webinar: amp for wordpress - the inside scoop
TRANSCRIPT
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#wpewebinar
TITLE 1
April 12, 2017
#wpewebinar
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TITLE + CONTENT: IMAGE ON RIGHT
CROP IMAGE TO GRAY BOX
We’ll answer as many questions as we can after the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after the webinar
Use the “Questions” pane throughout the webinar
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AGENDA: TWO COLUMN
WHAT YOU’LL LEARN:
● What is AMP and why it matters
● The controversy around AMP
● Considerations for implementing AMP in WordPress
● How to deploy AMP in your WordPress environment
● Q&A
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
CEO and FounderYoast
Joost de Valk
● LEGO fanatic
● Has 4 kids
● Reads fantasy books - a lot
VP, Web StrategyWP Engine
David Vogelpohl
● First WP post about Panama invading Europe
● Grew up a few miles from Matt Mullenweg
● Can make custom URL shortener w/ WordPress in <15 minutes
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Month XX, 2016
DIVIDER 1
What is AMP and Why it Matters
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CALENDAR PROGRESSION SLIDE
What is Accelerated Mobile Pages?
A Google-lead opensource HTML, Javascript, and caching framework for serving optimized
experiences to mobile visitors
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AMP is the child of holes
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Google is trying lots of ways to fill the holes
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The other purpose of AMP
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And this….
To be clear, this timeline should be empty. Nothing should be loading…..Instead the page requested 2000 resources totalling 5 megabytes in 30 seconds. It will keep making those requests as long as I leave the page open. 14 gigabytes a day.
Nelson’s Log - litturl.co/LAtimes
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Why is AMP important?
Credit: Mobile Marketing Magazine
litturl.co/fightoPaul Schapiro (Catalyst Digital)
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AMPproject.org
litturl.co/amp-htmllitturl.co/amp-jslitturl.co/amp-cache
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Start
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The relationship of AMP to your normal webpages
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The relationship of AMP to your links & traffic
AMP Self-Hosted
AMP Cache
Your Server/CDN (domain)
Google’s Cluster (domain)
pub-com.cdn.ampproject.org
pub.com
Centrally Hosted JS
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How is AMP different than Facebook Instant Articles & the Apple News Format?
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Month XX, 2016
DIVIDER 1
Controversies & Myths
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CALENDAR PROGRESSION SLIDE
Is AMP a step backwards?
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CALENDAR PROGRESSION SLIDE
OMG, every website should worry about AMP right now!
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The world’s largest non-AMP site
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CALENDAR PROGRESSION SLIDE
Monetization is the balance of suffering and joy
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Losing control of traffic, links, & content
pub-com.cdn.ampproject.org
“Google products, including Google Search, serve valid AMP documents and their resources from the cache to provide a fast user experience across the mobile web.” - Google
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You have to be a developer to implement AMP
WooCommerceLive CommentingAd managementGA / Tag ManagerMenus & SearchAMP Only Mode
Free month + coupon welcome20 (20% off)
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Month XX, 2016
DIVIDER 1
Considerations for Implementing AMP in WordPress
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
- Pages don’t work yet
- Archives don’t work yet
- Styling is very limited
Considerations for AMP & WordPress
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Month XX, 2016
DIVIDER 1
How to Deploy AMP in your WordPress Environment
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TITLE + CONTENT: IMAGE ON RIGHT
CROP IMAGE TO GRAY BOX
• Official AMP plugin
• Yoast SEO
• Yoast SEO AMP Glue
Plugins you need
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
❏ Install AMP plugin
❏ Install Yoast SEO AMP Glue plugin
❏ Determine which post types to do AMP for
❏ Fix the design
❏ Decide on analytics implementation
Here’s your checklist
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
- Which post types do you want to serve AMP pages for?
Choose post types
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
- Use the design setting in Yoast Glue- Change colors, add logo’s, even add
custom styles
Fix the design
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
- Copy paste code into Glue plugin
- Use MonsterInsights module (in beta)
- Build something yourself
Analytics
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Month XX, 2016
DIVIDER 1
Slides and recording will be made available shortly after the webinar
4 months free on annual accounts (personal/pro/business) code: wpe20off
QUESTIONS AND ANSWERS
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HIGHLIGHTED TEXT
RECORDED WEBINAR: ADVANCED TIPS FOR USING YOAST SEO
RESOURCES
AMP FOR WORDPRESS PLUGIN
YOAST SEO
LIVING IN A MOBILE WORLD: INTERVIEW WITH GOOGLE’S PAUL BAKAUS ON AMP
GLUE FOR YOAST SEO
Save the date: next webinar with Yoast July 12th - 1 pm CDT, 2 pm EDT, 11 am PDT, 18:00 UTC/GMT
HEAR JOOST AND DAVID AT PUBCON LAS VEGAS 2017 - NOV 6-9
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IMAC MOCKUP SLIDE
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NEXT UP...
Register Now:http://wpeng.in/ remarketing
Wednesday, April 2611:00 a.m. CDT,12:00 p.m. EDT, 9:00 a.m. PDT,16:00 UTC/GMT
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Month XX, 2016
DIVIDER 1
HELP US IMPROVE
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Month XX, 2016
CLOSING 1
THANK YOU#wpewebinar
@wpengine
@jdevalk / @yoast