weeks 51 & 52 - doing business with lcbo...component where to install sign visual reference...

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MARKETING & PRODUCT GUIDEMarch 19, 2016

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Vintages Store Signage AllocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

Group 1 (Large Stores)4, 5, 16, 18, 21, 36, 40, 65, 143, 154, 168, 187, 191, 195, 198, 253, 263, 295, 298, 329, 333, 340, 344, 361, 367, 371, 384, 385, 386, 390, 391, 394, 407, 412, 417, 427, 432, 444, 456, 465, 491, 494, 497, 532, 547, 554, 556, 569, 573, 590, 609, 614, 632, 640, 641, 644, 645, 699, 741, 771, 776

Group 2 (Medium Stores)3, 9, 17, 19, 22, 23, 26, 31, 35, 41, 51, 55, 57, 60, 62, 64, 74, 82, 83, 84, 93, 98, 99, 102, 106, 130, 140, 148, 156, 163, 171, 179, 182, 185, 199, 207, 209, 210, 212, 218, 221, 228, 229, 233, 234, 237, 243, 248, 249, 250, 255, 265, 269, 270, 278, 279, 287, 288, 311, 321, 325, 326, 334, 341, 351, 353, 359, 360, 373, 378, 381, 383, 387, 389, 392, 397, 398, 404, 415, 416, 425, 430, 431, 434, 437, 438, 453, 457, 459, 481, 490, 499, 501, 505, 511, 512, 521, 523, 526, 540, 542, 544, 545, 546, 549, 550, 551, 553, 555, 566, 568, 571, 572, 575, 579, 580, 586, 587, 589, 593, 599, 601, 602, 605, 616, 617, 624, 627, 630, 631, 633, 635, 640, 649, 650, 651, 652, 658, 694, 695, 697, 698, 700, 702, 703, 706

Group 3 (Small Stores)6, 7, 12, 13, 14, 25, 27, 33, 44, 45, 58, 68, 70, 72, 80, 85, 97, 124, 132, 144, 145, 196, 197, 200, 201, 202, 211, 214, 223, 227, 244, 260, 365, 368, 401, 401, 403, 420, 426, 441, 443, 449, 461, 469, 470, 477, 482, 483, 509, 515, 516, 538, 598, 612, 634, 636, 637, 638, 642, 643, 646, 653, 654, 655, 657, 677

Group 4 (Stores that receive FSE/Rave Reviews)1, 10, 15, 38, 95, 115, 149, 164, 217, 226, 252, 300, 346, 355, 393, 445, 452, 486, 495, 500, 500, 522, 528, 534, 536, 619, 623, 629

Table of ContentsNEW Vintages Merchandiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Release Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

The Benchmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Arrive in Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Local Find . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Vintages SignageRelease Signage Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Re-ordering Signage Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Additional In-store ProgramsVintages Ontario Superstars Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Vintages BAM & LTO Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Specialty Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Additional Vintages Marketing ProgramsPeriod 1 LCBO Shopping Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Bi-weekly Awareness Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Classics Catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Vintages Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

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Vintages – Marketing & Product Guide March 19, 2016 1

NEW Vintages Merchandiser!

NEW - Vintages Release Catalogue MerchandiserOur Vintages Release Merchandiser is now available for order in Cabernet colour. It is recommended that all stores that use a merchandiser place an order and replace the current merchandiser in stores to ensure continuity of all signage components.

We are designing a new sturdy merchandiser that will be replaced this cardboard display later in the year.

helloLCBO Re-order#: VNR020

Vintages Store Signage AllocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

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March 19, 2016 Vintages – Marketing & Product Guide2

Vintages – March 19, 2016 Release Overview

Feature A – Italy Although the Italian wine scene is the most vast and nuanced in the world, encompassing more unique grape varieties and wine styles than any other, it remains defined by a simple philosophy: the pursuit of pleasure. In this feature we showcase a good mix of the breadth of Italian wines and offer something for everyone to enjoy.

Feature B – Israel Israel’s wines are less well known but still a delicious option that will appeal to any wine lover. This feature focuses on Israel as a source for quality wines and reminds customers that these wines aren’t just for Purim or Passover, as they make delicious dining partners for any occasion.

Feature C – Ontario Easter Ontario wines are perfect for Easter and this feature will include six signature Ontario varietals that are stylistically suited to springtime and very food friendly. These wines are paired with a full Easter meal from appetizer to dessert.

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Release Overview March 19, 2016

The Benchmark

This monthly program features a wine that is considered a benchmark for its style or varietal, giving customers a reference point for what to expect from that kind of wine. Products are promoted in-store with floor displays and signage. Benchmark alternates with Wine of the Month.

NOZZOLE CHIANTI CLASSICO RISERVA 2011DOCG, Tuscany, Italy324160 (XD) 750 mL $19.95Medium-bodied & Fruity

Arrive In Style

This bi-weekly program features a wine that makes a great gift for the host and is a great match with food. Anecdotal information about the wine is provided, along with food pairing suggestions. Products are promoted in-store with floor displays and signage.

BARONE RICASOLI ROCCA GUICCIARDA RISERVA CHIANTI CLASSICO 2012DOCG, Tuscany, Italy943613 (XD) 750 mL $24.95Medium-bodied & Fruity90 points (winespectator.com)

Local FindThis monthly program features Vintages Ontario Wine Buyer Astrid Brummer and a stellar Ontario wine that she recommends. The feature highlights information about the winery as well as three reasons why Astrid loves this wine (and why customers will too). The featured product is supported in-store with floor displays and signage.

Local Find alternates with Local Talent. FOREIGN AFFAIR DREAM 2012VQA Niagara Peninsula, Ontario364380 (M) 750 mL $29.95Full-bodied & Smooth

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COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Merchandiser Header Card15" w . x 21" h .

Install on Vintages Release Merchandiser .

Install Date: March 19, 2016 . Take Down: This sign will be replaced seasonally . Please do not take down until further notice .

Chalkboard 23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind New Release products .

Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Generic & Pre-printed Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product . Pre-printed includes all A, B & C Feature products .

Generic & Pre-printed Pricer Cards 8" w . x 7" h .

Attach Pricer Card to front of cut cases in Block Pile display . Pre-printed includes all A Feature products .

Please Note: The New Arrivals Release Cardboard Merchandiser Header Card is now a seasonal signage component. A new Header Card will be provided with the release signage every season.

Release Signage Components

INSTALL DATE: MARCH 19, 2016 TAKE-DOWN DATE: APRIL 2, 2016

Please Note: Starting with the March 19 release, signage will be shipped earlier, and should arrive at stores 5-8 days before the release date, depending on shipping distance (e.g., March 19 signage will arrive March 11 or 14).

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Release Signage ComponentsINSTALL DATE: MARCH 19, 2016 TAKE-DOWN DATE: APRIL 2, 2016



Flagship Store Exclusives Shelf Talker

Flagship Store Exclusives Shelf Talker 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Rave Review Shelf Talker

Rave Review Shelf Talker 2-7/8" w . x 5" h .


Benchmark

Benchmark Backer Cards 14" w . x 24" h .

Display in Chalkboard frame behind Benchmark product .

Install Date: March 19, 2016 Take-down Date: April 16, 2016* Sent to select stores based on merchandising space available .

NEW SIZE Benchmark Pre-printed Shelf Talker 2-7/8” w . x 5” h


Install Date: March 19, 2016 Take-down Date: April 16, 2016

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Arrive in StyleChalkboard Backer Card

23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind AIS products .

* Sent to select stores based on merchandising space available .

Arrive in Style Backer Card 14" w . x 24" h .

Create a block pile floor display using cut cases, in or near the Vintages section . Attach the backer card to the cut case .

Arrive in Style Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

Arrive in Style Shelf Talker 2-7/8" w . x 5" h .


NEW!Nesting Table Sign* 18" w . x 24" h .

Display on the Nesting Table in the holder . The Nesting Table Sign is now a seasonal signage component and will be provided with the release signage every season .

*Participating Stores 10, 21, 31, 51, 93, 115, 164, 171, 226, 252, 298, 326, 334, 344, 346, 355, 361, 367, 371, 373, 381,386, 390, 416, 432, 445, 452, 470, 490, 500, 511, 523, 532, 544, 554, 556, 573, 580, 605, 643, 649, 653, 658, 706, 771





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NEW! Blank Bin Tags

Blank Bin Tags 3" w . x 2" h .

Print using template and attach to shelf as needed to replace damaged bin tags .

NEW! BAM & LTO In-channel Shelf Talker

BAM & LTO Shelf Talker 4" w . x 2" h .

Install in-channel shelf talkers in front of appropriate product .


Local FindLocal Find Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Local Find Pre-printed Shelf Talkers 2-7/8" w . x 5" h .


Local Find Pre-printed Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

Local Find Hot Button 4" diameter .



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Release Signage Components – Product Consultant Picks

COMPONENT IMAGE

’Perfect For’ Hot Button – This Hot Button is to help customers find products perfect for that special occasion or certain someone . Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers

’Great With’ Hot Button – This Hot Button should be used to help customers pair wine with food . Include general pairings as well as specific dishes . Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna

’Consultant's Pick’ Hot Button – Display Hot Buttons throughout Vintages and create Product Consultant Picks on end aisle displays .

’My Favourite’ Hot Button – Product Consultants can use this Hot Button to draw special attention to their favourite products . Write your name and include a reason why it's your favourite .

NEW! Easter Hot Button’Perfect for Easter dinner’ Hot Button – This hot button will be shipped in the March 14 mailbag . Please install in front of any product that would pair well with Easter dinner .

Product Consultant Picks Product Consultant Picks Hot Buttons are kitted with the release signage to leverage useful recommendations and help customers make decisions around wine selection and food pairings.

Merchandising Instructions Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips.

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Vintages Signage Kits – Re-orders

Vintages Signage Kits Available for Re-order

KIT TYPERE-ORDER SOURCE COMPONENTS

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period.

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers.

Vintages Release Signage Kit DMSIncludes all signage components detailed on pages 4–8. When ordering specify the release in question (e.g., March 19th release).

Blank 3" x 2" Bin Tags

Central Supply - Shopping Cart #690420

Includes a set of 3" x 2" blank bin tag sheets. Please hold onto extras to begin building an inventory for use with upcoming releases.

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411 . Quote re-order source and provide kit type . Note: Individual signs contained in the above kits cannot be re-ordered individually .

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Additional In-store Programs – Ontario Superstars Program

Vintages Ontario SuperstarsThe Vintages Superstars program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Promotional SupportIn-store signagevintages.com

Featured ProductTHE FOREIGN AFFAIR THE CONSPIRACYVQA Niagara Peninsula149237 (D) 750 mL REG: $19.95 NOW: $17.95 SAVE: $2.00

Key DatesInstall: March 27, 2016 Take down: April 24, 2016

Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658Trad

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Here is an example of a fully merchandised basket display.

Additional In-store Programs – Ontario Superstars Program


Basket Sign Merchandise the participating product in a basket. Install the basket sign insert in the metal holder. Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture. Take down once stock is sold out, or by April 24, 2016.

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (available at Central Supply #692012). Take down once stock is sold out, or by April 24, 2016.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in thefridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there. ((Re-order# DMS-OP16-HBW-351)

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Additional In-store Programs – P1 BAM & LTO Signage

Vintages BAM and LTO SignageThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request a kit.

PLEASE NOTE: All BAM and LTO pre-printed signage has been permanently changed to an In-channel Shelf Talker. The signage (4” w. x 2” h.) should be installed over top of the product’s bin tag.

You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.

Key DatesShip Date: March 21, 2016 Effective Dates BAM: March 27, 2016 to April 23, 2016Effective Dates LTO: March 28, 2016 to April 24, 2016

ComponentsP1 BAM In-channel Shelf Talkers P1 LTO In-channel Shelf Talkers

LTO Shelf TalkerBAM Shelf Talker

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Vintages BAM and LTO Participating ProductsLCBO# PRODUCT NAME PRICE NOW PROMOTION

189183 FIELDING RED CONCEPTION $18 .95 8 BAM

948158 ANSELMI SAN VINCENZO $16 .95 $14 .95 $2 .00

898569 BARON HERZOG CABERNET SAUVIGNON KPM $19 .50 $18 .50 $1 .00

201806 BARON HERZOG CHARDONNAY KPM $21 .05 $20 .05 $1 .00

898684 BARON HERZOG SAUVIGNON BLANC KPM $20 .80 $19 .80 $1 .00

342436 BONTERRA CHARDONNAY $19 .95 $16 .95 $3 .00

650432 CASTELGIOCONDO BRUNELLO DI MONTALCINO $49 .95 $44 .95 $5 .00

29306 DON MENDOZA RESERVE MERLOT KPM $11 .50 $10 .50 $1 .00

183186 IRONY MERLOT $22 .95 $20 .95 $2 .00

78063 JEUNESSE CABERNET SAUVIGNON KPM $19 .15 $18 .15 $1 .00

79293 LUIGI BOSCA RESERVA MALBEC $17 .95 $15 .95 $2 .00

650713 MONTE ZOVO SA' SOLIN RIPASSO VALPOLICELLA $17 .95 $15 .95 $2 .00

322586 MONTES ALPHA CABERNET SAUVIGNON $19 .95 $17 .95 $2 .00

359257 RAVENSWOOD VINTNERS BLEND OLD VINE ZINFANDEL $17 .95 $15 .95 $2 .00

954834 RODNEY STRONG ESTATE PINOT NOIR $24 .95 $22 .95 $2 .00

996405 STAGS' LEAP WINERY CABERNET SAUVIGNON $49 .95 $44 .95 $5 .00

149237 THE FOREIGN AFFAIR THE CONSPIRACY $19 .95 $17 .95 $2 .00

594341 TOASTED HEAD CHARDONNAY $18 .95 $15 .95 $3 .00

36483 TORRES GRAN CORONAS CABERNET SAUVIGNON RESERVA $19 .95 $17 .95 $2 .00

Additional In-store Programs – P1 LTO & BAM Signage

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Additional In-store Programs – Specialty Portfolio

Specialty PortfolioThe Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

PRODUCT NAME PRODUCER COUNTRYSIZE (ML) LCBO #

Kosher Portfolio - March 19th Rapid ReleaseFive Stones Chardonnay KP 2014 Beckett's Flat Australia 750 111138Five Stones Cabernet Merlot KPM Beckett's Flat Australia 750 127761Hafner Zweigelt Classique KP Hafner Wine Trading

GmbhAustria 750 896043

Tzafona Cellars Cold Climate Vidal Icewine KP Diamond Estates Wines & Spirit

Canada 375 443820

Bonnet-Gaspenne Prunier Fine Cognac KP Bonnet + Associes France 700 440438

Galil Mountain Pinot Noir KP Galil Mountain Winery Israel 750 121228

Galil Mountain Cabernet Sauvignon KP Galil Mountain Winery Israel 750 128058

Tabor Galil Cabernet Sauvignon KP Tabor Winery (2005) Ltd Israel 750 283838

Zion Winery Dolev Cabernet Sauvignon KP Royal Wines Co . (Exc) Israel 750 356659

Barkan Classic Shiraz KPM Royal Wines Co . (Exc) Israel 750 157198

Askalon Vodka KP Royal Wines Co . (Exc) Israel 750 413625

Italian Hills Barbera d'Alba KP Royal Food Srl Italy 750 445593

Walders Creamy Liqueur Vodka & Vanilla KP Royal Wines Co . (Exc) United Kingdom

750 440503

Taam Pree European Style Slivovitz Plum Brandy KP

Castle Spirits Inc . USA 750 230136

Specialty & Saké Portfolio - March 19th Rapid ReleaseKourtaki Mavrodaphne of Patras Kourtaki Greece 750 208413Pancho Fierro Pisco Puro Sociedad Industriale

CopelloPeru 750 55038

Khortytsa Platinum Vodka Global Spirits USA LLC Ukraine 750 241248Trade C

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Additional Vintages Marketing Programs

Vintages in Period 1 LCBO Shopping Guide

Every period the LCBO releases a Shopping Guide, and Vintages has a dedicated two-page spread that highlights one product from each release plus a Vintages Essential. There is always something new to discover each month at Vintages, and this is a great opportunity to showcase what Vintages offers to customers who don’t normally shop this section.

FEATURED PRODUCTS:

STONELEIGH LATITUDE SAUVIGNON BLANC 2015Marlborough, New ZealandAromatic & Flavourful 324228 (XD) 750 mL $21.95Wines from April 2 release

CARPINETO CHIANTI CLASSICO 2013 DOCG, Tuscany, ItalyMedium-bodied & Fruity356048 (XD) 750 mL $19.95Wines from April 16 release

MEIOMI PINOT NOIRMonterey/Santa Barbara/Sonoma Counties, California Full-bodied & Smooth130138 (D) 750 mL $26.95 Always Available from our Essentials Collection

Bi-weekly Ads in the Globe & Mail Every Vintages bi-weekly release, ads run in the Globe & Mail’s Style section. These ½-page ads promote the current release theme, offer readers a “sneak peek” at the release in stores on Saturday and drive home the fact that we offer over 100+ new wines every two weeks.

The next ad, for the Italy feature from the March 19 release, will run in the Globe & Mail on Saturday, March 19, 2016.

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March & April Classics CatalogueOn the first Thursday of every month, we launch a new Classics Collection – a limited assortment of premium wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The March and April collections will be represented in one print catalogue that covers both collections. Starting March 3 at 8:30 a.m., customers can order the March products at vintages.com/shop or by phone at 416-365-5900 or toll-free at 1-800-668-5226 (Monday to Friday, 8:30 a.m. to 6 p.m., and Saturday, 9 a.m. to 6 p.m.) on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATESCatalogues in-store and at vintages.com/classics: February 18

MARCH COLLECTIONOrdering starts at vintages.com/shop: March 3, 8:30 a.m.

APRIL COLLECTIONOrdering starts at vintages.com/shop: April 7, 8:30 a.m.

Upcoming Classic Catalogue In-Store DateMay Classics Thursday, May 5, 2016June Classics Thursday, June 2, 2016July Classics Thursday, July 7, 2016August Classics Thursday, August 4, 2016

March Catalogue

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Upcoming EventsEl Dorado Rum Reception & Dinner – Tuesday, May 10, 2016Taittinger Champagne Dinner – Wednesday, June 1, 2016

Far NienteReception & Dinner

The special guest for the evening is Larry Maguire, who has been with Far Niente since the beginning and is now President and CEO. He will present a selection of library wines from Far Niente’s Cave Collection as well as single-vineyard expressions from the exclusive Nickel & Nickel property.

WEDNESDAY, APRIL 20, 2016Luma Restaurant350 King St. W., TorontoReception: 6:30 p.m.Dinner: 7:15 p.m$325 per person

Judgment of Paris Walk-around Tasting & Dinner

The Paris Tasting of 1976 will forever be remembered as the landmark event that transformed the California wine industry. For this very special evening, Bo Barrett from Chateau Montelena will be joined by principals from the now-iconic wineries to showcase the wines they are making today.

MONDAY, MAY 2, 2016George Restaurant111c Queen St. E., TorontoWalk-around Tasting: 6:30 – 7:30 p.m.Dinner: 7:30 p.m.$325 per person

Events

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Notes

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© LCBO, 2016No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information store and retrieval system, without permission in writing from the LCBO .

LCBO Dept . # 903 - Merchandising Communications55 Lake Shore Blvd . EastToronto, Ontario M5E 1A4The information contained in this guide was written for the LCBO internal use only .

This guide is printed on 100% recycled paper, by the LCBO’s Print Digital Copy Centre (Dept . 890)

NEW SIGNAGE SHIP DATES

Starting with the March 19 release, signage will be shipped earlier, and should arrive at stores 5-8 days before the release date, depending on shipping distance (e.g.,

March 19 signage will arrive March 11 or 14.

Take-down InstructionsA consistent message and signage make our promotions successful.

Every two weeks, a new signage package is sent to stores to support the Release.Themed signage from previous promotions should always be taken down when

the new package arrives.

Questions?Call helloLCBO at

416-365-5932 / 1-877-522-6411 Please have this guide available .

Produced by the SMi Communications team . If you have any feedback or ideas about this guide, please e-mail us at IMAGEbooks@lcbo .com

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NEED SIGNAGE?

To order Vintages signage, please visit Central Supply Online or call helloLCBO at 416-365-5932 (1-877-522-6411) .

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weeks 51 & 52 - doing business with lcbo...component where to install sign visual reference...

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