webcast we are talent, it & zorgsector
TRANSCRIPT
Even voorstellen
Eelco van der Vorm
Strategic Talent Brand Consultant
Bo de Koning
Insights Analyst
Cliona Moulton
Marketing Manager
Live from Dublin…
Agenda
LinkedIn Talent Solutions LinkedIn Industry Update
2
The Benelux at a glance:
Industry Overview
Motivating candidates
Talent triggers
Connecting with professionals
Engagement opportunities
3
1
LinkedIn Talent Solutions LinkedIn Industry Update
The Benelux at a glance
Industry Overview 1
We will be discussing 2 industries
today…
The IT industry The Hospital & Healthcare industry
The Benelux at a glance
Industry Overview 1
+ 0.6%
Industry growth Employment of both IT & healthcare professionals
in the Netherlands grew last year.
LinkedIn Talent Solutions LinkedIn Industry Update
+ 1.2%
IT Healthcare
Employment in IT across the Netherlands & Belgium:
LinkedIn Talent Solutions LinkedIn Industry Update
Geographic breakdown
1 The Benelux at a glance
Industry Overview
Amsterdam 40K+
Brussel 29K+
Utrecht 26K+
Rotterdam 23K+
Antwerp 22K+
Den Haag 17K+
Eindhoven 13K+
Nijmegen 11K+
Almere 9K+
Gent 9K+
Employment in the Healthcare & Hospital sector across
the Netherlands & Belgium:
LinkedIn Talent Solutions LinkedIn Industry Update
Geographic breakdown
1 The Benelux at a glance
Industry Overview
Amsterdam 56K+
Rotterdam 42K+
Utrecht 37K+
Nijmegen 35K+
Groningen 33K+
The Hague 33K+
Eindhoven 26K+
Antwerp 23K+
Apeldoorn 21K+
Brussels 16K+
Job titles The top job titles of professionals in the IT sector:
LinkedIn Talent Solutions LinkedIn Industry Update
1 The Benelux at a glance
Industry Overview
Did you know.. • IT professionals often
intentionally make spelling
mistakes in their jobtitles?
• For example, there are dozens
of Software Enginers &
Software Engineeers in the
Benelux & Belgium alone.
• Make sure you take this into
account when looking for them
on the platform
Job titles The top job titles of professionals in the Hospital & Healthcare sector:
LinkedIn Talent Solutions LinkedIn Industry Update
1 The Benelux at a glance
Industry Overview
IT Skills The top skills sought by
companies last year are:
LinkedIn Talent Solutions LinkedIn Industry Update
Scrum
SQL
XML
ITIL
JavaScript
1 Motivating candidates
Talent triggers
1
2
3
4
5
The top skills IT professionals
list on their profiles:
Healthcare & Hospital Skills The top skills sought by
companies last year are:
LinkedIn Talent Solutions LinkedIn Industry Update
Healthcare
Change management
Coaching
Dutch
Management
1 Motivating candidates
Talent triggers
1
2
3
4
5
The top skills Healthcare
professionals list on their profiles:
Motivating candidates
Talent triggers
The average rate of job switching in The Netherlands last year was 13%.
15%
Both IT & Healthcare professionals in The Netherlands change jobs regularly. This figure
shows how many moved to a new position last year.
Job switchers
LinkedIn Talent Solutions LinkedIn Industry Update
2
12%
IT Healthcare
What candidates want in a job Here is what IT professionals in the Benelux say drives them:
LinkedIn Talent Solutions LinkedIn Industry Update
2 Motivating candidates
Talent triggers
Culture that fits my personality
Challenging work
Excellent compensation & benefits
A company with a long-term strategic vision
Good work / life balance
67% 64% 53% 36% 36%
Did you know.. • Belgian professionals are more focused on flexible
work arrangements than Dutch professionals are
What candidates want in a job Here is what Healthcare & Hospital professionals in
the Benelux say drives them:
LinkedIn Talent Solutions LinkedIn Industry Update
2 Motivating candidates
Talent triggers
Challenging work
Culture that fits my personality
Excellent compensation & benefits
Having a good relationship with colleagues
A place I would be proud to work
72% 68% 45% 43% 33%
LinkedIn Talent Solutions LinkedIn Industry Report 17
72% Research
people &
companies
62% Connect &
Communicate
74% Professional
insights
26% Look for jobs
What are these people doing on
LinkedIn?
3 Motivating candidates
Talent triggers
LinkedIn Talent Solutions LinkedIn Industry Report 18
49% Research
people &
companies
38% Connect &
Communicate
49% Professional
insights
16% Look for jobs
What are healthcare professionals
doing on LinkedIn?
3 Motivating candidates
Talent triggers
2 Motivating candidates
Talent triggers
Start the conversation Proactively bring those hard-to-reach candidates into your funnel
Build relationships Win them over with content that matters to them in a voice they can relate to
Convert From followers to candidates through outreach for the right opportunities Hire The right people, efficiently
Aware
Engaged
Considering
Hire
Target Members
Brand Ambassadors
How Talent Brand
works for Talent
Acquisition
• “Hundreds of reasons why every organization needs a data strategy”
• “Increase the success of your big data projects”
• “Bridging the gap between marketing and IT”
LinkedIn Talent Solutions LinkedIn Industry Update
Connecting with professionals
Engagement opportunities
Popular topics IT What gets the most clicks, likes,
comments and shares:
Cloud Computing
Business Intelligence
SAP
Employee Engagement
Saas
Big Data
3
• “10 innovation with impact on your health in 2016”
• “Study confirms what we knew all along: nurses are key to hospital success”
• “What Augmented Physical Activity and Empowerment Can Bring to Patients”
LinkedIn Talent Solutions LinkedIn Industry Update
Connecting with professionals
Engagement opportunities
Popular topics Healthcare What gets the most clicks, likes,
comments and shares:
Employee engagement
Healthcare
Marketing
EHR
Pharmaceutical industry
Management
3
Popular groups IT
LinkedIn Talent Solutions LinkedIn Industry Update
The most popular IT groups
in the Benelux are:
3 Connecting with professionals
Engagement opportunities
Dutch IT Professionals
ICT Professionals & Clients
Sales & Marketing Professionals Benelux
MPN Nederland
Freelance jobs
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2
3
4
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Popular groups Healthcare
LinkedIn Talent Solutions LinkedIn Industry Update
The most popular Healthcare groups
in the Benelux & Belgium are:
3 Connecting with professionals
Engagement opportunities
Dutch Health Network, het platform voor zorg & welzijn
Ondernemen in de zorg
Innovatie in de ouderenzorg
V&VN – Verpleegkundigen & Verzorgenden in Nederland
Belgian Health Care Network
1
2
3
4
5
The beauty of employer brand is
you don’t need everybody to know
your name. Only the right people..
#EmployerBrand
Understand are the characteristics of the talent your organization needs
Demographics
Psychographics
Behaviors Geography
Target Candidates
Who are they? What are their values
and attitudes?
How do they interact
with companies? Where do they live?
Years of experience
Seniority
Industry
Skills
Function
Degree type
Work/life balance
Competitive pay
Challenging Work
Good benefits
Inspirational Leaders
Job Boards
Career Fairs
Employee connections
Passive vs. Active
Actual geographic location
Cultural nuances
Currently employed
Undergrad
Grad school
Audience Segmentation
Demographics
Psychographics
Behaviors
Geography
Software
Developer
Understand the characteristics of the talent your organization needs
Who are they? What are their values
and attitudes?
How do they interact
with companies? Where do they live?
Medior level
Dutch and English
JAVA, C++ and HTML
Bachelor
Culture
Challenging Work
Good Compensation
(Social) Networking
Job Boards
In major cities across
the Benelux and
Belgium
Audience Segmentation
Example: Who is Igor?
Igor is a Developer with Booking.com, he’s been working with Booking.com for the
past 5 years, based in Amsterdam.
Igor has an international background. He comes from Romania and has a bachelor in
Software Development. He has a Dutch family, so he speaks Dutch and English as
well.
He loves a good challenge and hard to solve programming projects. If he’s
concentrated he programs like the best.
On his days off , Igor is spending time with his family and friends, plays videogames
and loves running in Amsterdam.
What is a persona?
A fictional character created to represent a different candidate type
that might be a fit for your jobs.
What does he do for work?
What is his background and
education?
What motivates him?
What does he do in her spare
time?
Audience Segmentation
Create actual “people” with backstories and photos