why global web performance matters for online retailers - webinar slides
DESCRIPTION
The rise of poor web performance is primarily attributed to an increasing amount of resources requested to accommodate greater website complexity and size. View this webinar on demand to get a better understanding of how leading global online retailers are optimizing website performance in parallel with providing an even more engaging and personalized shopping experience.TRANSCRIPT
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Global Web Performance Matters More than Ever
Sharon BellDirector, MarketingCDNetworks
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Agenda
• Effect of performance on User Engagement • Effect of performance on Revenue• Effect of performance on Search Engine Ranking• How to Optimize Performance • Who is CDNetworks
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GLOBAL CLOUD ACCELERATION
User Engagement
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User Engagement
Detailed searching by category and range
Larger, enhanced images with zoom
Interactive reviews
Real-time inventory lookup
Animations and Video
color swatching
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Cool features can slow down a website
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Causing Abandonment!
Source: Forrester, Gomez, Kissmetrics
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And, word gets around fast!
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GLOBAL CLOUD ACCELERATION
Slow performance effect on revenue
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Revenue may be affected
•For an ecommerce site that is making $100,000 per day•Source: Aberdeen Group
A one second delay in page-load time across you site results in:
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Load times matched to conversion rates
This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.
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Search Engine Optimization also suffers
• Google uses website load speed as an organic ranking factor
• Crawling your site will also take longer and potentially Google will not index your site if it takes too long
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GLOBAL CLOUD ACCELERATION
What can you do?
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What can you do?
• Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content
closer to the end users • Use cloud acceleration to ensure that dynamic content
takes the most direct path, with the least amount of round trips to the end user
• Monitor site performance continuously § Gomez§ Workbench§ Google Analytics
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OPTIMIZE CODE AND ARCHITECTURE
Combine JavaScriptCombine CSS style sheets
Combine Images using CSS Sprites
Reduce image size Minimize redirects
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EMPLOY A GLOBAL CONTENT DELIVERY NETWORK
“Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.”
“Global CDNs deliver top performance at the best cost efficiency”
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The further from your origin, the worse the problem
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Latency Visualized
Site performance degrades as distance increasesMore distance c Higher latency s Longer RTT s
Slower download H Slower page load
5X s
low
er
9X s
low
er
14X
slo
wer
30X
slo
wer
Dow
nloa
d tim
e (s
ec)
Source: Compuware Gomez backbone agents
50X
slo
wer
3X s
low
er
Beiji
ng!
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Global CDN
• A CDN caches images, videos and content on points of presence closer to your end-users
• You do not have to build out datacenters, the CDN has built the infrastructure
• There is no Capex from your end• TIP: Ensure your CDN has points of
presence in all cities and countries you want to reach with your ecommerce site
What about dynamic content?
Switch to CDN
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Dynamic Content Examples
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Achieving Top Performance with Dynamic Content
• Accelerates the middle mile• Creates a ‘Fast Secure Tunnel’ over the Internet• Reaches every corner of the world• Fully Managed Service• Routes around issues
1 2 3First Mile
Application processing time and content
generation
Middle MileRound Trip Time (RTT)
x # Round Trips
Last Mile Bandwidth-related
transfer time
Data-Center(Atlanta)
Globally DistributedUsers
Dynamic Web Acceleration
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GLOBAL CLOUD ACCELERATION
Who is CDNetworks?
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About CDNetworks
• Global Cloud Acceleration Network
• Transforming the Internet into a secure high performing application delivery network
• Trusted partners in local markets
• Experts on extending into global markets
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CDNetworks Reach
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Dynamic Content Customer Performance in Asia
Whole site
Single Object
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Selecting the Right CDN
Dynamic Web Acceleration
Content Caching
Media Acceleration
Security
Dedicated Tier 1 Support Direct In-Country
Presence & Support
Global Availability in Emerging Markets
Dynamic Web Acceleration
PCI Certified