webinar: strategia vincenti per vendere online
TRANSCRIPT
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Italy Spain PolandUnited Kingdom SwitzerlandFranceUnited States
BUZZOOLE
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Clients
Agencies
CLIENTI ED AGENZIE
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is an innovation that uses technology to combine all the key roles of a campaign Influencer and marketing team while transforming campaign facts
into a new comprehensible media channel.
1. RECRUITMENT
NEGOTIATION
MANAGEMENT
2.
3.
4.DISTRIBUTION
MEASURMENT5.
IMA
INFLUENCER MARKETING AUTOMATION
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@perplessaMenteACADEMY
Daniele Rutigliano
Daniele Rutigliano
Darutigliano
Nicoletta Guardasole
DottKetta
Nicoletta Guardasole
INTRODUZIONE AI RELATORI
Chief Executive Officer @Aproweb
Meet the Speakers
Chief Marketing Officer @Buzzoole
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1.The Long Tail Theory
2. Seo & Ecommerce
3. Influencer Marketing
4.Strategie di prezzo
INDICE DEI CONTENUTI
Indice dei Contenuti
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I prodotti a bassa richiesta o con ridotti volumi di vendita (misses) possono collettivamente occupare una
quota di mercato equivalente o superiore a quella dei pochi best seller o blockbuster (hits) se il punto
vendita o il canale di distribuzione sono abbastanza grandi come nel caso di Internet.
La coda lunga nell’e-commerce
LA CODA LUNGA NELL’E-COMMERCE
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La coda lunga nell’e-commerce
GOOGLE ANALYTICS
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La coda lunga nell’e-commerce
LA CODA LUNGA NELL’ECOMMERCE (AMAZON)
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La coda lunga nell’e-commerce
KEYWORDS
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@perplessaMenteACADEMY GOOGLE SHOPPING
La coda lunga nell’e-commerce
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La coda lunga nell’e-commerce
INFLUENCER
Fonte: Slideshare
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@perplessaMenteACADEMY INFLUENCER#2
La coda lunga nell’e-commerce
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La coda lunga nell’e-commerce
LA FOCALIZZAZIONE
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Seo & E-commerce
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<title><title>Nome del prodotto – Nome del sito</title>
Max: 70 caratteri
Seo & Ecommerce
SEO ONSITE
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<meta description><meta name=”description” content=”descrizione del prodotto”>
Max: 155 caratteri
Seo & Ecommerce
SEO ONSITE#2
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<H1><h1>Nome del prodotto</h1>
Seo & Ecommerce
SEO ONSITE#3
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Pagine 404
SEO ONSITE#4
Seo & Ecommerce
● Catalogo URL Rewrite →Management● Personalizzato
Percorso ID = ID del prodottoPercorso Richiesta = percorso relativo con errore 404Percorso di destinazione = percorso relativo nuovo
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Influencer Marketing
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Influencer Marketing
OmnichannelOnline = offline
L’E-COMMERCE OGGI
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Influencer Marketing
I punti di contatto
L’E-COMMERCE OGGI
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@perplessaMenteACADEMY L’E-COMMERCE OGGI#2
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ROBO(Research Online Buy Offline)
Webrooming
Influencer Marketing
GLI ACQUISTI OGGI
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Influencer Marketing
IL WEBROOMING IN ITALIA
Fonte: Filmcams
ROBO
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> si evitano le spese di spedizione;
> si può controllare online se il prodotto è disponibile;
> la consegna e il possesso sono immediati, senza attese.
I MOTIVI DEL WEBROOMING
Influencer Marketing
Motivi del ROBO
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Influencer Marketing
UGC NEL SETTORE FOOD
Contenuti generati dagli utenti nel food
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@perplessaMenteACADEMY PASSARE ATTRAVERSO GLI INFLUENCER
Influencer Marketing
Il ruolo degli influencer
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Eventi e fiere Comunità Riunioni Riviste di settore TV/Radio
Social Network Forum Blog Tool (Buzzoole/Finder)
Offline Online
Influencer Marketing
DOVE TROVARLI
Dove trovare gli influencer
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Influencer Marketing
BUZZOOLE FINDER
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Influencer Marketing
BUZZOOLE FINDER#2
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Ascolto dei temi Innesto nelle conversazioni Relazione con l'influencer Contatto Trattative
Influencer Marketing
CONTATTO INFLUENCER
Workflow
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Influencer Marketing
BUZZOOLE
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Influencer Marketing
BUZZOOLE - CREAZIONE CAMPAGNA
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Influencer Marketing
BUZZOOLE - MONITORAGGIO
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@perplessaMenteACADEMY BUZZOOLE - MONITORAGGIO
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> Coupon per gli utenti degli influencer > Tracking ID nel sito dell'influencer verso quello aziendale
Influencer Marketing
STRUMENTI DI MONITORAGGIO
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Strategie di prezzo
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Strategie di Prezzo
IL FASCINO DEL PREZZO
€ 20,00 VERSUS € 19,99QUALE PREZZO SCEGLIERE?
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Strategie di Prezzo
IL FASCINO DEL PREZZO#3
€ 20,00 VERSUS € 20
QUALE PREZZO SCEGLIERE?
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Strategie di Prezzo
IL FASCINO DEL PREZZO#4
QUALE PREZZO SCEGLIERE?
ACQUISTI RAZIONALI
ACQUISTI EMOZIONALI
€ 20,00 VERSUS € 20
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Strategie di Prezzo
IL FASCINO DEL PREZZO#5
QUALE PREZZO SCEGLIERE?
€ 27 VERSUS € 28
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Strategie di Prezzo
IL FASCINO DEL PREZZO#6
QUALE PREZZO SCEGLIERE?
€ 27.000 VERSUS € 26.987,61
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Strategie di Prezzo
IL FASCINO DEL PREZZO#7
QUALE PREZZO SCEGLIERE?
€ 27 VERSUS € 27 € 36
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+ SPEDIZIONE GRATUITA + € 7,00 DI SPEDIZIONE€ 27 VERSUS € 20
QUALE PREZZO SCEGLIERE?
IL FASCINO DEL PREZZO#9
Strategie di Prezzo
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AL MESE€ 264 VERSUS € 21,99
QUALE PREZZO SCEGLIERE?
IL FASCINO DEL PREZZO#11
Strategie di Prezzo
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@perplessaMenteACADEMY IL FASCINO DEL PREZZO#12
Strategie di Prezzo
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€ 200 VERSUS €200
QUALE PREZZO SCEGLIERE?
IL FASCINO DEL PREZZO#13
Strategie di Prezzo
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€ 200 VERSUS € 200
QUALE PREZZO SCEGLIERE?
IL FASCINO DEL PREZZO#14
Strategie di Prezzo
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be social, be valuable
Daniele RutiglianoEcommerce evangelist - CEO Aproweb
Acquista online il mio libro E-commerce vincente su Amazon
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