Visitors. Sales.

WEBSITES FOR LEADS. LEADS ARE GOOD.

Strategy Words Structure Response

2

What Outcome(s) Are You Seeking?

Strategy

3

This is NOT an Outcome

4

This is an Outcome.

5

How to Build a Marketing WebsiteAnyone can say they can build a website. But as you know, there are big differences and that is typically the results. To create business success:

1.  Create an (inbound) marketing site with a user experience optimized by goals

2.  Build in accordance with the most impactful SEO plan coded into structure & planned for ongoing practice

3.  Improves with ongoing content creation desired to attract, nurture and retain customers through engaging blogging and social linkage

Tools and platform must align with goals, skills, resources. Results are measured in sales, and a specific understanding of what drove them.

6

What Outcome(s) Are You Seeking?

Words

7

Web TrafficMarketo Web Traffic

Hubspot Web Traffic

8

SEM: What We SayProspect wants competitor. We interrupt.

Headline (25)

Display URL (35)

Description Line (35)

Social Annotation G+

Sitelink Extensions

9

SEO: Words MatterNeed text for this point

Speed

Display URL (35)

Author Snippet Image

Author Snippet Name

Author Popularity G+

Title (50)

Page Meta Description

11

SEO: Image Search Words Matter

12

SEO: Live Updates

13

SEO: Search Volume

14

What Outcome(s) Are You Seeking?

Structure

15

SEO: Cheat Sheet Anatomy of a URL

Site Map: Code Key Phrases Into Structure

/Contact-us/

Site Map: Top Pages

1. /

2. /blog/

3. /company/team

4. /Contact/

5. /solutions/

6. /solutions/

7. /learn/

8. /company/

10. SEO Phrase 1

9. /solutions/

Popular Post

SEO

USER

USER

USER SEO

USER

SEO USER

Site Map: Landing Pages 1. /solutions/solution name

2. /a-prospect/

3. /

4. /events/dreamforce-2014/

5. /blog/market-summit2013-guide/

6. /blog/what-is-hubspot/

7. /company/partners/

8. /

9. /solutions/perspective/

10. /blog/

Popular Post 1

SEO SEO SEO SEO SEO

SEO SEO SEO

SEO

Popular Post 2

SEO Phrase 1

SEO Phrase 2

What Outcome(s) Are You Seeking?

Response

Response Options: Share or Subscribe

Response Options: Comment

Response Options: Modal Div Subscribe!

Response Options: Sell Lead Generation Programs

Digital Body Language and ContentNot Aligned Visits: 5600 Conversions: 1 Engagement Continues: 52

Most Popular Blog Post

Digital Body Language and ContentAligned Visits: 782 Conversions: 378 Engagement Continues: 523

Content eBook

Visitors. Sales.

WEBSITES FOR LEADS. LEADS ARE GOOD.

Strategy Words Structure Response