webinar: leveraging the power of location-based services for local businesses
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http://www.surefiresocial.com | Leverage Location-Based Services and Apps for your Local Business Marketing effortsTRANSCRIPT
Leveraging the Power of Location-Based Services for Local
Businesses
8.16.2011
Gain the knowledge, tools and strategies you need to boost local visibility
The Experiment…
…But How Can Lead Generation Businesses Leverage this Hot
Tool?
HERE’S HOW… [email protected]
Restaurants & food services businesses ALREADY have a firm grasp on location-based services….
Webinar ContentsI. LBS: The Latest Social Media Tool
II. How LBS Can Help Your Business
III. Foursquare: The “Check-in” Service
IV. Real Business Examples
V. Tips for Your Business & LBS
Geo-Proximity & Local Businesses
• Geo-tagged media return higher in search results
• Help identify nearby local businesses• i.e. Google Places
• New development: location-based services (LBS)• Promotional tool for
LBS: The Latest Social Media Tool• Harnessing GPS to determine the
user’s physical location• Delivers location-dependent info.
• Popular amongst smartphone owners• Used to search for local, small
businesses• Smartphone users expected to
double by 2014
• Current services on the market:• Foursquare• Facebook Places• Gowalla
Types of Location-Based Services
• On-Location/Check-In Apps
• Social Coupons
• Review-Based Social Apps
• Local Social Event News
How LBS Can Help Your Business
1. Free word-of-mouth advertising
2. Reviews attached to each location business
3. Helps you to familiarize with your contacts’ real-life interests
4. Convenient with the mobile web
5. Event Marketing & Promotion
Some More Benefits…
• Entices people to frequent businesses they love• online activity = foot traffic
• Improves search engine results• Search algorithms deliver
results optimized for local places
• Keep followers updated on specials & new services
Foursquare: The “Check-In” Service
• Growing, interactive social media platform
• Free service for local businesses 10 million+ people 750 million check-ins
since 2009 launch 3 million check-ins per
day• Integrated with Social
Media networks Twitter Facebook [email protected]
Getting Started with Foursquare
1. Determine the status of your business listing.a) People could already be checking in at your business!
2. Create an account & claim your listing.
3. Implement a Strategy for your business:a) Release “specials” to entice repeated visits.b) Create “tips” if you’re a brand to nurture followers.
4. Track & measure activity with the Venue Statsa) Total daily check-ins over timeb) Most recent visitorsc) Gender breakdown of customersd) Timing of visits
Leveraging Foursquare for Local…
• Leave geo-tagged “tips” & “secret details” to promote actions
• Release “specials” to attract users with discounts & rewards for loyalty
• Users earn points and “badges”
Concept: Takes prospects & current customers beyond your business brand through interaction, updates & exchanges.
Don’t Have a “Store Front”?1. Use signs that promote
Foursquare (posters, billboards, etc.)
2. Create partnerships with businesses with a “store front”
3. Check-in when you’re out & about, even in general areas
4. Encourage customers to check-in whenever appropriate
Real Local Business Examples
Industry: Home Service Contractor
• Encourage new clients to check-in when a deal is made
• Opportunity weather emergencies/Storm chasers
• Canvassing
• QR Codes
• Leverage images of ‘in progress’ or finished jobs
Real Local Business Examples
Industry: Real Estate Agent
• Share new listings with potential buyers
• Visitors “check-in” for an open house
Industry: Financial Services
• Run a special for anyone who “checks-in” to receive $25 off tax preparation services.
Recap: What did we learn?
Set goals before you begin
Understand tools from a user’s perspective
Look at your competition Follow other
businessesPromote your use of
LBS In-store Online platforms
Don’t leave fake reviews or tips!
Be creative.
Find out how your local business sizes up to your competitors….
www.surefiresocial.com/identity-audit
Visit the URL Above and Sign Up to receive your COMPLEMENTARY online visibility report…customized
for your business.
…Don’t forget to visit our blog: surefiresocial.com/[email protected]