week 6 progress

Project Statement

Mali Murphy I am creating a type‐based illustration of a portrait of Heidi Klum. The purpose of

this illustration is for a poster (or image on her website) to promote her businesses,

fashion lines, and herself as the host of Project Runway.

The target audience for this illustration is the audience of Project Runway and

other designers. Anyone who admires Heidi as a model, television host, or entrepreneur

is the audience. I am also intending to attract any consumers of her multiple fashion

lines (maternity, shoes, and teaming up with cosmetic companies).

The intent for this illustration is to attract an audience that may be interested in

any of Heidi’s accomplishments. She prides herself on being knowledgeable in many

areas of business and fashion and I would like this illustration to reflect, through type,

her involvement or affect on each.

Obstacles that may prevent my message/intent from clearly being interpreted

are people who only know Heidi through her involvement in Project Runway. People

may not understand what else is being included in the illustration as it pertains to her

work. If anything there may just be miscommunication over the illustration’s intent.

The benefit the audience will experience is more knowledge over Heidi Klum’s

work. The illustration will clearly outline the different areas of fashion and business she

is involved in and be more inclined to follow her work and see what she does.

Heidi Klum is involved in many areas of fashion, business, and pop culture and

this promotional poster and image on her website will showcase her work and put a

face to the influences she has.

The overall tone of the image is fun (because of the sayings or mention of Project Runway) and descriptive of her interests.

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week 6 progress

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