Welcome

Welcome

Guests

– Moss Bross– New Stone

Don WilliamsBDO LLP

Market Overview

Anna Draper, Callum Butterfield, Simon ThomasBDO LLP

UKGCVA Q4 & 2013 Results

Data Groups

Objectives:•Discuss the data results specific to your group – Retail, Leisure, Agent•Service Members – what data do you want and is there any you can supply?•Forecast the missing data for your sector – so what % of the market do members of the UKGCVA represent?

Agent Leisure RetailerAcorne Plc Buyagift Corporate Argos Business Solutions Ltd National Book Tokens LtdEdenred (Incentives & Motivation) Ltd Days of Your Life Ltd Asda Business Rewards National Garden Gift VouchersGift Voucher Shop HotelVoucherShop B&Q Plc New Look Retailers LtdGrass Roots Red Letter Days Boots Company Plc Next PlcP&MM SpaFinder Europe Debenhams Signet Trading LimitedPark Group Plc (Love2reward) Theatre Tokens Dixons Retail Tesco BankSodexo Motivation Solutions UK Ltd Thomas Cook Halfords TK Maxx UK

Ticketmaster House of Fraser Travel Gift CardJ Sainsbury's PLC WaterstonesMarks & Spencer Wickes Building Services Ltd

Service Members

Self Regulation &The Consumer Rights Bill

Where are we now?

Working with BRC Payments Group

UKGCVA Priority – call for change in

Administration Legislation. Unlikely to happen

Positioning Document sent to BIS

Consumer Rights Bill

New Term in Gift card/voucher

Terms & Conditions

Wording for T&C’s

‘The funds on this gift card/gift voucher are not covered by the Financial Services

Compensation Scheme. In the unlikely event of the issuer of this product becoming insolvent some funds on this card/voucher may not be

available to spend’

Yes No Yet to Respond

10 8 22

Consumer Rights Bill

• Currently going through Parliament

• Aimed at clarifying small print & rogue traders

• Possibility that Gift Cards & Vouchers could be included in the Bill

Consumer Rights Bill

First reading Vince Cable questioned specifically on Farepak, response ‘matter for administration legislation which we hope to review before the end of this parliament’. No specific mention of gift cards

and vouchers.

Committee Sitting (Tuesday) – no specific reference to gift cards or vouchers.

Representatives from BRC.

Potential for MP’s to include specifics on gift cards and vouchers at any point. BIS have requested more information from UKGCVA to be ready to

respond. Could be few hours notice.

Paper to BIS

Paper to BISExpected operating costs:

1% to 15%

Ultimately depends on the health of your balance sheet

Next Steps with BIS:•More information – much simpler!•Direct effect on the industry of any changes•Some members meeting with BIS•Show we can work together to achieve model terms & conditions

Model Terms & Conditions

• Clear

• Consumer Friendly

• Be seen by customer before purchase

• No more than 5 to 7 points we agree on

• Write into UKGCVA Constitution

National Consumer Agency - Ireland

• The Ouch in Voucher!

• Media Campaign across Ireland encouraging Consumer to ‘read the small print’ on gift vouchers

• TV, radio & printed media

• UKGCVA in direct contact with National Consumer Agency Ireland

• PR & figures distributed to NCA Ireland

Christmas Gift Card & Voucher Design

CompetitionHolly Tyzack

RostrumTony RichHalfords

PR Objectives

Main objective:

Increase awareness of gift cards and vouchers as a great gift for children and parents at Christmas, by asking children to design a gift card or voucher regarding ‘What Christmas means to me’.

Commercial objectives:

Give profile to gift cards and vouchers through the competition with an underlying message of encouraging the purchase of gift cards and vouchers for Christmas

Good CSR for UKGCVA – see to be working in the community

Potential CSR for retailers, card manufacturers, voucher printers etc.

• A campaign to make gift cards and vouchers more appealing to children, both when they receive them and when buying for others (specifically mum!);

• A regional and national Christmas Day themed design competition aimed at schools, after school clubs and hospitals;

• The competition will require children (up to the age of 16) to design their own gift cards using the theme of ‘What Christmas means to me’

• The winning design will be announced before Christmas 2013;

• Member involvement to generate positive awareness of the industry.

Campaign summary

The PR tool kit

Results

Press coverage

Social media

Retailers Perspective

• No real commercial drivers as a retailer BUT

• Campaign fitted in with the internal vision to introduce a brand new generation to Halfords. We very much believe in getting a “customer for life” and introducing children to cycling.

• Saw the Xmas campaign as a good stepping stone towards this especially as it tied in with the Free Kids Bike Workshops that we have been running and our Cub Scouts Cycling badge we have introduced

• Ticked the CSR box

• From a management perspective the whole campaign was professionally managed by Rostrum and UKGCVA.

• Offered a great opportunity to develop the Halfords brand and deliver a positive message reference gift cards.

• In light of current negative focus felt this was good for the industry and not just Halfords.

• Minimal costs, minimal management with companies from different sectors of the industry working collaboratively together can only be good.

Your involvement and future campaigns

What’s next?

Questions

Andrew Johnson

Conference 2014

Agenda

Agenda

Agenda

Agenda

Joanne PeakeP&MM

Social Event 2014

2nd Member MeetingWednesday 4th June

ICO

3rd Member Meeting  Thursday 2nd October

ICO

Diary Dates