website planning masterclass - v1

© Pelatis Online Ltd 2015 1 of 34

24th September 2015

Nigel T PackerPELATIS ONLINE LTD

MASTERCLASSBoosting your website ROI with some care and love


Where do you begin?


Ask yourself …

WHO is your website for?


Think about your clients …… what are they BUYING from you?


What are your clients buying?

TRANSLATION?


They are buying PROFITYou provide a service so that your clients can be more competitive and make more money.


Website development


Web Development process

“We need a website …”new

Find a web developer

COM

MO

N S

CEN

ARIO



They do a few designs

Pick the one YOU like

COM

MO

N S

CEN

ARIO



Populate (content)

Publish (online)

Ignore COM

MO

N S

CEN

ARIO

(never look at it again)



Develop a web design brief

IDEA

L SC

ENAR

IO

“We need a website …”new



Web design brief• Set business objectives• Profile customers, personas, scenarios,

tasks, paths, function needs etc• Competitor & Industry analysis• Brand Identity• Promotion strategy ID

EAL

SCEN

ARIO



Web design brief (cont.)• Functionality & Facilities• Integration (internal & external)• Scale (users, content, activity) • Scope of project (who, what, when)• Management & updating plan• Future plans: e.g. Expand? Acquisition? ID

EAL

SCEN

ARIO



Source a web developer• Expression of interest/non-disclosure• Send out Design Brief document• Receive & Review proposals• Shortlist & Interview• Select & Contract (Legal) ID

EAL

SCEN

ARIO



Work with web developer• Clarify ALL details in brief • Scope content & media• Functionality needs & processes• Internal & External Integration • Develop Information Architecture ID

EAL

SCEN

ARIO



Web design visuals• Sample visuals• Feedback to designer, change & choose• Test with sample customer/focus group• Choose final design• Sign off (commitment) ID

EAL

SCEN

ARIO



Website build

Populate

TEST, TEST, TEST IDEA

L SC

ENAR

IO



Publish (online)

Promotion

Measure (analytics)

Update

IDEA

L SC

ENAR

IO


Promotion


What is the right mix?

eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand eMailSocial mediaSEO Adwords BannersUXOffline MobileBrand


Offline media

AppsSMS

news/mag. ads

televisionradio

exhibitions/eventslivery/signage

posters/billboardsleaflets/flyers

brochuresstationeryPrint

Brand Identity

SEO

PPC/adwords

OnlineAdvertising

TwitterBlogging

e-Mail Banners

Mobilewebsite

Scope for promotionFacebook

Forums/review

LinkedIn

SEMSocialMedia

Face-to-Face


All Joined UpEverything you do…… modifies or isinfluenced by …

other Actions or Results


Digital overlap

SEM

WebSite

e-Mail

SocialMedia

Links #tagsetc

Keywords in metadataText content IA Links, etc

Broadcast#tagsFollowersetc

Links Landing pagesetc

Separate?Touching?Overlapping


How much Investment?

New Office or Branch ‘Home’ or ‘Abroad’

Website & Digital Media Campaigns

COMPARE: What is the setup cost of:

Local GlobalCOMPARE: Potential REACH

Return on Investment (ROI)?


Language Services GLOBALLanguage services market prediction 2018

>$47 Billion

• source: Common Sense Advisory


Export Markets Driven by:

CompaniesGovernmentsOpportunities

As export grows, translation grows


Online SpendGLOBAL RETAIL spend 2015

?$1.7 Trillionsource: e-marketer

$1,700,000,000,000


GLOBAL WebsiteLocalisation market

~£2.5 Billion

Source: Commonsenseadvisory USA ….. GLOBAL demand, 2014#


Love your websiteLove


Talk to me …01639 680248 07989 300264

[email protected]@NigelTPacker

www.linkedin.com/in/nigeltpacker@nigeltpacker

http://www.linkedin.com/in/nigeltpacker

website planning masterclass - v1

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