webinar - new seo strategies increased vaue of social marketing for b2b

7/31/2019 Webinar - New SEO Strategies Increased Vaue of Social Marketing for B2B

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New SEO strategies

for companies that market to CFOs


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The purpose of this webinar is todemonstrate the increased value ofsocial marketing for B2B companiesafter recent Google updates, as wellas explore new social strategies andholistic approach to content creationand distribution.

Find more on

ProformativeInsights.com


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The growing need for B2B social marketing couldnt be

clearer; in an ongoing effort to promote social marketingstrategies and to improve its Search Engine experience,Google has created the SEO Penguin update.

The essential goal of the Penguin is to minimize and eliminate

loopholes and exploits used by SEO experts to artificiallyinflate a websites page ranking.

Search Engine ranking will now be determined by an improvedalgorithm that more than ever assigns value to high quality,relevant content and rewards pages actively shared on thesocial net.

This is just the latest of several initiatives launched by Googleto improve the user experience of its search engine.

More Backlinks Or SocialContent?

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Possibly the largest effect of the Penguin updateto the SEO strategies being used is its newtreatment of backlinks.

The new policy will now ascribe values to eachbacklink with the goal of rewarding what areviewed as good backlinks while penalizing thosethat come from low-quality content pages.

This is intended to root out web spam and SEOgamesmanship.

Companies now are required to implement more

social content and will be forced to provide


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This is good news for businesses and search engine users alike.

Gone are the days when keyword-loading and content-copying arerewarded with the highest page views.

Going forward, we can expect more relevant and accurate answers toour queries that will save time and reduce confusion.

Imagine attaining the most up-to-date and relevant answers to yourqueries that are not convoluted by paid search ads that distort searchresults!

By making social content an essential criterium of page ranking, Google

has fundamentally re-shaped the way companies design contentmarketing strategies for their online properties and digital assets.


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Social content marketing has re-written therules of communication between a business andits prospects.

Now more than ever, corporate executives aresharing their experiences through tweets,Linkedin and Facebook groups and statusupdates, Proformatives expert pages and itsB2B Marketplace interactions, Instagramphotos; they share their knowledge on YouTubeand Metacafe via Proformatives video papers

and interviews, and communicate via emails.


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Keyword optimization and social mediapromotion are essential aspects of the content-marketing process.

By optimizing and socializing content that isrelevant to stages in the buying cycle, prospectscan find solutions through search and beinspired to share what theyve found through

social media.The best sales for any product come from happycustomers.

Social content marketing empowers your clients7



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There is now an easy way that your businesscould directly reach hundreds of thousands ofcorporate executives and add juice to your

social strategies.Proformative has built an unmatched peer-to-peer network of over 600,000 corporate

finance professionals.The vast majority of our members are corporatedirectors, vice presidents and above.

Among other marketing solutions, we provide aplatform for interactive B2B social marketing8



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The business value that comes from effectiveoptimized and socialized content marketingcomes in many forms.

To get a clear idea of what that means, it'simportant to understand the many advantagesof B2B social marketing across the customerlifecycle:

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Brand Development.Give your brand that personal touch that willattract new customers.

Effective social content marketing allows you tocontrol your brands message and build trust inyour target market.

It also makes it easier for prospects to getacquainted with your brand and learn what itcan offer to them.

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Advantages of B2B SocialMarketing


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Product Differentiation.The best way to make a lasting impressionon any marketplace is to be unique.

Engaging content can help firms stick outamongst the pack and give your company awell-defined identity.

By being different, you are able to connectwith your customers more effectively and tellthem what sets your company apart.

By drawing a contrast between your brand11



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Audience Analysis.Successful marketing and optimization isntsimply about persuading customers to choose

your product; it is also about understanding why.Social content marketing gives you all the toolsyou need to track and evaluate your progress.

With up-to-date web analysis of customertrends, you will have access to conversionpercentages, the most successful keywords and

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Improved Customer Service.

Informative content allows customers to easilyfind needed information about your product.

With the ability to access vital information suchas service policies and FAQs, prospects areable to have an improved understanding and

experience with your product.

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Stronger Client Relationships.

By keeping customers and prospects engaged,your company will get the rapid customer

feedback essential to better serving your clientbase.

Satisfied customers also will be able to

communicate their positive feelings with theirpeers through social channels.

This will generate word of mouth that will result

in more leads and increased sales.14



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There never has been a more effective wayto target, inform, engage and reach potentialcustomers.

Social marketing is not simply about a one-waycommunication to prospects; its about startinga conversation via your content.

As a B2B marketer, you need to be sure thatyour content and marketing approach is equalto the dynamic Internet marketing landscape.

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Equipped with the proper goals andmeasurement approach, a socializedframework for content marketing can helpmarketers deliver more qualified and motivatedprospects to sales.

That framework begins with better definingcustomer segments, while at the same timeunderstanding your prospects pain points andgoals.

It means developing a content plan that takesthem on a uni ue ourne that ends with their16

Socialize Your Campaigns

Ri h C i Ri h


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The value of content marketing goes beyondattracting leads and sales.

It fosters good will and brand value. It empowers

fans to refer the products and services they liketo others.

As you develop and implement your content

plan, consider the holistic impact of content onreaching and engaging your customers.

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Right Content via RightChannels


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ngage ew u ences nProformative.com


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ngage e ences n


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for social & thought leadership

marketing


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marketing


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marketing


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marketing


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Our Audience


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Selected Clients


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360 SolutionsAdaptive PlanningAhead Human Resources, Inc.Alight Planning

AlineAlliance Cost Containmentappfolio

ArancaAriba, Inc.Avalara, Inc.Baker TillyBarney & BarneyBI 101BirstBlackLineBNA Software

BOARD USABurr Pilger MayerBusiness Intelligence 101Callidus Software Inc.CapTrust Financial AdvisorsCatavolt, Inc.Cloud IdentityComdataConcur TechnologiesDeloitteDemand Solutions GroupDeWinter AssociatesDLA Piper

EchoSignEpicor Software Corp.Ernst & Young LLPERP GuruExcel4AppsExcel4apps IncExecustaff HRExplore ConsultingFiREappsFoley & LardnerFrank, Rimerman & Co.Frank, Rimerman Consulting

Global SharesGorilla ExpenseGorilla Expense is Reefin, LLC.Habif Aro eti W nne LLP

Client List

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PROFORMATIVESAdvantage


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webinar - new seo strategies increased vaue of social marketing for b2b

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