To make this business plan yours, please fill in the parts in Blue with information about you and your business. Please do not hesitate to seek assistance in preparing your financials. Call Karriem Ali @ 770-744-4371.

Confidentiality Agreement

This agreement is to acknowledge that the information provided by _____________ in this business plan is unique to this business and confidential; therefore, anyone reading this plan agrees not to disclose any of the information in this business plan without the express written permission of _____________. The reader of this business plan that the information furnished in this business plan, other than information that is in the public domain, may cause serious harm or damage to _____________and will be kept in the strictest confidence also acknowledges it.

Upon request, this document is to be immediately returned to _____________.Signature ____________________

Name (typed or printed) ________________________

Date ___________________________This is the business plan for _____________. The presentation of this business plan does not imply an offering of securities.

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Strategic & Tactical Business PlanStrategic & Tactical Business PlanForFor

Tarzan Boat™Tarzan Boat™An oasis of adrenaline... right on the water

Your Name __________________Your Business Address _________________________

City State Zip _____________________________Your Phone ___________________________

Your Email Address _____________________________Your Website _____________________________

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TABLE OF CONTENTS

Executive Summary

Products and Services

Market Analysis

Competition

Operational Processes

Sales Strategy

Management and Staffing

Sales Forecast

Important Assumptions

Startup Costs

Company Growth & Exit Strategy

Financial Narrative

3 Year Proforma / Cash Projections

Exhibits

EXECUTIVE SUMMARY

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Brief Business Description

For the purposes of this business plan, ____________, incorporated is a co-owned by _________________________. This entity is assessed taxes as an “__” Corporation under the guidelines of the state of __________________.

_____________ has entered the water park industry, and is doing business as, Tarzan Boat™ LLC. Tarzan Boat™ is a wholly owned subsidiary of Avery Designs, Inc., and has opened its offices in -_____________, __.

This business plan will be used for four purposes:

To map out all the necessary components to create a successful and well-run mobile water park company

To provide ourselves with a solid blueprint to follow. To secure financing through private institutions and investors. Tarzan Boat™ is assembled at our water site by Avery Designs. Training, business model guidance, media kits, safety rules, and

manual is provided by Avery Designs. Tarzan Boat™ is a turn-key business opportunity.

The product our company wishes to purchase is The Tarzan Boat™. Avery Designs currently manufactures the Tarzan Boat™ in approximately 12 weeks. This is an existing business that is making the Tarzan Boat™ available to its market place at a rate of $63,700 per unit. The Tarzan Boat™ is brand new on the market place.

It would seem that the market for this product is seasonal, but it is year round because this product can be shipped anywhere in the world just in time for beautiful weather.

Tarzan Boat™ is a mobile is a mobile floating water park for all ages. “An oasis of adrenaline - right on the water”. Avery Designs has researched and developed a safe, well engineered floating water park full of jumps, slides, and swings that will allow individuals and groups hours of water park fun from the comfort of a large boat.

This mobile vehicle can be driven anywhere there is a beach and become an instant party center. Uses of this vehicle include private parties, public water parks, and personal ownership. Our manufacturing team has taken every safety measure into account to ensure our clientele’s customers will enjoy uninterrupted fun and excitement.

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Present Situation

While Avery Designs has full manufacturing capabilities, it is creating a new market, and needs to make it easy for users to purchase and use the Tarzan Boat™

Risks

Our major strengths lie in our opportunities of our business model. Tarzan Boat™ is the only product of its kind in this region. This could deem our operation as risky. Our management believes that through our experience and capable management, business skills, personnel plan, and our unique service, low overhead, high margin, good service, emphasis on quality, we will take advantage of our opportunities and proceed with success.

Summary of Products & Services

Tarzan Boat™ is a floating water park. It has six water attraction packages to choose from, and can operate in many climates and waterways in most of the world. Life Jackets, Training and installation is included with each package

Packages include: Monkey Jump Monkey Bounce Tarzan Swing & Jungle

Climb

Gorilla Jump Gorilla Bounce Jungle Slide

Summary of Our Market

Target Market

Our target market includes anyone who wants to visit our outdoor entertainment attraction, state run beaches, and water parks, and private owners.

Total Market

Our total market includes the population anywhere near a beach, lake or large body of water, including hotels, homes on the water, resorts and camps, etc.

Summary of Competition

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Competition is limited to other fun outdoor activities, jump parks, or water parks in the vicinity of the Tarzan Boat™

Sales Strategy People/Personnel Price Packaging Product Press Uniqueness

Distribution Effort Financing Identity of Brand Marketing Product Placement

Location Needs

The ideal location for a Tarzan Boat™ is of course the water. The most advantageous thing to do is leave the Tarzan Boat™ in the water at all times, however you can take Tarzan Boat™ out of the water with a large trailer, but it is not advised that you do this frequently or travel far.  Often times, a marina can trade slip space for being your rent agent.

Summary of Management Background

How does your background experience help you in this business?

Management Responsibilities

___________ and _________ currently share in the responsibility of the business. Tarzan Boat™ has a complete staff available to help fulfill its needs.

Loan Needs

Total Capital Investment$______.00

Amount Possible Loan From Bank:(50%) $______.00Amount Possible From SBA:(30%) $______.00Liquid Capital Required:(20%)

$______.00

A starting bank account of $__________.00 will be used, only if needed, for unexpected costs associated with the working capital.

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SOURCES Loan 85,298.35$ & Ow ner Dow n Payment 14,823.00$

USES Investor -$ Total Sources 100,121.35$

USE OF FUNDSStart-up Expenses

Pre-Revenue Salaries 21,250.00$ Cash On Hand -$ Equipment 68,500.00$ Soft Costs 8,550.00$ Contingency 1,551.00$ Initial Legal Fees 1,500.00$ Insurance 4,000.00$ Total Startup Expenses 105,351.00$

Start-Up AssetsStarting Cash Balance 5,000.00$ Property -$ Other Long-term Assets -$ Total Start-up Assets -$ Total Uses 100,351.00$

Investor Needs $__________

_____ will seek funding through private investors. We are anticipating a positive return for our investors within a 3-5 year span.

Investor Proposition

The following investor proposition uses a number of variables to determine a hypothetical share of the Company in exchange for investment. The following scenario is up for negotiation and is dependent on operating and valuation assumptions. The investor share is based on an investor-required rate of return of 50% per year, and a Year 5 Company valuation at 5 times EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). It should be noted that the rate of return is dependent on subjective measurements of risk and reward, and valuations are subject to market conditions.

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INVESTOR Investment 98,821.00$ OUTLOOK Required Rate of Return 50%

Value of Investment (Year 3) 607,342.98$

Year 3 Earnings 1,214,685.95$ EBITDA Multiple 3Projected Company Value (Year 3) 3,644,057.85$

Equity Sold 10%(Value of Investment/Value of Company)

A starting bank account of $_______.00 will be used, only if needed, for unexpected costs associated with the working capital.

The Mission

The Tarzan Boat™ provides guests with an exciting and enjoyable aquatic experience through the highest quality standards of safety. Each vessel will focus on their individual entertainment aspects to all guests and maintain the highest level of fun and use.

Objectives, Earnings, and Projections

______________ has definite objectives in order to fulfill its desire to participate and achieve an ever-growing market share of the exciting outdoor adventure industry. What follows is a brief summary of the key objectives:

Penetrate the market in the business of providing opportunities for our clients to fully enjoy their outdoor adventures on the Tarzan Boat™,

Develop employee capabilities to ensure a strong foundation for participation in a rapidly growing company.

Increase sales and revenue at a rate no less than 10 % per year. Capitalize on excellent product opportunity. Launch the venue with a highly publicized grand opening event

in ________ 2015. Maintain tight control of costs, operations, and cash flow through

diligent management and automated computer control. Exceed $1 million in annual sales by the 3rd year of plan

implementation.

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Total Year 1 Year 2 Year 3Revenue Revenue From Tarzan Boat Ticket Sales 676,530.91$ 725,196.16$ 739,700.08$

Other Revenue -$ -$ -$ Other Revenue -$ -$ -$

UnitsNumber of Units 1,353.06$ 1,450.39$ 1,479.40$ Other Units -$ -$ -$

Total Revenue 676,530.91$ 725,196.16$ 739,700.08$

Unit PriceAggregate Price Per Customer 1.00$ 1.00$ 1.00$

PRODUCTS & SERVICES

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“One boat - Six attractions”

Six water attractions make up the patented new sensation that is designed for young and old swimmers and can operate in many climates and waterways in most of the world.  

We will have the opportunity to be the first to own a Tarzan Boat™ in our area. We will offer adrenaline as both a “by the hour attraction”, and private party services, a featured attraction for a resort, waterway, marina, lake/river or behind a home.  

Monkey Jump Monkey Jump is the shortest staircase leading you to a 6-foot platform allowing you to leap seven feet to the water.

Monkey Bounce Located on the same staircase as Monkey Jump, people can opt to jump on the smaller trampoline that ejects you out above the water at heights of more than eight feet.

Tarzan Swing & Jungle ClimbFrom a 6-foot platform, Tarzan Swing takes you on a rope swing or switch out for the military-grade poly cargo net to climb and ring the bell -- a challenge for all!

Gorilla Jump The high dive is Tarzan's tall leap from a 12-foot platform allowing you to fall with no restraints out into the wind onto a full 14-foot drop to the water.

Gorilla Bounce Who ever thought you might be leaping from a 12-foot platform down to an Olympic-grade trampoline launching you as high as 20 feet above the water surface?  Don't forget your Tarzan yell!

Jungle Slide Starting from the 12-foot platform, join your fellow monkeys one-by-one into the slide and jet down the slide to be ultimately thrown across the water!

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There Are 2 Ways to Earn Revenue with Tarzan Boat™

1 – Promoting Private Parties

Tarzan Boat™ can be used to promote private parties such as Birthday parties, adult parties, graduation parties, sports parties and fundraisers....the list goes on and on.

Parties can scheduled back-to-back, and conducted all day near a public accessible well-known entrance to the water with ample parking. Schedule them in advance and take payment in advance.  The Tarzan Boat™ will never be turned over completely to a renter (such as jet-ski or pontoon rental).  To maintain an excellent safety record, Tarzan Boat™ needs excellent supervision at all times.

30 Tarzan Boat™ invitations (provided in a media kit), will be provided to every renter in advance of their party.  Not only will people be thrilled to get the invitation, but the clients are helping with advertising by sending them all around.  All of the people attending the party are sure to book Tarzan Boat™ when they have their special occasions.

Sales can be boosted by having add-ons such as food, drinks or even a photographer taking action shots and selling them.

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2 – By the Hour

With Tarzan Boat™ parked at a visible location, it won't take long for people to gather.  Traffic stops, people take photos and more importantly, people want “on the boat”.

Tarzan Boat™ will have a staff member ready to sell tickets at an affordable price. The object is to price the adventure at a rate that attracts customers for one hour, yet affordable enough so the customer will want to add an additional hour to their stay.

After they purchase, their leg is stamped with the hour they need to get off the boat and they swim out to the boat which is anchored at the safe depth and on watch by one or two lifeguards.

As the new swimmers board, they play among the other swimmers with other markings that signal their time to depart the boat.  The lifeguards welcome new swimmers and brief on the rules and people enjoy the six attractions that entertain them and wear them out with fun!

This is an all-day rotation with people waiting on shore, buying tickets, swimming out and keeping 40 people every hour on the boat for a 10 or 11 hour day...combined with food sales, drink sales, merchandise

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and action photos...it makes for a very profitable day.  And they will be back for more!

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MARKET ANALYSIS

Market Research and Evaluation

__________________ has captured good information regarding their market and knows a great deal about the common attributes of the most prized customers. Our team has leveraged this information to better understand who should be served, their specific needs, and how Tarzan Boat™ can attract and keep its share of the marketplace. The profile for Tarzan Boat™ users consists of the following geographic, demographic, and behavior factors:

Geographic:

The immediate geographic target is the city of _____________, with a population of _____________.

The total targeted population within 2.4 miles is estimated to be __________.

Market Demographic:

To Be Added based on location…

Behavior Factors:

Tarzan Boat™ users have participated in outdoor adventures. Tarzan Boat™ users enjoy swimming. Tarzan Boat™ users have children and host parties for their

children. Tarzan Boat™ users travel to resorts. Tarzan Boat™ users travel to beaches.

Market Attractiveness:

Selection: Avery Designs, Inc has made Tarzan Boat™ accessible worldwide and has 6 different vehicles to choose from.

Accessibility: The central location and wide range of products available is designed to accommodate all customer needs.

Customer service: The patron will be impressed with the degree of care that they receive.

Competitive pricing: while this is the only product of its kind, its pricing strategy was designed to keep cost low enough for the average entrepreneur to purchase, use and make a profit from day one.

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Our Tarzan Boat™ name will become the source of "critical mass" upon which expansion efforts are based. Not only does it add marketing muscle but it also becomes the framework for further expansion by providing more varieties of vehicles in the future.

Target Market

In General, the target market will depend on usage by the potential purchaser.

To ensure success, however, the establishment will need to appeal to a wider market sector and attempt to attract customers throughout the day.

Age - Seniors, Baby-Boomers, young married couples with children, and blue-collar workers of all ages. Family Unit - We will appeal to young families with new babies or mature families with children under the driving age. Most of our family units will have two wage earners. Gender - We will equally target both sexes.Income - We will appeal to the high side of low-income individuals and to all in the middle income bracket. Occupation - We will target the blue-collar worker, young professionals with a family, and most of mid-America. Education - All education levels.

Industry Trends

A water park is an amusement park featuring water play areas in various pools of flowing or static water with various slides, tubes, splash pads, spray grounds, lazy rivers, or casual bathing, swimming, and bare-footing environments. Water parks more currently are equipped with surfing flow-riders, wave pools, or funnel bowls which increase thrill rides and skill levels.

Today there are more than 1,000 water parks in the United States. The first outdoor water park credit goes to George Millay who built the Wet N Wild in Orlando in 1977. The first indoor water park is credited to the Polynesian Resort Hotel and Suites at the Wisconsin Dells in 1989. The indoor park was so successful that today the Wisconsin Dells has the highest concentration of indoor water parks in the world, eighteen.

From the beginning of this recreation boom, innovation in water rides has continually changed water park landscapes to maintain and increase their popularity. Every conceivable motion is explored

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including wave pools, 120 foot tower slides, leisure rivers, raft rides, coaster slides, funnel bowls, and numerous enclosed twisters and slides. The phenomenon has caught on worldwide with the fastest growing regions occurring in the Far East and Eastern Europe. But the U.S. continues to build water parks, many being smaller facilities for hotels, motels, and municipal parks, but also for major regional theme parks. Even campgrounds, ski resorts, and cruise ships are cashing in on this popular family entertainment. The attraction is obvious with attendance at the leading parks such as Typhoon Lagoon and Blizzard Beach in Disney World totaling 3,692,000 visits in one season. At an average per visit gross of $40, the amount of revenue created quickly translates into a profitable investment. And water parks nested into major theme parks and destination resorts offer greater returns as they can typically create the most stable visitation rate over a twelve month period. The market that makes these water theme parks feasible totals $119.8 million amusement park visits in the U.S. This is twice as much as Europe and ten times greater than Latin America and twice as much as Asia and the Pacific Rim. The top fifteen water parks in the US captured 11.8 million visitors in 2006, an increase of 2.5% over the previous year. Increased growth also comes from water park enhancements to increase the quality of a guest experience. This includes more attractive settings and multiple conveniences including quality restaurants, relaxation zones, retail zones, ride education for surfers, and group activities including slide races.

For a resort, water parks also extend the length of an operating day as well as the overall length of stay. And with the subject, nestled among the world’s top theme park attractions, with a family oriented water park, the potential for high occupancy may increase by as much as 20%.

This is at least proven true for indoor water park resorts with a 28% higher occupancy and $69 ADR higher than non-water park rates. And the age range appeal is especially broad with water parks, when spas and hydrotherapy are included with non-physically demanding rides such as lazy rivers.

Another key to the success of the water park is its safety and security appeal. In a tourist world plagued with fears of terrorism, hostage taking, and kidnapping, a safe and secure place to take a family, readily appears as an appealing prospect for a family vacation. And the water park industry has an excellent safety record. Safe clean water in a well protected environment for children and adults of all

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ages well supervised by lifeguards and attendants are hallmarks of water park advertising and their track records. And park design has become sophisticated in design flexibility with computer controls, corrosion free materials, and efficient recovery and use of recycled water, geothermal heating, solar heating, secondary recycling, and efficient water valve and filter systems.

Water parks are more than a fad in the entertainment and amusement industry. Water parks are lifestyle properties that come under the influence of the single largest and most dominant demographic group in the United States. According the US Census in 2006 there were more than 68 million Americans over age 55. That number will double with aging baby boomers by 2035. With more discretionary income going to family activity at home and away from home, the entertainment of children and grandchildren are a big ticket item. It is a billion dollar industry that will remain for some time in an economically viable setting.

Indeed, in the year 2006 there were 335 million water park visitors creating total revenue of 11.5 billion dollars, with an average revenue per attendee of $34.33. (Source IAAPA).

The Water Parks industry has made a big splash during the past five years. After a recession-induced slip in 2009 when revenue fell 5.8%, the industry has made an impressive and sustained recovery. “Driven by encouraging growth in both domestic and international tourist numbers, the industry has grown at a faster rate than the overall economy since the recession,” according to IBIS World industry analyst Andy Brennan.

Increased consumer spending, which is estimated to rise 1.3% per year on average during the five years to 2013, has also played into the industry's growth as consumers have splurged on discretionary items like water park tickets. In the five years to 2013, industry revenue is expected to grow an annualized 2.5%, including impressive growth of 5.7% in 2013, reaching $4.3 billion.

The Water Park industry's biggest parks are owned and operated by global players such as SeaWorld Entertainment Inc. and The Walt Disney Company. According to the Themed Entertainment Association, the top 20 water parks in the United States recorded attendance of 15.4 million people in 2012, up 2.2% from 2011. “These destination parks attract visitors from out-of-state and overseas who sometimes make the trip for the specific purpose of visiting a water park,” says Brennan.

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Disney and SeaWorld's parks alone attract more than 5.0 million visitors each year. Outside of these major operators, the industry consists of a wide range of local water parks run by local municipalities and independent firms. These smaller water parks serve the local area and tend to be less profitable than major parks due to their limited economies of scale.

The Water Parks industry exhibits a moderate level of market share concentration. Large-scale water parks are able to attract a significant number of visitors because of the variety of activities they provide alongside their water parks. While there are more than 550 enterprises operating in this industry in 2013, the majority of these water parks are small regional locations that serve local markets. Major players include SeaWorld Parks & Entertainment, The Walt Disney Company, Universal Parks & Resorts and Six Flags Inc.

The Water Parks industry's recent growth is set to continue during the next five years. Growing consumer confidence in the United States, which will boost discretionary spending, will help the domestic tourism sector. Additionally, the number of international tourists visiting the United States is expected to grow during the three years to 2018. In an increasingly saturated market, water park operators will try to bring in revenue year-round through indoor attractions and winter shows, decreasing the reliance on the peak summer period. IBIS World expects industry revenue to rise during the three years to 2018.

Pricing Strategy

With ________________________ being a new business, we will adopt a competitive pricing strategy. The success of this business will depend on how our prices are to the other business establishment in this industry, along with the quality of the products we offer.

Operating a profitable mobile water park requires the ability to accurately price your services. _______________ has decided to use the following pricing formula to cover expenses while earning a profit:

Materials + Overhead + Labor + Profit = Price (Lastovica, Roberts, & Brochetti, 1999).

Establishing a price for services is not easy. The manufacturer of Tarzan Boat™ recommends one price point for private events, and another price point for “by the hour”. We have considered three pricing choices:

Charge the same as competitors

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Charge more than competitors Charge less than competitors

Our base pricing point for a private event will be $400 - $450 for a 2-hour party to include a certified lifeguard to watch over everyone. However, we may choose a price point of as much as $_______ for a 2-hr party.

Our base pricing point for by the Hour will be $10/hr. However, we may choose a price point that may be as high as $15/hr.

Marketing Strategy

A variety of promotional strategies will be implemented to achieve a high clientele for Tarzan Boat™. A marketing package that will consist of brochures that will go out in the Primary Market Area order to established connections with local and regional beach goers, as well as national and international resort and hotel visitors.

At some point we will hit critical mass. Then word will spread about our regular location or we can send a tweet about our new locations.

Our marketing and sales strategy will focus using advertisements that will cause awareness of our business. Using mostly word-of-mouth from our existent customer is very critical to our business succeeding in the future in gaining new clientele. The market objective is:

To increase awareness of the business Contact and establish new customers, by continuing to provide

quality services to the existing ones Establish competitive pricing polices to attract new customers Utilize all source of advertisement

Our Marketing Methods

Distribution

Mailings-U.S. Postal Services Radio and television advertising Word-of-mouth Flyers/Postcards/brochures

Promotion

Public Service Announcement Flyers/brochures

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Word-of-mouth Radio and television commercials Telemarketing Contests

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COMPETITION

Our major competition comes from ___________________, they have been in business for over ___ years.

How large are they compared to your business? Sales (in dollars) Number of employees Number of locations Number of customers

What I’ve learned from their operations?

Describe what you know of your competitors.

Their Strengths

They been I business for a while They have built up clientele Management is strong The products in which they sell is up to date The quality of service is good

Their Weaknesses (You should list as many of their weaknesses as you can)

They do not meet all the needs of the customers in the area They only sell…you should add more here if you can.

My products differ from them in the following ways:

Describe what makes your product, service or organization different.

Our organization believes that competing in the water park industry is enhanced and amplified through:

Constant and mindful attention to customer service. This requires the continuous, sometimes arduous, task of updating and educating oneself on industry developments and evolving techniques:

The ongoing maintenance of our Tarzan Boat™. Strategic contacts and relationships in the community to ensure

a broad understanding of the market and the ability to penetrate and utilize the industry to our benefit;

Strong and knowledgeable business management to maximize the potential and profitability of each future planned location.

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Continuous application of accurate accountability of all components to ensure as much as possible the successful rendering of services to the satisfaction of each customer.

The goal is to succeed by providing customers with a combination of great prices and pleasant atmosphere to attract all age groups.

OPERATIONS PLAN & FACILITY

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Operations

Describe how the program or service will be run; describe how customers will receive service, describe how your business will operate on a day-to-day basis.

Location

What are your local characteristics, notable features, what will make you survive significant demographic shifts.

We need a complete address so we can do a demographic. Even if you have not secured the location, we still need an address near where you want to be. The location will be opened as a turnkey facility with a showroom at a lease rate of $_______ per month.

2. How does the location affect your business in relation to: proximity tomarkets; proximity to supplies of raw materials, labor, and capital?

3. What major changes do you anticipate in your location in the near future regarding: renovation costs, additional replacement facilities, moving to a different location?

Physical Facility

Our facility will have over ____ square feet, and ample parking for customer and employee vehicle access and/or entry and loading. The facility will have the appropriate amount of storage space for our office supplies, inventory, and our miscellaneous products.

Our facility will be fully equipped with electricity, heat, air conditioning, venting, and water waste disposal. Our facility is in compliance with federal, state and local laws and codes.

Layout and Flow Plan

Research and development started from the bottom: the floating deck.  In order to design a water park with trampolines, high jumps, a slide and rope swing ...the deck had to provide the ultimate stability, while staying close to water level and offering the strength and capability of the nuts and bolts of the rest of the boat: the fun.   Engineers could not use a traditional barge, boat hull or pontoons, so a state-of-the art floating combination of them all was developed.

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Multiple slides were considered, trampolines on each sides of the boat and also a single tier spiral staircase were portions of early concepts.   

We expect little kids, teenagers and adults to be drawn to Tarzan Boat™ for an experience to share with everyone.  So this is not child's play: it is adrenaline.  Make it exciting.

Tarzan Boat™ had to be designed so you didn't want to leave.

Aluminum By Design

When you look closely at the customized aluminum "puddles", the fluid staircases, the span of the rope swing and the trajectory of the trampolines, it doesn't take an adrenaline junkie to realize the precision of Tarzan Boat.  

The high platform gives the diver a 14-foot jump to the water and a skilled bounced can get you that kind of air when you try "Gorilla Bounce", the boat's high trampoline attraction.  The boat is also

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designed to be self contained so it can safely close down and head to the nearby marina for safe storage.

Safety Planning

Making Tarzan Boat™ safe but practical as a business was a big goal. What if you are in shallow water?  We don't want a deep hull — so if the water only sinks 12" in the water they could pull right up to a beach or shallow area to pick up customers.

It was tempting to put too much on the boat, but lifeguard visibility was crucial from the mid platform, you can see everything.  So, then we established the tight lifeguard rules for safe use.  Weight capacity was over-engineered, but ultimately safe since it holds 16 tons.

The Finished Product

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Now we have a product.  For the owner, there is no labor of setting up. There is no inflating, lifting, breaking down and very little cleaning. Just move the boat from the dock into deeper water and throw out the anchor and you are ready.

No operation cost on the boat except for the small amount of gas from your outboard engine.  One marine battery is dedicated for the engine, while another marine battery serves the water pump for the water slide, the depth meter and the Bluetooth® ready music system.

Strong, fun, capable, safe... Tarzan Boat™ was born.

SALES STRATEGY

A sales strategy is very important. It is the final point between a decision to purchase our products and a decision not to purchase. Some times the decision is purely base on the product itself, but more often than not, it is decided by the experience the customer has with

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the seller. In that means good training for our employees and an incentive based pay scale.

My sales strategy will coincide with my marketing strategy. My associates will be compensated along with giving quarterly bonuses not only to the management team for making or exceeding the sales forecasts but to the hourly employees as well. Too often the workers are forgotten. I will do a yearly bonus for the management staff, but quarterly for the supportive team members.

When training meets a good pay rate, you create an atmosphere that is conducive to increased sales. On that note, we intend to train all staff members in house on running a safe mobile water park.

If we find there may be some training that can be outsourced to Tarzan Boat’s administrative offices we will enlist that source as well. As for pay, we will always have an incentive based pay rate. Research has shown that the happier the employee, the more they will appreciate the consumer. An educated happy consumer is always what we are looking for.

Our staff members will be experienced and attend in-house training on an on going basis. They are given merit reviews based on customer feed back that we receive through customer surveys that we ask our customers to fill out.

MANAGEMENT & STAFFING

Ownership Plan

This section should include the personal history of the principals, related work experience, duties and responsibilities, salaries, organizational chart, resources available to the business, and a list of

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the Board of Directors. All principals owning 10% or more of the company should be listed. We highly recommend that a resume for each principal is included as well.

Personnel Plan

You need to list out all of the positions that you may have available, and the duties that they may have.

Personnel CountNo. of Managers 1No. of Life Guards 2No. of Admin/Other Staff

2Total Staff Members

5

Personnel WageManagers $30,000.00Life Guards $20000.00Admin/Other Staff

$35,000.00

Personnel CostsManagers $30,000.00Life Guards $20000.00Admin/Other Staff

$35,000.00Total Payroll

$85,000.00

The objective is to hire a team that is representative of all ethnic, age and gender target groups. The company expects to invest in a good team by fairly compensating staff members in accordance with local average wage base for the industry.

The following team building strategies will be invaluable to great customer service:

Never compare employees Never rank employees Conduct team meetings and ongoing training Ensure everyone is kept abreast of current _____________’ trends

and expectations Open and fair communications Fair compensation based on the market and to make the

workplace enjoyable.

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Training

What training is required? Who will provide training? What training time is required? Is training required before the business opens, on the job, or

both?

Professional Personnel Plan

Lawyer – Accountant (CPA) – Trade associations – Consultants (marketing, advertising, etc.) –

IMPORTANT ASSUMPTIONS

The financial plan depends on important assumptions, most of which are shown in the following table as annual figures. The key underlying assumptions are:

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1. We assume the Tarzan Boat™ is in good working order.2. We assume this will happen in the next three to six months.3. We assume a slow-growth economy, without major recession.4. We assume that there are no unforeseen changes in the

expectancy in the popularity of our candidates.5. We assume access to investments and financing are sufficient to

maintain and fulfill our financial plan as shown in the tables.

STARTUP COSTS

Startup Costs

Tarzan Boat$63,700.00

Point of sale equipment $600.00

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Merchant Services$200.00

Online Marketing $1,000.00Office Equipment $2,000.00Décor $1,000.00Security System installation $250.00Total

$69,050.00

Soft CostsInitial Legal Fees $1,500.00Insurance $4,000.003 Months of Fuel $300.003 Months of Boat Slip Fees $1,200.00Brochures $1,000.003 Months of Advertising $300.00Phones $300.00Security System 40.00Utilities $200.003 Months Salary $21,250.00Contingency rate for errors 2%

$1,521.00Total

$100,351.00

Sources of Supply

List where you will buy your startup needs.

GROWTH & EXIT STRATEGY

It is the intent to build the corporation to where it can be self sustaining after the fifth year. In the event, the business is not

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successful it is imperative that the ownership develop an exit strategy. The exit strategy would be to sell the business as a going concern and repay the outstanding debt owed to the lender.

The owner has a stake in the success of _____________ and has committed to invest personal cash, time and personal property to assist in the success of the organization. In addition, his skills and outside income source will provide for another source of debt repayment.

FINANCIAL NARRATIVE

_____________ recognizes that the most important financial indicators are cash and bottom line. We will be constantly monitoring the flow of revenue to the company as well as the expense requirements that

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deplete the company of its cash. We will always try to improve the ratio of revenue and expenses to generate a healthier bottom line in addition to a more healthy cash base.

SALES FORECAST

Assumptions are based on average revenue of $10.00 per hr per patron, and over 40 patrons per hr, 3-days per week. This chart also reflects a average of 2 private events per day 5 days per week at $450 per event. This is a conservative estimate and the business is expected to outperform the projections within the first eight months of operations.

The company projects net operational income before debt service of $382,708.00 for the first year of operations. Estimated annual debt service of $11,754.00 (Principle $6,185 & Interest $5,569) and can adequately be supported by net income from operations by32.6xs. Our net income after debt of service is $381,681.00.

REVENUE Year 1 Year 2 Year 3FORECAST Revenue

Pay By Hour 676,530.91$ 725,196.16$ 739,700.08$ Pay by Event 33,000.00$ 35,000.00$ 37,000.00$

Total Revenue 709,530.91$ 760,196.16$ 776,700.08$

Direct Cost of RevenueAdvertising (CPM) 13,293.83$ 14,250.10$ 14,535.11$ Cost of Sales 50,739.82$ 54,389.71$ 55,477.51$

Subtotal Cost of Revenue 64,033.65$ 68,639.82$ 70,012.61$ Other Direct Costs -$ -$ -$ Total Directs Costs 128,067.30$ 137,279.63$ 140,025.22$ Gross Margin 185,758.72$ 233,094.33$ 264,747.31$ Gross Margin % 26% 31% 34%

EXPLANATION OF BREAK-EVEN ANALYSIS

The break-even analysis for our company calculates at what point the company becomes profitable, and also at what point the company will be operating at a loss. The analysis takes into consideration

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forecasted revenues as well as regular running fixed costs and average per unit sales price also know as per unit revenue. For simplicity the average per unit sales price is adjusted to $1 and the regular running fixed cost are represented as a percentage of that dollar. The purpose of this analysis is to maintain insight on financial realities. This information is vital for all kinds of things, from deciding how to price your products or service to figuring whether a marketing program is worth the investment.

The Break even analysis depends on the following:

Fixed Cost (FC):The sum of all costs required to produce the first unit of a product or service. This amount does not vary as production increases or decreases, until new capital expenditures are needed.

Variable Unit Cost (VC):Costs that vary directly with the production of one additional unit of product or service.

Expected Unit Sales (US):Number of units of the product or service projected to be sold over a specific period of time.

Selling Price (SP): This is the price that each unit of product or service will sell or retail for. The SP is generally expressed as revenue in dollars per unit.

Based on (FC) + (VC) X (US) = (SP), our break even sales amount is: $160,000.00

EXPLAINED PROJECTED PROFIT AND LOSS

Our sales are forecasted to be increasing on a regular basis. Gross margin is also expected to increase on a regular basis. Breaking down

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our profit and loss projections and monitoring them on a regular basis is essential to the foundation of our company.

ProFORMA Year 1 Year 2 Year 3PROFIT & LOSS Revenue 676,530.91$ 725,196.16$ 739,700.08$

Total Cost of Revenue 50,739.82$ 54,389.71$ 55,477.51$ Gross Margin 510,124.08$ 547,483.64$ 559,275.33$ Gross Margin/Revenue 75% 75% 76%

ExpensesLabor 93,895 100,212 101,662.32$ Employee bonus - - -$ Payroll related costs 21,772 23,111 23,284.93$ Advertising - Pay Per Click 6,529 6,998 7,138.11$ Advertising - in state 6,765 7,252 7,397.00$ Advertising - coupons - - -$ Insurance - proprty & liab. 3,499 3,692 3,692.31$ Operating services 11,450 12,083 12,083.14$ Other costs 19,189 20,531 20,893.99$ Telephone expense 2,101 2,217 2,217.09$ N/A 6,765 7,252 7,397.00$ N/A 6,765 7,252 7,397.00$ Miscelleneous - - -$ Web Ads 525 554 554.27$ Repairs and maintenance 2,626 2,771 2,771.36$ Operating supplies 10,148 10,878 11,095.50$ Utilities 1,050 1,109 1,108.55$ Professional fees 4,458 4,458 4,458.00$ Investor return 19,586 20,994 21,414.32$ Promotional proposals 6,765 7,252 7,397.00$ N/A - - -$ Rent and CAM charges 8,468 9,238 9,237.88$

Total Operating Expenses 232,357 302,245 306,677.27$

Profit Before Interest & Taxes 393,433.77$ 422,951.29$ 433,022.81$ Interest Expense (5,568.63)$ (5,138.01)$ (4,677.41)$

Net Profit 381,680.60$ 411,198.12$ 421,269.64$

Net Profit/Revenue 56% 57% 57%

EXPLAINED PROJECTED CASH FLOW

As was said earlier, we at _____________ on focus our attention on bottom line and cash. Our projected cash flow is very positive because with forecasted increasing revenues and controls on overhead and

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expenses we look to see an increasing bottom line as well as increasing cash.

Financial Year 1 Year 2 Year 3Highlights Revenue 676,530.91$ 725,196.16$ 739,700.08$

Gross Margin 510,124.08$ 547,483.64$ 559,275.33$ Operating Expenses 283,097.14$ 302,244.87$ 306,677.27$ EBITDA* 393,433.77$ 422,951.29$ 433,022.81$ Net Profit 381,680.60$ 411,198.12$ 421,269.64$

Profitability RatiosGross Margin/Revenue 75% 75% 76%EBITDA/Revenue 58% 58% 59%Net Profit/Revenue 56% 57% 57%

Debt RatiosDebt Ratio (Total Debt/Total Assets 3347% 3599% 3684%Interest Coverage Ratio N/A N/A N/ADebt Service Coverage Ratio N/A N/A N/A

Net Cash Flow 381,680.60$ 411,198.12$ 421,269.64$ Cash Balance - Ending 382,708.48$ 412,656.61$ 423,188.73$

BUSINESS RATIOS

Equipped with income figures, a balance sheet, and a cash flow statement we can present a complete financial picture of _____________. To clarify and spotlight our financials we present the following ratios and illustrate an accurate picture with all things having been considered.

Put your personal assets and liabilities in the spaces. This is based on personal numbers even if this is for a startup company.

The first ratio is the current ratio = total assets $_____________.00 divided by current liabilities $___________.00. Our CURRENT RATIO is to be determined.

The second ratio is the quick ratio = (liquid personal or cash + investments + receivables) $___________.00, divided by current liabilities $__________.00. Our QUICK RATIO is to be determined.

Our net profit margin = net profit of $381,681.00 divided by gross revenue on sales of $676,531.00. Our NET PROFIT MARGIN RATIO is 56%.

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Our return on investment = net profit $381,681.00 divided by the investment of $100,351.00. Our RETURN ON INVESTMENT RATIO or ROI is 3.80xs.SUMMARY INCOME STATEMENT

ONE TWO THREENumber of weeks open 45.5 48.0 48.0 In the first year of operation the system calculates as close to an exact number of operating weeks as possible and will not return exactly 52 weeks.

Total sales 676,531$ 100.0% 725,196$ 100.0% 739,700$ 100.0%Cost of purchases 33,827 5.0% 36,260 5.0% 36,985 5.0%Cost of marketing materials 16,913 2.5% 18,130 2.5% 18,493 2.5%Total cost of sales 50,740 7.5% 54,390 7.5% 55,478 7.5%Salaries and wages 93,895 13.9% 100,212 13.8% 101,662 13.7%Employee bonus - 0.0% - 0.0% - 0.0%Payroll related costs 21,772 3.2% 23,111 3.2% 23,285 3.1%Advertising -out of state 6,529 1.0% 6,998 1.0% 7,138 1.0%Advertising - in state 6,765 1.0% 7,252 1.0% 7,397 1.0%Advertising - coupons - 0.0% - 0.0% - 0.0%Insurance - proprty & liab. 3,499 0.5% 3,692 0.5% 3,692 0.5%Operating services 11,450 1.7% 12,083 1.7% 12,083 1.6%Other costs 19,189 2.8% 20,531 2.8% 20,894 2.8%Telephone expense 2,101 0.3% 2,217 0.3% 2,217 0.3%Charitable contributions 6,765 1.0% 7,252 1.0% 7,397 1.0%Promotional Services 6,765 1.0% 7,252 1.0% 7,397 1.0%n/a - 0.0% - 0.0% - 0.0%Uniform services 525 0.1% 554 0.1% 554 0.1%Repairs and maintenance 2,626 0.4% 2,771 0.4% 2,771 0.4%Operating supplies 10,148 1.5% 10,878 1.5% 11,096 1.5%Utilities 1,050 0.2% 1,109 0.2% 1,109 0.1%Professional fees 4,458 0.7% 4,458 0.6% 4,458 0.6%Investor 19,586 2.9% 20,994 2.9% 21,414 2.9%N/A 6,765 1.0% 7,252 1.0% 7,397 1.0%Percentage rent - 0.0% - 0.0% - 0.0%Rent and CAM charges 8,468 1.3% 9,238 1.3% 9,238 1.2%Total expenses 283,097 41.8% 302,245 41.7% 306,677 41.5%Operating income 393,434 58.2% 422,951 58.3% 433,023 58.5%Interest expense (5,569) -0.8% (5,138) -0.7% (4,677) -0.6%Depreciation & amortization (5,157) -0.8% (5,157) -0.7% (5,157) -0.7%Net income before taxes 382,708$ 56.6% 412,657$ 56.9% 423,189$ 57.2%

Net income before taxes 382,708$ 56.6% 412,657$ 56.9% 423,189$ 57.2%Plus depreciation & amort. 5,157 0.8% 5,157 0.7% 5,157 0.7%Less principal payments (6,185) -0.9% (6,615) -0.9% (7,076) -1.0%Net cash flow before taxes 381,681$ 56.4% 411,198$ 56.7% 421,270$ 57.0%

EXPLAINED PROJECTED BALANCE SHEET

The projected balance sheet for _____________ highlights total assets, total liabilities, as well as capital. With projected cash flow already

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established our balance sheet exemplifies a company whose revenues are increasing as well as its bottom line in cash. The leadership of our company offers our financials as proof positive of the workings of our business plan.

BALANCE Year 1 Year 2 Year 3SHEET Assets 5,000.00$ 398,590.44$ 428,107.96$

Current Assets -$ -$ -$ Revenue/Cash 676,530.91$ 725,196.16$ 739,700.08$ Other Current Assets 0% 0% 0%Total Current Assets 681,530.91$ 1,123,786.59$ 1,167,808.03$

Long-term Assets 393,434 422,951 433,022.81$ Accumulated Depreciation 5,157 5,157 5,156.67$ Total Long-term Assets 398,590 428,108 438,179.48$

Cost of Business Liabilities 283,097 302,245 306,677 Insurance - proprty & liab. 3,499 3,692 3,692.31$ Operating services 11,450 12,083 12,083.14$ Other costs 19,189 20,531 20,893.99$ Telephone expense 2,101 2,217 2,217.09$

6,765 7,252 7,397.00$ 6,765 7,252 7,397.00$

Miscelleneous - - -$ Tires 525 554 554.27$ Repairs and maintenance 2,626 2,771 2,771.36$ Operating supplies 10,148 10,878 11,095.50$ Utilities 1,050 1,109 1,108.55$ Professional fees 4,458 4,458 4,458.00$ Investor return 19,586 20,994 21,414.32$

Total Liabilities and Capital 371,260 824,145 839,939.28$

3 YEAR PRO FORMA / CASH PROJECTIONS

Please see attached Excel spreadsheets. Call us immediately with any questions or concerns.

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