webinar: get more from mobile search: tips from leading retailers
DESCRIPTION
Curious as to why your mobile paid search program is not earning the same ROI as desktop? Well, you're not alone! Learn tips on managing your mobile paid search programs to increase mobile-sourced sales and influence online and offline sales.TRANSCRIPT
Get More From Mobile Search
Confidential & Proprietary. © Adlucent 2014
Data Driven Retail Optimization
About the Speakers
Dean Skonieczny VP of Products, Adlucent [email protected]
Mike Weisbuch Solution Strategist, Adlucent [email protected]
• Pioneer in online retailing & premium search market leader for past decade
• Paid search, PLA, Feed Management, Display products and services • Product level advertising for 10+ years • Hundreds of Millions in incremental Amazon revenue attributed to
Adlucent • Introduced unique, relevance-based online advertising optimization &
pay-for-performance model • Focused on intent-based optimization
The State of Mobile Commerce • US adults spend an average of 2 hours and 51 minutes per day
on their mobile devices –eMarketer
• Consumers who used a mobile device during their shopping process converted at a 40% higher rate –Deloitte
• Mobile now influences $.36 on every dollar spent in a physical store –Deloitte
• By the end of this year, mobile will represent nearly 10% of all media ad spending, making it the third-largest advertising vehicle behind TV and desktop –eMarketer
• It all starts with a search… 89% of consumers turn to a search engine to research products, companies and brands –Fleishman-Hillard
Q&A
Dean Skonieczny VP of Products, Adlucent [email protected]
Mike Weisbuch Solution Strategist, Adlucent [email protected]