website designing with wordpress for seo beginners
DESCRIPTION
Website Designing with WordPress for SEO BeginnersTRANSCRIPT
![Page 1: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/1.jpg)
Website using WordPressPresented by Mohammed Azharuddin
Digital Marketing Trainer
![Page 2: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/2.jpg)
Website
• A website is an interface for communication and information sharing created using HTML
• A website is created with 3 components– Domain Name– Hosting Server– Site with interlinked pages
![Page 3: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/3.jpg)
Free Website
• To get a free website we can create a site in www.blogger.com or www.wordpress.com
http://isttm.blogspot.com
![Page 4: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/4.jpg)
Domain Name
The address of site which is uniquelydefined in DNS (Domain Naming System)
![Page 5: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/5.jpg)
Domain Extensions
![Page 6: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/6.jpg)
Domain Extensions
• Business Based – .com, .org, .net, .edu, .gov
• Location Based– .in, .co.in, .co.uk
![Page 7: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/7.jpg)
SEO Factors of Domain Name
• Keyword based Domain Name • Domain Extension (.Gov valuable than .Info)• Country level extension (.in, .co.uk etc)• Geo IP Targeting • Domain Age
![Page 8: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/8.jpg)
Keyword based Domain
• Keyword based domain get preference.
• Exact Match Keywords Domains are now filtered using Exact Match Domain (EMD) Update launched in Sep 2012 – This update hit 0.6% of queries by devaluating the
Exact Keyword Domains.
![Page 9: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/9.jpg)
Sites RankingBecause of
Keywords in Domain
![Page 10: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/10.jpg)
Pooltables.com was No1 beforeEMD Update, But now lost its positionTo Bottom of the Page
Impact of EMD
![Page 11: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/11.jpg)
Country Based ExtensionCanada Site UK Site
![Page 12: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/12.jpg)
Domain Age (www.who.is) and IP Address
![Page 13: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/13.jpg)
Hosting
• Web server space to store the files. • Hosting can be purchased and linked
with domain name.• Factors to check for hosting
– Uptime / Downtime– Speed of Server – IP Address / Location
![Page 14: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/14.jpg)
Types of Website
Static Site• HTML• CSS• Java Script
Static Site• HTML• CSS• Java Script
Dynamic• PHP MySQL• Dot Net• JSP
Dynamic• PHP MySQL• Dot Net• JSP
CMS• Wordpress• Joomla• Drupal
CMS• Wordpress• Joomla• Drupal
![Page 15: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/15.jpg)
Types of Website
• Static Site: A website in which the content is not changed regularly and site is designed using HTML/CSS
• Can target limited keywords due to limited pages in site
![Page 16: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/16.jpg)
![Page 17: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/17.jpg)
![Page 18: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/18.jpg)
Dynamic Sites
• Site is updated regularly and consist of database and server side programming
• Technologies– PHP MySQL– ASP.NET– JSP
![Page 19: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/19.jpg)
Architecture
![Page 20: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/20.jpg)
Examples
![Page 21: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/21.jpg)
Justdial Mumbai Restaurant Page
![Page 22: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/22.jpg)
Justdial Hyderabad Restaurant Page
![Page 23: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/23.jpg)
Content Management Systems
![Page 24: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/24.jpg)
What is CMS ?
• A content management system (CMS) is a web application designed to make it easy for non-technical users to add, edit and manage a website.
• CMS consist of features to change layout, add features and update the site without knowledge of coding.
![Page 25: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/25.jpg)
Popular CMS
WordPress Joomla Drupal Magento
![Page 26: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/26.jpg)
Lets Start …
![Page 27: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/27.jpg)
WordPress Installation
Domain Name
Hosting Account
Control Panel of Hosting
Install Wordpress
![Page 28: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/28.jpg)
User Access / Admin Access
• To access the site – www.website.com
• To access the admin panel– www.website.com/wp-admin/
![Page 29: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/29.jpg)
![Page 30: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/30.jpg)
Steps for WP Site
Sidebars
Main Page
Design Banners
Define Menu
Define Content
Choose a Theme
Plan the Site
![Page 31: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/31.jpg)
Site Plan
• Personal Website + Blog • Content
– About Me– Resume– Services– Projects– Blog – Contact Me
![Page 32: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/32.jpg)
Themes
![Page 33: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/33.jpg)
![Page 34: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/34.jpg)
![Page 35: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/35.jpg)
![Page 36: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/36.jpg)
WordPress Plugins
• Plugins are used to extend WP with new features
• Common Plugin’s– Meta Slider – Social Share– Gallery– All in One SEO Pack (Plugin for SEO Settings)– Google XML Sitemaps– Site Offline – Contact Form 7 - (To Intergrate forms) – WP Editor (Content Editor)– W3 total cache (Performance Optimization)– Akismet (Comment Spam Control)
http://www.tipsandtricks-hq.com/list-of-the-best-and-must-use-wordpress-plugins-535
![Page 37: Website Designing with WordPress for SEO Beginners](https://reader033.vdocuments.net/reader033/viewer/2022042507/53f8bd738d7f72b82e8b47ce/html5/thumbnails/37.jpg)
Thank you
• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01
– Like us on FB • www.facebook.com/webtrainingsacademy