welcome back from the break

Welcome Back from the Break Wednesday, 1 May 2013

Confidential. © Sabre Travel Network, 2013.

efficiency Agenda

• Sabre Web Services Update and Roadmap

• Sabre Red Apps

2 Confidential. © Sabre Travel Network, 2013.

Sabre Web Services Update and Roadmap


efficiency

Sabre Web Services Update and Roadmap

• Meet Our Team

• Vision

• 2.x Service Strategy

• 2012 Highlights

• 2013 Plans

• 2012 Survey Highlights


efficiency

Sabre Web Services Meet the Team

Here is Our Team!

Product Manager Product Marketing

Lesa Grant Allen Appleby

Jane Talbert

Development

Damian Dygon Advocates

Brandon Steele Siddarth Vaddiparti Asia Pacific

Eduardo Calamari Brazil

Implementation / Delivery Gurminder Chagar EMEA

John MacDonald Roberto Ovalle LATAM

Michael Kato NA

Help Desk / Support Center

Fernando Ballestrero Consulting

Ximena Moreira Pam Long

Max Gurdian


Vision


efficiency

Sabre Web Services Vision

7

Be an indispensable development partner to our customers

by offering the most robust product, service ,and support solution

in the industry

Authorized Third Party Developers

Online Developers

Leisure Developers

Consolidators

Corporate Developers


Suppliers

Sabre Web Services – Powering the World of Travel

1,600+

New customers – 2012

73 billion+

Transactions processed

in 2012

4 billion+

Air shopping requests -

2012

28 releases

580 changes to

production environment

in 2012

9,000+

Customers – globally

Provider of Travel

Technology

34% Growth

13 daily transaction records

2012


2.x Service Strategy


efficiency

Sabre Web Services Current State

• Today we offer Sabre Web Services which:

• Encompasses ~400 internally/externally-facing Web services

• Successfully powers over 9,000 customers (32,000 customer locations) dispersed across the globe

• Represents roughly 25-30% of Sabre’s daily volume

• Processes ~330 million Web services transactions per day at a rate of over ~5200 transactions per second


efficiency

Sabre Web Services Current State cont’d

11

Dec-2004: 3,033,374 Jan-2006: 10,033,236

Jan-2007: 30,321,466

Jan-2008: 51,631,267

Jun-2009: 70,181,759

Jan-2010: 100,659,280

Aug-2010: 150,705,600 Mar-2011: 160,214,890

Jan-2012: 206,274,895

Mar-2012: 235,410,803

Sep-2012: 246,314,976

Nov-2012: 287,061,553

Mar-2013: 328,763,995

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Tra

nsacati

on

s p

er

Day

Sabre Web Services Transaction Growth


efficiency Sabre Service Strategy 2.x Vision

• The vision of Sabre’s Service Strategy 2.x initiative (S2) is to provide all of Sabre’s services and data available through a set of APIs in order to:

• Let the parts be parts

• Can be combined in multiple ways to solve business problems


efficiency Sabre Service Strategy 2.x Direction

• To evolve Sabre’s existing strategic services-based architecture into one that:

13

Stresses simplicity Provides consistent data structures

Promotes quicker delivery/faster time to

market

Reduces integration costs

Promotes reusability of existing

services/functionality

Promotes rapid customer adoption

Provides highly-flexible, highly-

customizable, customer-driven

workflows

Continues to scale in the face of

exponential growth

Expands Sabre’s development

customer base

Promotes a sustainable cost structure

Loosely couples components/systems


efficiency

Sabre Service Strategy 2.x Success Criteria

• S2 will be successful when:


All of Sabre’s functional as well as

operational capabilities are presented as

an integrated platform to customers,

third-party developers, and internal users

Customer-specific business logic and

functionality is moved out of the

underlying, content systems and into the

service-enabled Service Foundation

Layer

Both terminal-based as well as newer

graphical based applications have

uniform/consistent access to services

Presentation and formatting logic is

moved out of the content systems and

into the edge Gateway Layer to improve

time to market

Well-defined service interfaces are used

to bridge systems

efficiency

Sabre Service Strategy 2.x Architecture


Internet Booking Engines

Domain Layer

Service Foundation Layer

(Business Processes (BP) / Cross Domain Services (CDS))

Profiles Merchandizing

Domain Services / Controllers

(Service Facades / STL to Native Transformations)

Point of Sale Applications

Mobile Applications

Client Applications Eventing

Logging

Billing

Messaging

Security

Throttling

Registry

Infrastructure

Services

Domain Systems

(Core System Implementations)

Shopping Cart

2013 - 2014

Existing System

Gateway Layer

(Message Routing / REST & Terminal to

STL Transformations)

Terminal Gateway

Services Gateway

Travel Policy

… Sell Air Segments (BP)

Get Air Availability (BP)

Create Trip (BP)

Price Air Segments (BP)

Check-In Air Reservations

PNR Ticketing

Travel Policy

Air Reservations PNR Ticketing

Merchandizing Profiles

SSG SCM

PSS

... Merchandizing (CDS)

Check-In (CDS) PNR (CDS) Data Integration & Distribution (CDS)

Reference Data

Enterprise Data

Legacy Connectivity

Tokenization

2012 Highlights


efficiency

Sabre Web Services 2012 Highlights

17

Enhancement Description Service

EMD issuance

Allows clients to issue

EMDs

AirTicketLLSRQ

Interline ticket

validation

Validates interline

ticketing agreements

when shopping

BargainFinderMaxRQ

BargainFinderPlusLLSRQ

OTA_AirLowFareSearchLLSRQ

Long connections

Allows clients to request

long connection times

while shopping

BargainFinderMaxRQ



Shop by arrival

date/time

Allows clients to shop by

arrival date/time

BargainFinderMaxRQ



Shop by Specific

Fare

Enables clients to shop

for flights by a specific

fare basis code

PromotionalShoppingRQ (NEW)


efficiency

Sabre Web Services 2012 Highlights cont’d

18


Enhanced

guarantee/prepaid

Returns additional

guarantee/prepaid-

related information

OTA_VehAvailRateLLSRQ

OTA_VehResLLSRQ

VehLocationFinderLLSRQ

VehRateRulesLLSRQ

VehResModifyLLSRQ

Unfiltered rate

shopping

Returns all

available rates

while shopping



Eco hotel indicator

Identifies eco-

certified hotel

properties

HotelPropertyDescriptionLLSRQ

HotelRateDescriptionLLSRQ

OTA_HotelAvailLLSRQ

Carbon calculation

Calculates

approximate carbon

burn in air travel,

hotel or car

Carbon_CalculatorRQ (NEW)


2013 Looking Forward


efficiency

Sabre Web Services 2013 Looking Forward

20


Baggage fees

Returns structured

baggage-related

information

OTA_AirPriceLLSRQ

EnhancedAirBookRQ

AutomatedExchangesLLSRQ

Exchange

shopping

Used to find the best

reissue price after

changing an itinerary

on a previously

ticketed PNR

ExchangeShoppingLLSRQ (NEW)

Enhanced seat

maps

Used to return seats map

with prices

EnhancedSeatMapRQ

OB Fees – FOP

matching

Returns only the

matching OB fees for

FOP instead of all

possible fees

EnhancedAirBookRQ

OTA_AirPriceLLSRQ


efficiency

Sabre Web Services 2013 Looking Forward cont’d

21


Special services and

vehicle upgrades

Allows clients to specify

additional special

equipment-related

information/vehicle

upgrades


OTA_VehResLLSRQ


VehRateRulesLLSRQ

VehResModifyLLSRQ

Store rate details

Adds additional hotel

rate-related information

into the hotel

sell/modify responses

HotelResModifyLLSRQ

OTA_HotelResLLSRQ

Air Extras added to PNR Adds air extra-related

information to the

response

TravelItineraryReadRQ

Enhanced Security Enable IP address

validation New Service; Name TBD

Check for number of

sessions in use

Provides capability to

assess sessions in use TBD


efficiency

Sabre Web Services 2013 Looking Forward Projects

Historical Transaction Usage Report Site

Example only


efficiency

Sabre Web Services 2013 Looking Forward Projects

Next Generation Developer Portal

New development sandbox

Test directly within site

Alpha test; limited audience 2013

Event Notification Services

Additional development hooks

Enabling Flight Information topic

Business Process Direct Fulfillment

Phase 1

Orders for customers that use a third-party’s application

Benchmarking Phase 1


efficiency

Sabre Web Services Beyond 2013 Looking Forward Projects

Event Notification Services

Flight Information beta

Global rollout

Big Data and Analytics

Next Generation Orchestration Capability

Business Process Direct Fulfillment Additional Phases

Benchmarking Phase 2


2012 Survey Highlights


efficiency

Sabre Web Services 2012 Survey Highlights

• Survey questions and timing modified for 2012

• 8 of 10 customers are satisfied with Sabre Web Services

• Over half of respondents indicated highly satisfied

• Overall, highly satisfied with communications

• Almost 75% respondents aware of different sources available when help is needed

• Almost 70% respondents indicated Sabre Web Services is comprehensive for their needs

• Areas for focus

Simplicity Efficiency

26

ASKED ANSWERS Confidential. © Sabre Travel Network, 2013.

efficiency

Sabre Web Services 2012 Survey Actions

Actions Taken

• Simplicity

• Continued program to simplify service structures to 2.x standard introduced 2012

• New APIs

• Efficiency

• Test Client for soapUI delivered

• Easy to use, generates XML for you

• Find in Developer Start-Up Kit

• Added more Quick Start Guides

• Associated with 2.x updated services

• Included in listing to download

27

ACTIONS


efficiency

Sabre Web Services Ease of Use and Efficiency

Released Test Client for soapUI - In Developer Start-Up Kit


efficiency Quick Start Guide

Example: AirTicket

29

Sabre Red Apps: See Where We’re Heading Chip Gordon

Marketing Director Sabre Red Apps & Developer Tools


Introduction to Sabre Red Apps


42

We

the world’s

B2B travel industry


The Marketplace Ecosystem


Sabre Red App Centre


LAUNCHED MARCH 2012

200+ DEVELOPER PROPOSALS

100+ RED APPS PUBLISHED

27,000+ DOWNLOADS AND GROWING

70+ COUNTRIES WITH RED APPS

Award Winning Marketplace


Red App Centre

Connects travel buyers and developers

Opens up a whole new world of possibilities

Increases speed to market for innovative apps

Gives travel buyers the tools they need to stay ahead


What Red App Centre Can Do For You

Grow your business

Deliver instant global distribution

Open new sources of revenue

Partner with the leading innovator in travel

Touch 20 million itineraries annually


Harnessing Developer Creativity

USA

Canada

Argentina

Colombia

Brazil

Ecuador

Peru

Spain New Zealand

Australia

Germany

Israel UK Sweden

India

France

Greece

Chile Uruguay

Russia

Ukraine

Nigeria

Egypt


Sabre Red App Technology


Use Sabre Red Runtime Communication Bus to

expose services and events that other apps can

consume and connect to

50

Red App Overview

Consume external

nontraditional GDS

content from outside of

Sabre Red Workspace

Communicate with Sabre

session to read travel content

or information about the PNR

Send commands to Classic

View or react and display a

notification based on agent

workflow


Red App Technologies

Wrap applications built in a variety of

internet or desktop technologies


52

Develo

per

Skil

l S

et

HIGH

LOW

Technology & Developer Matrix

Red App SDK/Sabre Red

Integration Capabilities

HIGH LOW

Scribe

Java

Qik Advanced Web

Sites

Static Web

sites


Design Flexibility

Views or Assistant Tools Panels

Notification Dialogs (Non-modal) Popup Dialogs (Modal)

Editors or Tabs (Full Screen)


Red App Developer Toolkit

STEP BY STEP WIZARDS

DOCUMENTATION SUPPORT

SABRE COMMAND INTEGRATION

DATA PRE-POPULATION

CERT TEST ENVIRONMENT

PRESET TRIGGERED EVENTS

EVOLVE EXISTING APPS TO RED APPS

SIMULATION TEST DATA

Develop Using Eclipse IDE

55

Sabre Red Developer Target Platform is your local development environment to code, test and debug your

Red Apps


Red App Wizards

56

Easily evolve and wrap existing applications into Red Apps • Java • Web Apps • Scribe Apps • Qik Apps

Automate complex developer tasks • Add Red App UI Elements like

Views or Editors to existing projects

• Generate Red App Contact Details

• Red App Bundle Generation


57

Services/APIs that Red App

Certified Providers can

consume for optimizing

development

Key services include: • Agent Profile Service

• Internationalization

• Logger Services

• Configuration Services

• Plugin Resources

• Un-Packing / Extraction

• Plugin Services

• First Run Actions

• And many more…

Red App APIs and Services


Red App Communications

58

Sabre Red Workspace relies on a Communication Bus called SRWRuntime

SRWRuntime is the single gateway between Red Apps and services that the Sabre Red Workspace platform exposes:

• Intercepting Sabre emulator commands for markup

• Communicating with Sabre Web Services

• App to App communication

Synchronous Communications Services

Event Publishing and Listening


Red App Certification Process

Validation • Red App Proposal

• Red App Bundle

• Byte Code Validation

Certification • Declared vs Used Services

Sabre and External

• Visual Integration

• Functional Integration

• CPU/Memory Usage

• Code Vulnerabilities

• PCI Compliance

• PII Information


60

Developer Builds Red

App with SDK

Red App Bundle

Submission to Sabre

Red App Certification

Engineer

Validation on CERT and

PROD Environments

Published in Red App Centre

Getting Your Red App Published


Certified Red App Provider


62

Centralized Developer Resources


Red Apps Driving Ahead

63

• Developer Offline Toolkit (Sandbox)

• Mac Developer Toolkit (SDK) support

• New Platform APIs/Services

• Web App API enhancements

• Eclipse Webkit upgrade

• Developer Staging Environments


Promote & Monitor Red Apps


Red App Promo Pack

65

Twitter

Facebook

Agency eServices Promo Spots

Red App Centre Promotion

Sabre Red Workspace Promotion

Sabre TN QuickNews Blog


http://www.sabretravelnetwork.com/blog

Red App Demo Kit

66

Sales handbook

Guide for how to

show your app

Benefits that

should be

emphasized


Red App Reporting


Lunch and General Session


69

Stay Connected

#TTX13

facebook.com/SabreTravel

twitter.com/SabreTN

agentstream.com

youtube.com/SabreTravelNetwork

sabretravelnetwork.com/blog

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