webpals mobile oyo case study 03...oyo is india’s largest branded network of hotels spread across...
TRANSCRIPT
THE BACKGROUND
OYO is India’s largest branded network of hotels spread across 200 cities with 6,500 hotels offering standardized stay experiences at an unmatched price. The company’s vision is to become the most preferred and trusted hotel brand. The biggest challenge of OYO was finding the right partner to effectively reach high-quality users who will become loyal customers and regularly book their hotel stays through OYO’s platform. OYO needed a partner that will be able to meet its aggressive registration and booking performance metrics while understanding the complexities and unique environment of the Indian market.
OUR APPROACHUsing its technology and proven methodologies, Webpals Mobile delivered results with an optimal balance between quality and scale. Webpals Mobile used advanced targeting tools and reached the relevant audience, optimized campaigns in real time based on post-install data and managed to increaseuser engagement with in-app video and native ads.
THE GOALTo maximize OYO’s user acquisition and increase the number of quality users.
THE RESULTWebpals Mobile delivered outstanding results, driven by sophisticated technology and experienced team members. Aside from increasing the volume of new quality users by 150%, OYO increased ad spend efficiency through the optimizations of high-yield channels while achieving campaigns’ KPIs, which focused on install-to-registration and install-to-booking targets.
RESULTS
MEET WEBPALS MOBILEWebpals Mobile is a performance-driven world leader in mobileapp user acquisition and monetization that uses its know-how, exclusively operated digital assets, data science, proprietary
technology, and in-house creative lab to create highly targeted campaigns and acquire paying users for leading mobile
apps in a wide variety of verticals.
“Webpals Mobile’s extensive knowledge in mobile performance and of the Indian market help us grow our brand and presence efficiently, providinginsights and guidance on our mobile strategy.”
Sumanta Sengupta, Head of Digital Marketing,
www.webpals.com/webpals-mobile Webpals Mobile is a part of Webpals Group.All rights are reserved 2018-2019 to Webpals Group Corporation
OYO GREW ITS BRANDAND PRESENCE ON MOBILEIN THE INDIAN MARKET
CASE STUDY
CONTACT US
150NEW APP USERS
X3INSTALL-TO-REGISTRATION
X2INSTALL-TO-BOOKING