webinar: choose your digital marketing tools wisely
TRANSCRIPT
Choose Your
Choose Your Digital MarketingTools Wisely A Webinar Exploring Leading Marketing Suite Solutions for Digital and Content Marketing Strategies
SPONSORED BY EMEDIAPRO33 AND PR GLOBAL ENTERPRISES
Featuring Lisa Bass and Phil ReinhardtLisa Digital Marketing Enthusiast and Digital Marketing Associate, Barrington Associates Inc. Principal, eMediaPro33
Phil Social/ Mobile Media Guru and President, PR Global Enterprises
Lisa Bass, Presenter
Phil Reinhardt, Moderator
From the Report Gartner Magic Quadrant
Report: Digital Marketing Automation Suites Multichannel Campaign Management Software Vendors are on the rise.
STRATEGIC PLANNING ASSUMPTION
“By 2014, customer service, Web analytics, content management and social CRM vendors will take more than 40% of the market share for campaign management.”
--Gartner Magic Quadrant MCCM Report, Revised May 30 2013
Marketing Automation Trendsetters
Next Principles
Social Media CRM
VocusPR Suite CRM
Hubspot Inbound
Marketing CRM
Optify Marcomm
CRM
EloquaMarcomm
CRM
ACT-ONMarcomm
CRM
Next Principles: Insight-to-Action
Provides a consistent cross-channel customer experience
Analyze
Marketing Automation CRM Community Platforms
Engage Integrate
One Profile
Planned PlannedAvailable
Case Study:
Case Study:
Comparisons: Stacking Them Up
Next Principles HootSuite Radian6 ShoutletProvides business users a single access point to directly engage & publish on the social channels (Twitter, FB, LinkedIn, Blogs)
Yes Yes No Yes
Analyzes and provide insights based on all the posts collected from the social channels (Twitter, FB, LinkedIn, Blogs)
Yes No Yes Yes
Integrates social interactions with CRM systems so they can get a total view of all their customer interactions (e.g., email, telephone, etc.)
Yes No No No
Vocus: PR Market Leader
Earned
Social Leads
Marketing SaaS: The Relay Race
Hubspot – Content Marketing Leader
Email Content Leads
Optify – SMB Content Market Leader
Social
Search
Leads
Inbound Marketing – Key Competitors HUBSPOT
Features Ranking
Interface Ease 9
Scalability 6
Cost 2DigitK
OPTIFY
Features Ranking
Interface Ease 6
Scalability 9
Cost 1DigitK
1DigitK – Annual price is under $10,000 2DigitK – Annual price is above $10,000
Marcomm Suites – Push>Pull>CaptureELOQUA – SEO|EMAIL|SOCIAL|CRMFeatures Ranking
Interface Ease 7.5
Scalability 6
Cost High 2DigitK
ACT-ON – SEO|EMAIL|SOCIAL|CRMFeatures Ranking
Interface Ease 9.5
Scalability 8
Flexibility Low 2DigitK
Social Marketing Suites – Key Competitors
Pull>Push>Capture>Analyze>ScoreVOCUS –EMAIL|SEO|SOCIAL|
CRMFeatures Ranking
Interface Ease 9.5
Scalability 8
Cost High 2DigitK
NEXT PRINCIPLES – SOCIAL|EMAIL|SEO|CRM
Features Ranking
Interface Ease 8.5
Scalability 9
Flexibility Low 1DigitK
Drill Down Tests for Digital Marketing SuitesTest Drive DM Suites Under Several Key Conditions and Environments
User Interface
Mobile - iOS, Android portability
Browser Compatibility
Marketing Tool Mix
Social Media Blog Video Email,
Newsletters Events Website Links Online Ads
(PPC)
Metrics
Reporting Graphic,
Tabular High Level Granular
Links You Can Use
Next PrinciplesChoosing the right Social Media Management Systemhttp://nextprinciples.com/resources/select-the-right-smms/
Gartner Report: Magic Quandrant for MultiChannel Campaign Management http://www.gartner.com/technology/reprints.do?id=1-1FU5II4&ct=130531&st=sb
Hubspot BlogHow-to set up Email Automation Workflows http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx
Contact UsJoin us next time for mobile marketing trends and tools.
Lisa Bass CooperTwitter @emediapro33emediapro33.com/[email protected]
Phil Reinhardt Twitter @philreinhardtphilreinhardt.com