weblogs as customer communication & collaboration tools: blogs at apl christina k pikas...
TRANSCRIPT
Weblogs as Customer Communication &
Collaboration Tools: Blogs at APLChristina K Pikas
Computers in LibrariesMarch 22, 2006
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Agenda
Our ProcessOur Current BlogOther Internal BlogsLessons LearnedFuture Work
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Our Process: Our Environment
Centralized IT managementNo library servers, techiesNo lab-wide effortWe are the content peopleImmediate management pro-innovation
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Our Process: Need
Need for newsletterIntranet portal design is inflexibleMoving to all digital/online > need new communications channels
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Our Process: First Try
Librarian ProposalPotential usesRequirementsSuggested Software
Techie - Picked another software, that did not meet requirements
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Our Process: End of First Try
Librarian Coded templateCreated contentMarketedNo statistics
Server taken away, content backed up
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Our Process: Second Try
Head of library group found friendly techie, group to host
Purchased MT licenseLibrarianSet up blogsCreated branded templatesCreated marketing tools
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Current Blog
Statistics viaApache/Webalizer (2k visits/month)MT internal
E-mails received requesting inclusion
Linked from department pages
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Other Internal Blogs
Mix of software hostsUnder the radarDo not receive comments – authors get e-mail, phone calls, stopped in the hall
Do not have subscribers, mostly get traffic from search, visits
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Future Work
Topical blogsInternal lab-wide summit for social software
Possible hosting of other department blogs
Surveys to determine other directions
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Lessons LearnedDo the best you can to get a stable host
Do not assume customers and IT know/get blogs
Back-up, consider ways to export/import posts
Lots of contact informationGet it advertised on the pages your customers visit!
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Contact Information
Christina K. Pikas, BS, MLS R.E. Gibson Library & Information Center
The Johns Hopkins UniversityApplied Physics Laboratory
Voice 443.778.4812 (Baltimore)
240.228.4812 (Washington)
E-mail [email protected]