welcome! thursday, march 26, 2009 · · 2016-07-19welcome! thursday, march 26, 2009 low cost...

Welcome!Thursday, March 26, 2009

Low Cost Solutions for High

Impact Results

sponsored by:

Carol Evans

CEO

Diversity Best Practices

SAVE THE DATE Global Session

April 7, 2009, New York, NY hosted by: Major League Baseball

How Diversity can Enhance the Public Experience of your Brand April 28, 2009, Cincinnati, OH

hosted by: Macy’s, Inc.

CEO RoundtableApril 28, 2009, Cincinnati, OH

hosted by: P&G

TODAY’S PRESENTERS

Kay Iwata

CEO - K. Iwata Associates, Inc.

Marilyn Nagel

Director, Global Inclusion and Diversity

with

Brian Schipper

Senior Vice President, Human Resources - Cisco Systems, Inc.

Deepika Bajaj

Founder and President - Invincibelle, Inc.

Mark Welch

Senior Vice President and Global Diversity Director - Northern Trust

Kay Iwata

CEO

K. Iwata Associates, Inc.

Kay Iwata


6

Coming through the downturn in better shape than when it went

in!!!

7

� In the midst of the current economic situation where are the opportunities for D&I?

� Can you use the current situation to leverage D&I in terms of:◦ Fostering authenticity, teamwork, engagement and innovation with employees?

◦ Values based budgeting and staffing decisions?

◦ Behaviors characteristic of a D&I culture?

8

� “Stewards of the human spirit”

� Focus on the local interface

The Enthusiastic Employee by Sirota

� Employee morale is a function of:◦ The way an organization is led and how leadership is translated into daily management practices

10

� What’s important: Touch points for motivation

◦ Equity

◦ Achievement

◦ Camaraderie

� Equity: Basic conditions of fair treatment

◦ Safe work environment

◦ Reasonable degree of job security

◦ Being treated respectfully

◦ Most influential of the three

11

� Achievement◦ Pride in their work (impacted by amount and quality of feedback received)

◦ Challenge of the job

◦ Use of talents

◦ Chance to grow and develop

◦ Recognition

◦ Pride in organization

◦ Ethical organization (trust)

12

� Camaraderie◦ Warm, interesting and cooperative working relationships

◦ Effected by friendliness, competence and cooperativeness of co-workers

◦ High performance teamwork inspires

◦ High frustration when poor performance and lack of cooperation is not addressed

13

� Be values based, narrow your focus, establish priorities ◦ Work from real requirements versus preferences, convenience or tradition to establish priorities

� Refrain from across the board cuts

� Consider other alternatives to layoff

� Partner with employees for ideas

� Over communicate

14

Keeping an Eye on the Prize

15

� Don’t lose sight of long term goals even in a very tactical environment.

� Exhaust all possibilities before laying off

� If laying off:◦ Ask for volunteers

◦ If volunteers exhausted, act generously and decently

◦ Communicate honestly, thoroughly and continuously throughout the process

16

POWER Behaviors

� Proactive Advocate of Diversity & Inclusion

� Optimum People Developer

� Willing Innovator

� Exemplary Values based Decision Maker

� Results through People Achiever

� The Power of Diversity: 5 Essential Competencies for Leading a Diverse Workforce by Kay Iwata

Kay Iwata


18

Marilyn Nagel

Director, Global Inclusion and Diversity

with

Brian SchipperSenior Vice President, Human Resources

Cisco Systems, Inc.

Deepika Bajaj

Founder and President

Invincibelle, Inc.

CONVERSATIONSCONVERSATIONS

Social MediaSocial Media

An Introduction to Social Media By

Deepika BajajFounder, Invincibelle, LLC

““No profession stands to influence social media No profession stands to influence social media

more than more than public relationspublic relations..””

Paul GillinPaul Gillin, The New Influencers, A Marketers Guide to the New , The New Influencers, A Marketers Guide to the New

Social MediaSocial Media

INTRODUCTIONINTRODUCTION

oo Social media Social media defineddefined 5:005:00

oo 10 keys10 keys to social media to social media successsuccess 15:0015:00

oo Social media Social media mythsmyths 5:005:00

oo 3 take away 3 take away messagesmessages 2:002:00

oo Inspiration, Credits & ReferencesInspiration, Credits & References 0:000:00

INTRODUCTIONINTRODUCTION

Social media is a Social media is a

conversation online.conversation online.

Look Look whowho’’s talkings talking::

oo your your customerscustomers

oo your your employeesemployees

oo your your investorsinvestors

oo your your criticscritics

oo your your fansfans

oo your your competitioncompetition.... ....

oo anyone who has anyone who has internetinternet

access and an access and an opinionopinion..

SOCIAL MEDIA DEFINEDSOCIAL MEDIA DEFINED

The conversation is The conversation is notnot::

oo controlledcontrolled

oo organizedorganized

oo ““on messageon message””

The conversation The conversation isis::

oo organicorganic

oo complexcomplex

oo speaks in a speaks in a human voicehuman voice

Social media is Social media is not a not a

strategystrategy or a or a tactictactic ––

itit’’s simply a s simply a channelchannel..


oo Social NetworksSocial Networks

oo News & BookmarkingNews & Bookmarking

oo BlogsBlogs

oo MicrobloggingMicroblogging

oo Video SharingVideo Sharing

oo Photo SharingPhoto Sharing

oo Message boardsMessage boards

oo WikisWikis

oo Virtual RealityVirtual Reality

oo Social GamingSocial Gaming

oo Related:Related:

oo PodcastsPodcasts

oo Real Simple Syndication (RSS)Real Simple Syndication (RSS)

oo Social Media Press ReleaseSocial Media Press Release


The The power power to to define define and and control control a a brand brand

isis shifting shifting from from corporationscorporations and and institutionsinstitutions

to to individualsindividuals and and communitiescommunities..


It is about putting the It is about putting the ““publicpublic”” back in back in Public Relations Public Relations

and realizing that and realizing that focusing on important markets and focusing on important markets and

influencers will have a far greater impact influencers will have a far greater impact than trying than trying

to reach the masses with any one message or tool.to reach the masses with any one message or tool.

Brian Solis, Brian Solis, The Social Media ManifestoThe Social Media Manifesto


oo 9191% say consumer reviews are the % say consumer reviews are the #1 aid to buying #1 aid to buying

decisionsdecisions -- JC Williams GroupJC Williams Group

oo 8787% % trust a friendtrust a friend’’s recommendation s recommendation over criticover critic’’s s

review review -- Marketing SherpaMarketing Sherpa

oo 33 times more likely to times more likely to trust peer opinions over trust peer opinions over

advertising for purchasing decisionsadvertising for purchasing decisions -- Jupiter Research Jupiter Research

oo 11 wordword--ofof--mouth conversation has mouth conversation has impact of impact of

200 TV ads200 TV ads -- BuzzAgentBuzzAgent

* * Slide courtesy of Digital Influence GroupSlide courtesy of Digital Influence Group


Social media sites are the fastestSocial media sites are the fastest--growing category on the growing category on the

web, doubling their traffic over the last year. web, doubling their traffic over the last year.

oo 7373% of active online users have % of active online users have read a blogread a blog

oo 4545% have started % have started their own blogtheir own blog

oo 3939% subscribe to an % subscribe to an RSS feedRSS feed

oo 5757% have joined a % have joined a social networksocial network

oo 5555% have uploaded % have uploaded photosphotos

oo 8383% have watched % have watched video clipsvideo clips

Universal McCannUniversal McCann’’s Comparative Study on Social Media Trends, s Comparative Study on Social Media Trends,

April 2008. 17,000 respondents from 29 countries, *using interneApril 2008. 17,000 respondents from 29 countries, *using internet t

at least every other dayat least every other day


Social media can help you in all stages of your PR Social media can help you in all stages of your PR

campaign: campaign:

oo researchresearch

oo strategic planningstrategic planning

oo implementationimplementation

oo evaluationevaluation


oo Learn Learn what people are saying what people are saying about youabout you

oo CreateCreate buzz buzz for events & campaignsfor events & campaigns

oo Increase Increase brand exposurebrand exposure

oo Identify and recruit influencers to Identify and recruit influencers to spread your messagespread your message

oo Find Find new opportunities new opportunities and and customerscustomers

oo SupportSupport your products and servicesyour products and services

oo Improve your Improve your search engine visibilitysearch engine visibility

oo Gain Gain competitive intelligencecompetitive intelligence

oo Get your Get your message out fastmessage out fast

oo Retain clients by establishing a Retain clients by establishing a personal relationshippersonal relationship

oo Be an Be an industry leader industry leader –– not a followernot a follower


ReachReach

oo Website visits / viewsWebsite visits / views

oo volume of volume of

reviews/commentsreviews/comments

oo Incoming linksIncoming links

Action & InsightAction & Insight

oo Sales inquiriesSales inquiries

oo New businessNew business

oo Customer Satisfaction / Customer Satisfaction /

loyaltyloyalty

oo Marketing efficiencyMarketing efficiency

Engagement & InfluenceEngagement & Influence

oo Sentiment of Sentiment of

reviews/commentsreviews/comments

oo Brand affinityBrand affinity

oo Commenter Commenter

authority/influenceauthority/influence

oo Time spentTime spent

oo Favourites / Friends / FansFavourites / Friends / Fans

oo Viral forwardsViral forwards

oo Number of downloadsNumber of downloads


Source: The Digital Influence Group, Measuring the Influence of Social Media

10 KEYS10 KEYSTO TO SOCIAL MEDIA SOCIAL MEDIA

SUCCESSSUCCESS

KEYS TO SUCCESSKEYS TO SUCCESS

oo Experiment Experiment personallypersonally

before professionallybefore professionally

oo Try a Try a varietyvariety of social of social

media toolsmedia tools

oo Be Be yourselfyourself, make some , make some

friendsfriends, and , and shareshare


oo Spend time upfront Spend time upfront

planningplanning how you will how you will

use social mediause social media

oo Think Think POSTPOST::

oo PPeopleeople

oo OObjectivesbjectives

oo SStrategytrategy

oo TTechnologyechnology


oo Find where your Find where your

audienceaudience is participating is participating

and indentify the and indentify the

influencersinfluencers

oo Read industry blogs Read industry blogs (including comments)(including comments)

oo Google your company Google your company

name & your competitionname & your competition

oo Find tools Find tools that can help that can help

you listenyou listen


oo Avoid Avoid pufferypuffery

(people will ignore it)(people will ignore it)

oo Avoid Avoid evasionevasion and and lyinglying

(people (people wonwon’’t t ignore it)ignore it)

oo Companies have watched Companies have watched

their their biggest screwbiggest screw--up's up's

rise to the top 10 of a rise to the top 10 of a

Google searchGoogle search

oo Admit your mistakes Admit your mistakes

right awayright away


oo DonDon’’t be afraid t be afraid to share. to share.

Corporations, like people, Corporations, like people,

need to share information need to share information

to get the value out of to get the value out of

social media social media

oo Make your content easy Make your content easy

to shareto share

oo Incorporate Incorporate tools that tools that

promote sharing:promote sharing:

oo Share This, Share This, RSS feeds, RSS feeds,

EmailEmail a frienda friend


oo Don't Don't shoutshout. Don't . Don't

broadcastbroadcast. Don. Don’’t t bragbrag. .

oo Speak like yourself Speak like yourself –– not not

a corporate marketing a corporate marketing

shill or press secretaryshill or press secretary

oo Personify your brand Personify your brand ––

give people something give people something

they can relate to.they can relate to.


CASE STUDYCASE STUDY

oo Think like a Think like a contributorcontributor, ,

not a marketernot a marketer

oo Consider what is Consider what is relevant relevant

to the communityto the community before before

contributingcontributing

oo DonDon’’t promote t promote your your

product on every postproduct on every post

oo Win friends by Win friends by promoting promoting

other peopleother people’’s content s content if if

it interests youit interests you


oo DonDon’’t try to delete t try to delete or or

remove criticism (it will remove criticism (it will

just make it worse)just make it worse)

oo ListenListen to your detractorsto your detractors

oo AdmitAdmit your shortcomingsyour shortcomings

oo Work openly Work openly towards an towards an

explanationexplanation and and

legitimate legitimate solutionsolution


oo DonDon’’t wait until you t wait until you

have a campaign have a campaign to to

launch launch -- start planning start planning

and listening nowand listening now

oo Build relationships Build relationships so so

theythey’’re ready when you re ready when you

need themneed them


oo You You need buy in from need buy in from

everyone everyone in the in the

organizationorganization

oo Convince your CEO Convince your CEO that that

social media is relevant to social media is relevant to

your organizationyour organization

oo Get your communications Get your communications

team together, discuss team together, discuss

the options, then divide the options, then divide

and conquerand conquer


SOCIAL MEDIA SOCIAL MEDIA

MYTHSMYTHS

THE MYTHSTHE MYTHS

““Social media is Social media is just a fad just a fad –– it will go away.it will go away.””

THE MYTHSTHE MYTHS

““Social media is Social media is

inexpensiveinexpensive..””

THE MYTHSTHE MYTHS

““If we put our content online If we put our content online

wewe’’re just re just giving our giving our

expertise away expertise away for free!for free!””

THE MYTHSTHE MYTHS

““Social media might work for Social media might work for

certain industries and business models certain industries and business models

but it wonbut it won’’t work for ust work for us..””

THE MYTHSTHE MYTHS

““Tell the programmers to set up that Tell the programmers to set up that

social media thingsocial media thing…….and get them to .and get them to

make it viral make it viral while theywhile they’’re at it!re at it!””

THE MYTHSTHE MYTHS

““YouTube is that site for funny YouTube is that site for funny

cat videos cat videos –– youyou’’ll ll cheapen cheapen

our brand our brand by putting by putting

our video on there!our video on there!””

THE MYTHSTHE MYTHS

““II’’ve started a Facebook page so Ive started a Facebook page so I’’ve ve

got social media coveredgot social media covered!!””

THE MYTHSTHE MYTHS

““If we just delete all negative comments If we just delete all negative comments

no one will see themno one will see them..””

THE MYTHSTHE MYTHS

““No seriously, No seriously, I donI don’’t think t think

anyone will noticeanyone will notice if we if we

delete those negative comments.delete those negative comments.””

THE MYTHSTHE MYTHS

““If we build it If we build it they will comethey will come..””

THE MYTHSTHE MYTHS

““Social media is for Social media is for kidskids..””

THE MYTHSTHE MYTHS

““We We cancan’’t measure t measure social media results.social media results.””

THE MYTHSTHE MYTHS

““We have to figure this all out We have to figure this all out beforebeforewe start using social media.we start using social media.””

THE MYTHSTHE MYTHS

““Social Media is Social Media is hardhard..””

THE MYTHSTHE MYTHS

““Social Media is Social Media is easyeasy..””

THE MYTHSTHE MYTHS

3 TAKE AWAY3 TAKE AWAY

MESSAGESMESSAGES

5 TAKE AWAY MESSAGES5 TAKE AWAY MESSAGES

1.1. PeerPeer--toto--peer peer

discussions are discussions are more more

influentialinfluential than the than the

mass mediamass media

2.2. Participate Participate by enabling by enabling

and feeding the and feeding the

conversationconversation

(follow the 10 keys to (follow the 10 keys to

success)success)

3.3. Be Be transparenttransparent & &

honesthonest

3 TAKE AWAY MESSAGES3 TAKE AWAY MESSAGES

USEFUL RESOURCESUSEFUL RESOURCESINSPIRATION & CREDITSINSPIRATION & CREDITS

Q & AQ & A

oo PR 2.0 PR 2.0

BrianSolis.comBrianSolis.com

oo Social Media Today Social Media Today

socialmediatoday.comsocialmediatoday.com

oo Social Media Trader Social Media Trader

socialmediatrader.comsocialmediatrader.com

oo Web Strategy by Jeremiah Web Strategy by Jeremiah

webweb--strategist.com/blogstrategist.com/blog

oo Online Marketing Blog Online Marketing Blog

toprankblog.comtoprankblog.com

oo Groundswell Blog Groundswell Blog blogs.forrester.com/groundswelblogs.forrester.com/groundswelll

oo Chris Brogan Chris Brogan

chrisbrogan.comchrisbrogan.com

oo MicropersuasionMicropersuasion

micropersuasion.commicropersuasion.com

oo Six Pixels of Separation Six Pixels of Separation

twistimage.com/blogtwistimage.com/blog

oo PR Squared PR Squared

prpr--squared.comsquared.com

USEFUL RESOURCESUSEFUL RESOURCES

oo Social media Is....Social media Is....

slideshare.net/leewhite/socialslideshare.net/leewhite/social

--mediamedia--is is

oo What the F**K is social What the F**K is social

mediamedia

slideshare.net/mzkagan/whatslideshare.net/mzkagan/what

--thethe--fkfk--socialsocial--media media

oo The Social Media ManifestoThe Social Media Manifesto

briansolis.com/2007/06/futurebriansolis.com/2007/06/future

--ofof--communicationscommunications--

manifestomanifesto--for.html for.html

oo Groundswell BlogGroundswell Blog

blogs.forrester.com/groundswblogs.forrester.com/groundsw

ell/2007/12/theell/2007/12/the--postpost--

method.htmlmethod.html

oo Shannon Paul's BlogShannon Paul's Blog

veryofficialblog.comveryofficialblog.com

oo Measuring the influence of Measuring the influence of

social mediasocial media

slideshare.net/DigitalInfluencslideshare.net/DigitalInfluenc

e/businesse/business--impactimpact--ofof--socialsocial--

media media

INSPIRATION & CREDITSINSPIRATION & CREDITS

Mark Welch

Senior Vice President & Global

Diversity Director

Northern Trust


Impact Results

sponsored by:

Talent Solutions Think Tank Session

1. The Business Case for Diversity2. Metrics3. Talent Management 4. Communication 5. Leveraging Limited Resources


Impact Results

sponsored by:

welcome! thursday, march 26, 2009 · · 2016-07-19welcome! thursday, march 26, 2009 low cost...

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