week 2 biz models and metrics
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TetuanBValley
Tetuan Valley, OCTOber 2012
Startup School 7: Fall2012
WEEK 2 business models
& metrics
“quite an experience to live in fear isn’t it? That’s what it is to be a slave”
#startspain
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business-planology 101
m
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Your business plan now
Wild top-down guesstimations
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Unbeareably boring prose
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Unjustified narcissism
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lies, lies, lies
m #StartSpain
m #StartSpain
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So what do investors look for at your stage?
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a smart-ass team
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• Jeff Clavier– SoftTech VC
with a kiCk-ass product
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• Jeff Clavier– SoftTech VC
in a big-ass market
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• Jeff Clavier– SoftTech VC
and how do they wanna hear it?
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1. paIN #StartSpain
2. SOlUtioN #StartSpain
3. business model
On the internet, you gotta get the traffic first. When you get the traffic, you get the advertisers. When you get the advertisers, THEN you get the money.
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THE underpaNTS GNOMES
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#StartSpain
advertising #StartSpain
#1
asset sales #StartSpain
#2
brokerage #StartSpain
#3
licensing
#4
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Subscription
#5
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Pay per Use #StartSpain
#6
lending, renting or leasing
#StartSpain #7
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and what about freEmium?
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this is freEmium
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freemium + virtual goods
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Freemium + Subscription
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Freemium + usage fee
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4. scalable #StartSpain
5. team #StartSpain
6. TIMING #StartSpain
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it’s a kind of magic?
metrics
aarrr!!! Dave McClure – 500 startups
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SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features
activation
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention activation
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
Biz Dev Ads, Lead Gen, Subscriptions, etc
revenue
metrics for pirates
Where do metrics come from?
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competition analysis
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quantitative analysis
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qualitative analysis
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comparative analysis
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warning: vanity metrics
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What makes your business tick Up and Down… is almost ALWAYS related
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m
let’s quit planning & start experimenting
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