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Global Web Performance Matters More than Ever
Sharon BellDirector, MarketingCDNetworks
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Agenda
• Effect of performance on User Engagement • Effect of performance on Revenue• Effect of performance on Search Engine Ranking• How to Optimize Performance • Who is CDNetworks
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GLOBAL CLOUD ACCELERATION
User Engagement
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User Engagement
Detailed searching by category and range
Larger, enhanced images with zoom
Interactive reviews
Real-time inventory lookup
Animations and Video
color swatching
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Cool features can slow down a website
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Causing Abandonment!
Source: Forrester, Gomez, Kissmetrics
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And, word gets around fast!
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GLOBAL CLOUD ACCELERATION
Slow performance effect on revenue
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Revenue may be affected
•For an ecommerce site that is making $100,000 per day•Source: Aberdeen Group
A one second delay in page-load time across you site results in:
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Load times matched to conversion rates
This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.
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Search Engine Optimization also suffers
• Google uses website load speed as an organic ranking factor
• Crawling your site will also take longer and potentially Google will not index your site if it takes too long
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GLOBAL CLOUD ACCELERATION
What can you do?
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What can you do?
• Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content
closer to the end users • Use cloud acceleration to ensure that dynamic content
takes the most direct path, with the least amount of round trips to the end user
• Monitor site performance continuously § Gomez§ Workbench§ Google Analytics
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OPTIMIZE CODE AND ARCHITECTURE
Combine JavaScriptCombine CSS style sheets
Combine Images using CSS Sprites
Reduce image size Minimize redirects
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EMPLOY A GLOBAL CONTENT DELIVERY NETWORK
“Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.”
“Global CDNs deliver top performance at the best cost efficiency”
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The further from your origin, the worse the problem
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Latency Visualized
Site performance degrades as distance increasesMore distance c Higher latency s Longer RTT s
Slower download H Slower page load
5X s
low
er
9X s
low
er
14X
slo
wer
30X
slo
wer
Dow
nloa
d tim
e (s
ec)
Source: Compuware Gomez backbone agents
50X
slo
wer
3X s
low
er
Beiji
ng!
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Global CDN
• A CDN caches images, videos and content on points of presence closer to your end-users
• You do not have to build out datacenters, the CDN has built the infrastructure
• There is no Capex from your end• TIP: Ensure your CDN has points of
presence in all cities and countries you want to reach with your ecommerce site
What about dynamic content?
Switch to CDN
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Dynamic Content Examples
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Achieving Top Performance with Dynamic Content
• Accelerates the middle mile• Creates a ‘Fast Secure Tunnel’ over the Internet• Reaches every corner of the world• Fully Managed Service• Routes around issues
1 2 3First Mile
Application processing time and content
generation
Middle MileRound Trip Time (RTT)
x # Round Trips
Last Mile Bandwidth-related
transfer time
Data-Center(Atlanta)
Globally DistributedUsers
Dynamic Web Acceleration
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GLOBAL CLOUD ACCELERATION
Who is CDNetworks?
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About CDNetworks
• Global Cloud Acceleration Network
• Transforming the Internet into a secure high performing application delivery network
• Trusted partners in local markets
• Experts on extending into global markets
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CDNetworks Reach
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Dynamic Content Customer Performance in Asia
Whole site
Single Object
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Selecting the Right CDN
Dynamic Web Acceleration
Content Caching
Media Acceleration
Security
Dedicated Tier 1 Support Direct In-Country
Presence & Support
Global Availability in Emerging Markets
Dynamic Web Acceleration
PCI Certified