web2paradigm sds josanku 20070410 shoot
TRANSCRIPT
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web2.0 Paradigm and Biz Strateg
Jo, SanKuweb2.0 Evangelist
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web2.0? Bubble2.0? Not2.0?
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?
web2.0
Massive & Fast Innovation
Power Shift to You
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Disruption & Opportunity
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web2.0 ParadigmTrend, Issue and Opportunity Paradigm
You
We, the Media
Social Computing
Long Tail Phenomenon
Web as Platform
Massive Innovation
Hot Issues
Second Life
Online Video
Mobile Web
Utility Computing
Businesses
web2.0 Monetization
New Economy
Advertisement
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Services
Contents
YOU
Distribution
Value & Attention
YouParticipate, Linked, and Empowered
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You
DynamicCommunity
http://images.google.com/imgres?imgurl=http://img.reviewstar.net/image/paran_logo.gif&imgrefurl=http://www.reviewstar.net/main/main.php&h=53&w=155&sz=4&hl=en&sig2=6AjVMSrdCAwnAkKGl16KuQ&start=30&tbnid=FtLDZfBF2e__HM:&tbnh=33&tbnw=97&ei=EVFaRaK4FcfgSPOvjcUJ&prev=/images%3Fq%3Dparan%2Blogo%26start%3D20%26ndsp%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGIC,GGIC:2006-37,GGIC:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://img.reviewstar.net/image/paran_logo.gif&imgrefurl=http://www.reviewstar.net/main/main.php&h=53&w=155&sz=4&hl=en&sig2=6AjVMSrdCAwnAkKGl16KuQ&start=30&tbnid=FtLDZfBF2e__HM:&tbnh=33&tbnw=97&ei=EVFaRaK4FcfgSPOvjcUJ&prev=/images%3Fq%3Dparan%2Blogo%26start%3D20%26ndsp%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGIC,GGIC:2006-37,GGIC:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://theslaim.woweb.net/zero/bbs/skin/shine_white_guest_web/icon/icon_32.gif&imgrefurl=http://theslaim.woweb.net/zero/bbs/zboard.php%3Fid%3Dbbs&h=75&w=75&sz=8&tbnid=187MFZ_cY27kaM:&tbnh=68&tbnw=68&hl=en&start=120&prev=/images%3Fq%3D%25EC%2582%25AC%25EB%259E%258C%2Bicon%26start%3D100%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLJ,GGLJ:2006-05,GGLJ:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://iticon.superboard.com/icon/15/z3ee76dd482.gif&imgrefurl=http://iboard.superboard.com/board.cgi%3Fdb%3D78_iticon%26idx%3D2380%26page%3D10&h=249&w=169&sz=7&tbnid=j0FowVKZHOSq_M:&tbnh=106&tbnw=71&hl=en&start=28&prev=/images%3Fq%3D%25EC%2582%25AC%25EB%259E%258C%2Bicon%26start%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLJ,GGLJ:2006-05,GGLJ:en%26sa%3DNhttp://www.naver.com/r/t?wwwhttp://www.naver.com/r/t?wwwhttp://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo%3Fartist_id%3D5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images%3Fq%3D%25EB%25B0%2595%25EC%25A0%2595%25EC%2595%2584%26svnum%3D10%26um%3D1%26hl%3Dko%26lr%3D%26newwindow%3D1http://images.google.com/imgres?imgurl=http://theslaim.woweb.net/zero/bbs/skin/shine_white_guest_web/icon/icon_32.gif&imgrefurl=http://theslaim.woweb.net/zero/bbs/zboard.php%3Fid%3Dbbs&h=75&w=75&sz=8&tbnid=187MFZ_cY27kaM:&tbnh=68&tbnw=68&hl=en&start=120&prev=/images%3Fq%3D%25EC%2582%25AC%25EB%259E%258C%2Bicon%26start%3D100%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLJ,GGLJ:2006-05,GGLJ:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://iticon.superboard.com/icon/15/z3ee76dd482.gif&imgrefurl=http://iboard.superboard.com/board.cgi%3Fdb%3D78_iticon%26idx%3D2380%26page%3D10&h=249&w=169&sz=7&tbnid=j0FowVKZHOSq_M:&tbnh=106&tbnw=71&hl=en&start=28&prev=/images%3Fq%3D%25EC%2582%25AC%25EB%259E%258C%2Bicon%26start%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLJ,GGLJ:2006-05,GGLJ:en%26sa%3DNhttp://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo%3Fartist_id%3D5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images%3Fq%3D%25EB%25B0%2595%25EC%25A0%2595%25EC%2595%2584%26svnum%3D10%26um%3D1%26hl%3Dko%26lr%3D%26newwindow%3D1 -
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Link > Talk > Interact > Collaborate
We, the MediaSocial Computing
http://www.hypergene.net/wemedia/weblog.php -
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Creators
Synthesizers
Consumers
1
10
100Creators
Synthesizers
LinkedCollaborate
MassMedia
Me Media
We, the Media
Social Media
Consumers
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Social Computing
Relationship
Group Network Effect
Collective Intelligence
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4 5 10
1996
Dion Hinchcliffe
25 8
1.0 :
2.0 : ( )
2006
http://images.google.com/imgres?imgurl=http://www.4-makingmoney.com/images/money.jpg&imgrefurl=http://weblogs.jomc.unc.edu/talkingbiznews/%3Fcat%3D20&h=600&w=600&sz=46&hl=en&start=2&um=1&tbnid=Nh0BmWd-qDn7wM:&tbnh=135&tbnw=135&prev=/images%3Fq%3Dmoney%26ndsp%3D20%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2007-03,GGIC:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.bloggingblog.net/wp-content/uploads/2006/10/WindowsLiveWriter/4bd91604e7ea_D731/sw_Money_PresFace_3%255B2%255D.jpg&imgrefurl=http://www.bloggingblog.net/the-secret-to-making-money-online/&h=480&w=640&sz=327&hl=en&start=38&um=1&tbnid=D2JTUFhvZtlhhM:&tbnh=103&tbnw=137&prev=/images%3Fq%3Dmoney%26start%3D20%26ndsp%3D20%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2007-03,GGIC:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.4-makingmoney.com/images/money.jpg&imgrefurl=http://weblogs.jomc.unc.edu/talkingbiznews/%3Fcat%3D20&h=600&w=600&sz=46&hl=en&start=2&um=1&tbnid=Nh0BmWd-qDn7wM:&tbnh=135&tbnw=135&prev=/images%3Fq%3Dmoney%26ndsp%3D20%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3DGGIC,GGIC:2007-03,GGIC:en%26sa%3DN -
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Opinion Leading = Power
Information value lasts very long.
Why?People Participate, Open, and Share
Web Age
Exclusive Ownership = Power
Open & Share
Value GrowingEverybody is Hap
Users Empowered
We, the MediaSocial Com utin
Ecosystem
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FlatHierarchy
Authors
Publishers/
Distributors
Change of Social Structure
Directory vs. Search
You Linked
as authors, editors,
synthesizers,
archives,
distributors,
Consumers (End
Users)
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Now, The Network Age
The You Age
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Easy Reach to ValueSearch
Low Cost of MarketingPeople Linked (Word of Mouth)
Long Tail Phenomena: Three Forces
Short Head Long Tail
Attention
SalesTraffic
DemocratizationParticipation
Service, Product, Information, Opinion
http://images.google.co.kr/imgres?imgurl=http://groups-beta.google.com/group/bloggerDev/web/blogger.gif&imgrefurl=http://groups-beta.google.com/group/bloggerDev/&h=150&w=150&sz=2&hl=ko&start=16&um=1&tbnid=pFH4kooQ9bcgZM:&tbnh=96&tbnw=96&prev=/images%3Fq%3Dblogger%26svnum%3D10%26um%3D1%26hl%3Dko%26lr%3D%26newwindow%3D1%26sa%3DN -
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Web as Platform(XoWeb, Everything Over Web)Technology, Social, Culture, Business, Politics
People
ContentsData
Knowledge
MicrocontensSyndication
We, the Media
Social Networking
Remixing Services
Mashups
ServicesBusinesse
Ecosystem
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Massive and Fast Innovation
Time
Innovation
Online + Offline
Liberation of Information
and Tools
Utility Computing
New Money
Mashup, Innovation Grid
API X + APIY = Mashup Z
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MashupDo-it-yourself Web Applications
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Metaverse: Mixture of fantasy and
reality
Owned and run by its residents
Opened to the public in 2003
Stated as the "next phase of the
Internet's evolution"
The World. The Creations. The
Marketplace
The Linden Dollar: 247.5 Linden
Dollars per US Dollar
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Scion, Toyota's youth-oriented brand, has so far soldabout 200 computer-generated cars in Second Life
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Video, Major Data Type: 60% Traffic
Fast Transition to Video Age
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Online Video: RMC, PCC, UGC
Short Head Long TailBody
Mbox.paran.com80 + MagicN/Nate
UGC
PCC
(Proteur Created Content)
UGC
(User Generated Content)
RMC
(Ready Made Content)
Quality
Reputation
News
DocumentaryEntertainment
Casual
CreativityFun
Clipping
Street News
Hot Issue
Information
KnowledgeParody
, $$$
http://www.youtube.com/http://images.google.com/imgres?imgurl=http://img.reviewstar.net/image/paran_logo.gif&imgrefurl=http://www.reviewstar.net/main/main.php&h=53&w=155&sz=4&hl=en&sig2=6AjVMSrdCAwnAkKGl16KuQ&start=30&tbnid=FtLDZfBF2e__HM:&tbnh=33&tbnw=97&ei=EVFaRaK4FcfgSPOvjcUJ&prev=/images%3Fq%3Dparan%2Blogo%26start%3D20%26ndsp%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGIC,GGIC:2006-37,GGIC:en%26sa%3DNhttp://www.daum.net/http://www.naver.com/r/t?wwwhttp://images.google.co.kr/imgres?imgurl=http://www.saramin.co.kr/recruit/united_company/logo/6406.jpg&imgrefurl=http://www.saramin.co.kr/recruit/bbs_recruit.php%3Fidx%3D6406%26code%3Dbbs_recruit%26mode%3Dview&h=50&w=117&sz=17&tbnid=Ws5y6POM8IkJ:&tbnh=35&tbnw=82&hl=en&start=16&prev=/images%3Fq%3Dmbc%2Blogo%2B%25EB%25AC%25B8%25ED%2599%2594%26svnum%3D10%26hl%3Den%26lr%3D%26newwindow%3D1http://images.google.co.kr/imgres?imgurl=http://www.pmxtra.co.kr/client/img/logo03.GIF&imgrefurl=http://www.pmxtra.co.kr/client/client.asp&h=45&w=128&sz=3&tbnid=F4v1ORNHHmYJ:&tbnh=29&tbnw=85&hl=en&start=19&prev=/images%3Fq%3Dmbc%2Blogo%2B%25EB%25AC%25B8%25ED%2599%2594%26svnum%3D10%26hl%3Den%26lr%3D%26newwindow%3D1http://images.google.co.kr/imgres?imgurl=http://www.page123.com/kbs_logo.gif&imgrefurl=http://www.page123.com/page123_newstv.htm&h=32&w=90&sz=3&tbnid=N8d3nX1ELhQJ:&tbnh=26&tbnw=74&hl=en&start=157&prev=/images%3Fq%3Dkbs%2Blogo%26start%3D140%26svnum%3D10%26hl%3Den%26lr%3D%26newwindow%3D1%26sa%3DN -
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Online Video: IPTV
TV + Internet
P2P
Free world contents
Advertisement model
TV is Dead Too Busy
Time Share Many Other Fun
IP >> TV
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More Choice != More Satisfaction
=> Channel, Filter, and Search
Online Video: Video Search
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Driving Forces in 2007 Low cost
High speed access More services
Advantage Ubiquitous
Access is authentication Personalization
LBS
Limitation Short head
Screen size
Time constraint
Moving
Mobile Search, Mobile Video
Mobile Web
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Write
Read
2.0*
write
Read
1.0
CDMAWiBroHSDPA
Read Read & Write
Mobile web2.0
* KT
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Utility Computing
Software = Electricity
Software, Storage,
Computing
http://bizmeka.com/http://online.thinkfree.com/index.jsp -
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Cost for Computing Power
Initial Cost to Buy Computers (CAPEX)
Monthly Used Computing Power
Total Cost(Accumulated,
OPEX Only)
Operation Cost (OPEX)
Utility Computing and Storage
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Monetize web2.0 Is there any web2.0 startup making
lots of money? Dont mentionmonetizing by being acquired.
Sure, Not many right now.
Many solid business models in nearterm
History repeats
Lots of arguments about the Internetbusinesses in late 1990s
Now. Yahoo, Google, eBay, Amazon
Disruption brings Opportunity and Risk
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New Economy
Second Money
Social Capital
Attention Economy
Advertisement: Free Service for Empowered People
Selling = Money + Better Service
Consumer in Control: Made of/by/for Customers
gLOCAL
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Advertisement2.0
The major web2.0 Revenue Model
$16B in 2006, $36B in 2010
Advertisement = Marketing +
Personalized & interactive
Advertisement as content
Video advertisement
Cost Per Action, another disruption
Wibro as an Advertisement Service
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Advertisement2.0
Long Tail TV Ad
PA and Personalization
http://www.turn.com/corp/index.jsphttp://www.turn.com/corp/index.jsphttp://www.spotrunner.com/ -
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CPA: Cost Per Action
Start Business
Get Money
Pay Cost
iCompany
MeCompany
Mentrepreneur
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MyCompany2.0
Made in/for/by People
Fast Innovation
Flat Communication
VideoMobile
Learning by Doing
People Value
Culture
Vision MarketBiz Models
Services
Strategy
Risk
web2.0 Business Strategy
Too Fast Change
Mobile Search
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web2.0 Business Strategy: Top 11 Rules
Trend Watching, Benchmarking, Prototyping
Focus on YOU
Made in/for/by People (users): Give all control to
People, automated self-service
People Power: Open and Connect People.
Collective Intelligence and Network Effect
Enterprise2.0
Lightweight & Easy
Everything at the Field at the Same Time
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People (Customer) Need, Want,
Dream
VC money flow
web Celebrities movement
Emerging hot services
Trend Watching, Benchmarking, Prototyping
http://www.techcrunch.com/http://telnews.ru/uploads/Venturebeat.jpg -
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Outside-In for Watching, Inside-Out for Execution
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Dont join in just because its in
Dont miss out
just because its out
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The State of the Internet, Part 3: Mary Meeker
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Google works for the impact
on People, not for money.That is the reason whyGoogle is so successful.
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Made in People (Customers)
People is the Killer
Application.
Massive and fast change
Give all control to People
Automated self-service Co-developer with trust
Enterprise 2 0
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Enterprise 2.0web2.0 within the Intranet
Enterprise2 0
http://suitetwo.com/ -
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( )
Loyalty
Made in Customer
, ,
Enterprise2.0Flat Communication through Blog
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web2.0 Business Strategy: Top 11 Rules
Turn Applications into Open Platforms: Data
is the Next Intel Inside.
Join and setup Ecosystem
Connect & Development to Bridge the Gap
Leverage the Long Tail
web2.0 Culture as Core Competence
Learning by Doing
L i f D i
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Learning from Doing
Planning and Strategy are Very Important.
But Execution is Everything
. -
.
Right Resource
Intelligence
L i f D i
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Do Video *
Video UGC Video + Wiki vs.
Video Search
Video Advertisement
Do Social * Social Network
Social Search
Social Shopping
Social Watch
Do * Advertisement
Do * @ SecondLife
Learning from Doing
A ll2 0
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Anycall2.0Anycall as Service
Anycall2.0
Entertainment
PeopleCommunity
SamsungMobile.comCC.Anycall.com
ServicesInformatio
AlterEgoWindow to the World
PCTV
YeppOpenAPI
3rd Party Service
Data and Devices
People
CommunitySocial Networking
Seamless Connection
Unique Services
Open
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web2.0web1.0
web2.0 Business Challenge
Ch ll 2 0
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Challenge2.0 Trend vs. Market
Revenue vs. Potential: YouTube Poker Game?
Solid Business and Revenue Models
Low Entrance Barrier
Overcome Big Players including Three Ones?: Adobe
Glocal Businesses: Korea market is too small.
Total Chaos: Business, Value, Policy, Social Structure
Privacy
Information Overload and Digital Smog
Digital Divide
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You
Video
Mobile
We, the Media
Long Tail
Social Computing
Collective Intelligence
Internet Singularity
Advertisement
Massive Innovation
Social Networking
Social Capital
Ecosystem
Attention, Trust & FunBlur
Mashup
UGC
web2.0
Virtual Life
Personalization
Ad as Content
Decentralization
Video SearchIPTV
Free
New Economy
Disruption
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web2.0
S
http://secondlife.com/http://secondlife.com/http://zoho.com/http://youtube.com/http://stumbleupon.com/http://www.vox.com/http://blinkx.com/http://www.turn.com/corp/index.jsphttp://4info.net/http://www.hakia.com/http://images.google.com/imgres?imgurl=http://www.slingmedia.com/us/i/sling-logo-black-red.jpg&imgrefurl=http://www.slingmedia.com/us/press/presskit.php&h=284&w=576&sz=43&hl=en&start=5&tbnid=0RpmWQz6tZMNKM:&tbnh=66&tbnw=134&prev=/images%3Fq%3Dslingmedia%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGIC,GGIC:2006-46,GGIC:en%26sa%3DNhttp://aws.amazon.com/s3http://www.spotrunner.com/http://netvibes.com/http://secondlife.com/http://secondlife.com/http://secondlife.com/http://secondlife.com/http://en.wikipedia.org/wiki/Image:BitTorrentLogo.gif -
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web2.0: Disruption, Opportunity, and
Risk
Innovation is so fast and Intensive.
Nobody Knows the Future.
Start Small, Move Fast, Think Big
Execution is the best web2.0 Strategy.
Summary
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2.0
Me2.0 Family2.0 Company2.0 Korea2.0 World2.0?
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Thank You
http://web2.0korea.org/