welcome to · 2017-11-18 · sonoma is a world unto itself. its defining landscape combines scenic...

MEDIA KIT 2016

Welcome To

Sonoma is a world unto itself. Its defining landscape combines scenic beauty and agricultural abundance. It is urban sophistication in an idyllic, rural setting. It is a destination, a haven, a state of mind, and a way of life.

Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle. The magazine explores the food and wine culture that drives the region; the homes, outdoors, cuisine, personalities, cultural attractions, and style of the region with a fresh, informed voice, a curatorial point of view, and gorgeous visuals.

Sonoma magazine does more than simply reflect Sonoma’s identity and the culturally rich, sophisticated community it is. The insider’s voice of the magazine contributes to, informs,

and unites the region in a manner befitting Sonoma. It showcases high-quality photography, intelligent feature writing and valuable service articles, while alsoproviding in-depth reporting on locally relevant issues and short bits on fun stuff.

Promoting the area to its most active, devoted residents, weekenders, and visitors, Sonoma magazine is essential for people who live in Sonoma and for those who wish they did, appealing to the hearts and minds of loyal subscribers and newsstand browsers who want to take this amazing place home with them.

The Heart of Wine Country

Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle:

» wine & spirits » food & dining » home » personality profiles » cultural attractions » style » important issues

Michael Zivyak, President

Michael Zivyak, President, Magazine DivisionSonoma Media Investments, LLC427 Mendocino AvenueSanta Rosa, CA 95401P: [email protected]

IN EVERY ISSUE

gateway: Short, quick, hot hits • taste: Food and drink, our chefs, our winemakers

the mix: Shopping, hiking, personalities, hidden gems • place: At home indoors & out

play: Things to go do • the finish: Meet someone cool

Studio Castillero

IN THIS SECTIONshelter 72

Partying in Style Private events designed around luxurious pop-up tents fulfill clients’ every wish — and then some.

shopping 79

profile 85

JULY/AUG 2015 sonomamag.com 71

Conner Jay

SEPT/OCT 2015 sonomamag.com 29

IN THIS SECTIONdrought 30

syrups 33

service 34

Park It Here Ernie’s Tin Bar offers a shuttle service to locals so they don’t have to drive themselves home.

yoga 36

festival 39

beer 40

vineman 42

magazine 44

question 46

likewine 48

numbers 51

John Burgess

JULY/AUG 2015 sonomamag.com 51JULY/AUG 2015 sonomamag.com 51

IN THIS SECTIONmarkets 53

Hot StuffMexican markets offer a whole world of tantalizing flavors for people to discover.

grilling 63

Mike Benziger

ON JUNE 8, Mike Benziger stunned the wine world by announcing the sale of Benziger Family Winery, including the

family’s 85-acre Glen Ellen estate, to The Wine Group. It seemed an unlikely pairing of the Benzigers, who pioneered Sonoma green farming practices for their high-end wines, and one of the worlds’ largest producers of low-priced wines, Franzia and Alamaden among them. Purchase price of the 139,000-case-per year Benziger winery and its sister Imagery winery was estimated to be in the neighborhood of $100 million.

This was the second jaw-dropping deal for the Benzigers, who sold their hugely successful, low-priced Glen Ellen brand to Heublein in 1993 for an estimated $80 million. The Wine Group later bought that brand, too.

It was Mike who came to California first, from the family’s New York home, to buy a ranch on Sonoma Mountain. The clan followed him, and after the sale of Glen Ellen, Mike led the effort to start anew with Benziger Family Winery, focused on wines made from biodynamically grown grapes.

AGE: 63

FAMILY: Wife Mary; children Erinn, Buck and Grant; siblings Bob, Joe, Jerry, Patsy and Kathy

WHY SELL? I was facing some health issues during the last couple of years, so I went to my partners and said I wanted to find a way to get out, because my future was a little unclear. After we decided to search for another partner or some strategic capital, I had a couple other brothers and sisters say they felt it was time for them to move on as well.

WORKING WITH A LARGE FAMILY: We’re good at fighting, meaning we get it out and get on with it. I think that’s been the secret to our success.

SLOWING DOWN: We had a good run for 35 years, but at this point in my life it’s better to just quiet down a little and see what kind of opportunities come forward. Working with my wife and kids on their projects is front and center for me.

WHAT HE’LL MISS MOST: Working with family and friends. I’ll also miss learning something new every day, working with natural systems on our property.

LOOKING AHEAD: When I lived in New York City, I never dreamed of the life I’ve had, so I’m a very blessed guy. Now I have an opportunity to have a third chapter. It doesn’t get any better than that.

by TINA CAPUTO photography by CHRIS HARDY

sonomamag.com SEPT/OCT 2015192

the finish

Alvin Jornada

IN THIS SECTIONbounty 160

events 164

Season Opener Acclaimed Chinese pianist Lang Lang opens the Green Music Center’s 2015-16 season, just one of many events on our calendar.

fare 169

eats 172

tasting rooms 176

party pix 183

SEPT/OCT 2015 sonomamag.com 159SEPT/OCT 2015 sonomamag.com Chris Hardy

IN THIS SECTIONmakeover 138

Family HavenFormer racing stable reimagined as part custom home, part Wine Country venue.

style 149

SEPT/OCT 2015 sonomamag.com 137

Michael Zivyak, President, Magazine DivisionSonoma Media Investments, LLC427 Mendocino AvenueSanta Rosa, CA 95401P: [email protected]

*2015 CVC Reader Study**Source: Scarborough r1, 2014Marin, Napa, Sonoma Counties HHI $100k +

Demographic Overview

GENDER: Male 39%Female 61%

MEDIAN AGE 51.8 years MARITAL STATUS: Married 74%Single 26% EDUCATION: Graduated College + 74% Masters+ Degree 25% AVERAGE HH INCOME $233,996

MEDIAN MARKET VALUE OF OWNED HOME $770,360**

Targeting active, devoted residents, weekenders and visitors from around the world

AFFLUENT, EDUCATED, ACTIVE

87

Hidden Sonoma

87

It may be a hole-in-the-wall eatery

down a remote country lane. A

delightful surprise tucked into a routine

destination. The best little (fill in the

blank) nobody else seems to know about.

Or a great place to visit, right there in

plain sight, yet never before noticed.

These hidden things give Sonoma its

texture, its substance, its je ne sais quoi.

They’re what you find if you stay awhile,

allow yourself to sink below the surface.

And they’re yours for the seeking.2

87Things to doPlaces to goStuff to see

Drinks to enjoyFoods to find

Hidden Sonoma

sonomamag.com JULY/AUG 201590

Beth Schlanker

JULY/AUG 2015 sonomamag.com 91

sonomamag.com MAR/APR 2015

UP AGAINST

94 MAR/APR 2015 sonomamag.com Corey Rich

In January, Santa Rosa native Kevin Jorgeson and partner Tommy Caldwell climbed onto the rim of El Capitan and into history. Hand over hand against the granite, their lives changed forever.

THE WALL95

WELCOME TO

sonomamag.com MAY/JUNE 201598

COUNTRY

photos by Beth Schlanker

MAY/JUNE 2015 sonomamag.com 99

» 25,000 Circulation (100,000 readers)

» 6 Issues Per Year

» Paid Subscribers ($14.99 Per Year for 6 Issues)

» Paid Newsstand ($4.95)• #2 Magazine on newstands in Sonoma County behind “People”

• Safeway Dedicated Pockets at Check-Out

• Whole Foods in Sonoma, Napa, Marin and San Francisco

• Barnes & Noble

» Upscale In-Room Hotel Distribution in Sonoma, Napa, Marin, San Francisco

» Airport Distribution at SFO

» Direct mail list of high HHI households in Sonoma County

» Select Retailers

» Partnership with InVino

» Events/Wineries/Visitor Centers

» Third party Audit by Circulation Verification Council (CVC)

Covering the Greater Sonoma regionDistribution

Sonoma County

Marin County

San Francisco County

Napa County

AUDIT PENDING

Harvest SeasonHarvest Season

Sept/Oct 2015 $4.95

sonomamag.com


Walter Schug Has Seen it AllA winemaker’s worldly smarts p.100

Sonoma Developmental CenterLooming closure leaves lives in limbo p.108

Haunted WineriesWho has the spirit? p.95

From perfect heirloom tomatoes to the grapes that keep Sonoma humming, the land’s rich bounty is ours to enjoy.

annual

Tomato

Festival

p. 160

Sonoma Magazine available for sale at these select retail locations:

In-room at these fine hotels, resorts and inns:

Santa RosaCourtyard MarriottFlamingo Conference Resort and SpaFountaingrove InnHoliday Inn ExpressHotel Healdsburg Hotel La RoseHyatt Vineyard CreekSheraton Sonoma CountyVintners InnRohnert ParkDoubleTree by HiltonHealdsburgBest Western Dry Creek InnH2 HotelHealdsburg Inn Holiday Inn Express Hotel HealdsburgMarinAqua Hotel NapaBlackbird InnMilliken Creek Inn and SpaPetalumaBest Western Petaluma Inn Americas Best Value Inn and Suites Petaluma

YountvilleMaison FleurieLavenderSonoma ValleyGaige HouseEl Dorado HotelEl PuebloFairmont Sonoma Mission InnInn at SonomaKenwood Inn and SpaMacArthur Place Hotel & SpaSonoma Creek InnSonoma Valley InnThe Lodge at SonomaSan FranciscoCartwright Hotel Hotel Abri Hotel Triton JW Marriott San FranciscoParc 55 Hotel Sir Francis Drake Hotel The Fairmont San FranciscoThe Prescott Hotel The Ritz-Carlton Villa Florence Hotel YosemiteAhwahnee Hotel

AlamedaDe Lauer’s News StandSafewayAlamoSafeway AngwinCollege MarketArcadiaArcadia NewsstandAuburnBel Air MarketBellevue, WABarnes & NobleBeniciaRaleys Supermarket BerkeleyPegasus BooksBooks Inc. Beaverton, ORBarnes & NobleCalistogaCal Mart Copperfield’s BooksCampbellFrys ElectronicsCarmelSafeway StoreChicoSafeway StoreClearlakeSafeway StoreCloverdaleCVS PharmacyClovisVons MarketConcordFrys ElectronicsCorte MaderaBarnes & Noble Paradise Foods/ Nugget MarketsSafewayCotatiOliver’s MarketCupertinoSafewayDanvilleDraeger’s MarketEmeryvilleBarnes & NobleFairfieldBarnes & NobleRaley’s SupermarketSafewayFairfieldRaleys SupermarketFairfieldSafewayFolsomRaley’s SupermarketFort Bragg Harvest MarketSafewayFremontFrys ElectronicsFresnoVons Market Glen Ellen Benziger Family WineryGlen Ellen Village Market

GreenbraeMollie Stone’sGualalaSurf SupermarketGuernevilleSafeway StoreHealdsburgBig John’s MarketHealdsburg Visitor’s BureauJimtown StoreCVS PharmacySafewayCopperfield’s BooksHollywoodCenterfold NewsstandIncline VillageRaley’s SupermarketIrvineBarnes & NobleJuneau, AKJuneau DrugLakeportSafeway StoreLas VegasBarnes & NobleLoomisRaley’s SupermarketLos AltosDraeger’s MarketLos AngelesCircus of BooksKosher NewsMendocinoHarvest at Mendosa’sMenlo ParkDraeger’s SupermarketMiddletownHardester’s MarketMill ValleyDepot Bookstore & CafeMill Valley MarketSafewayWhole FoodsModestoSafeway StoreMountain ViewNob Hill FoodsNapaCopperfield’s Books CVS Pharmacy Raley’s Supermarket SafewayVallerga’s MarketWhole FoodsNewport BeachBarnes & Noble NovatoCostcoParadise FoodsPharmacaSafewayWhole FoodsOaklandDe Lauer’s NewstandFarley’s EastPalm SpringsBristol FarmsPalo AltoFrys Electronics

PasadenaVroman’s BookstorePetalumaCopperfield’s BooksCVS PharmacyPetaluma MarketPetaluma Visitor’s CenterRaley’s Supermarket SproutsWhole FoodsRancho MirageCVS PharmacyReddingRaley’s SupermarketRenoRaley’s SupermarketRohnert ParkCostcoCVS PharmacyRaley’s SupermarketSafewayRosevilleFrys ElectronicsSafeway StoreSacramento Barnes & NobleBel Air MarketFrys ElectronicsSaint HelenaSafeway Store Sunshine FoodsVasconi’s PharmacySan AnselmoSafewayUnited MarketsSan FranciscoBooks Inc.Cal-Mart SupermarketFalletti FoodsFarley’sFog City NewsJuicy News SF Mollie Stone’sPharmacaSafewaySFO-News & GiftsSFO-Aviator BooksSFO-BayreaderSmoke SignalsWhole FoodsSan JoseFrys ElecronicsSan Mateo Barnes & NobleDraeger’s MarketSan RafaelMarinwood MarketSafewayWhole FoodsSanta RosaBarnes & NobleCopperfield’s BooksCostcoCVS Pharmacy DeLoach WineryGracianna WineryLazzini’s MarketLedson WineryMolsberry’s MarketOliver’s MarketPacific MarketParadise Ridge WineryRaley’s Supermarket

Ray’s Food CenterSafewaySonoma County Visitor’s BureauSt. Francis WineryWhole FoodsScottsdale Barnes & NobleSeattleBarnes & NobleSebastopolCopperfield’s BooksCVS PharmacyPacific MarketSafewayWhole FoodsSonomaBenzinger WineryBroadway MarketChateau SonomaCVS PharmacyEl Dorado HotelEl PuebloInvinoPharmaca RamekinsReaders’ BooksSafewaySonoma MarketSonoma Valley Visitors BureauSonoma Valley Chamber of Commerce Whole FoodsWilliams-SonomaSouth PasadenaBristol FarmsStocktonPodesto’s MarketSunnyvale Murphy’s Smoke ShopThousand OaksBristol Farms TracyRaley’s SupermarketUkiahSafeway StoreVacavilleCostcoPaul’s Food FairVallejoCostcoRaley’s SupermarketVashon, WAVashon ThriftwayWalnut CreekBarnes & NobleTarget StoreWenatchee, WAHastingsWest HollywoodCircus Of BooksWestlake VillageBristol FarmsWindsorCVS PharmacyRaley’s Supermarket YountvilleRanch Market TooNew retailers and locations

beginning with Nov/Dec 2015 Issue

They have upscale Lifestyles

By the Numbers

*2015 CVC Reader Survey. Products or Services they plan to purchase during the next 12 months

**Scarborough r1, 2014: 3 County HHI $100k +

DO THEY TRAVEL TO SHOP?

FAVORITE DEPARTMENT STORES

52%Macy’s**

37%Nordstrom**

4%Bloomingdale’s**

5%Neiman Marcus**

2%Saks Fifth Avenue**

11%Embarcadero Center**

19%Town Center at Corte Madera**

21%Westfield San Francisco Centre**

23%Downtown San Francisco**

10%Union Square**

24%The Village at Corte Madera**

Dining/ Entertainment*96%43%

Automotive*

Lawn & Garden Supplies*

61%

Florist/Gift Shops*

42%

Legal Gambling Entertainment*

31%

Financial Planner Services*

36%

Women’s Apparel*

75%

Education/Classes*30%

PLAN TO PURCHASE DURING THE NEXT 12 MONTHS

Jewelry*

27%

Lawn Services*(Maintenance/Landscaping)

47%

61%Men’s Apparel*

Home Furnishings*

59%

Home Improvement/Supplies*

57%

69% Vacation/Travel*

78%Keep Sonoma Magazine around

one month plus*

12%Dance or Ballet performance**

16%Symphony or Opera**

33%Live Theater**

33%Art Museum** 61%

Professional Sports Event **

21%Live Concerts**

WINE (AND BEER) COUNTRYDrank in past 7 days

38%Wine**

25%Beer**

21%Spirits**

25%Attended Wine Festival in the past 12 months**

THEY STAY ACTIVE

15%Golf**

26%Boating**

19%Yoga-Pilates**

63%Gardening**

ENJOYS A CULTURED LIFEAttended in the past 12 months

FOOD & DINING

57%Buys organic food on a regular basis**

41%Dined at up-scale restaurant in past 30 days**

54%Buys locally grown food on a regular basis**

38%Shopped at Whole Foods Market this past week**

DAY TRIPPIN’

53%Marin County**

58%Sonoma County Wine Country**

44%Calistoga/Napa Valley**

14%Mendocino/North Coast**

40%Volunteering in Community**

34%Cycling**

42%Jogging/Running**

83%San Francisco**

38%Hiking/Backpacking**

69%Frequently purchase products or services

from ads seen in Sonma Magazine*

» 15,000 Distribution (60,000 Readers)

» Special Annual Publication

» Paid Sonoma Magazine Subscribers

» Direct Mail List of high HHI households in Sonoma

» Paid Newsstand• Safeway Dedicated Pockets at Check-Out


• Barnes & Noble


» Select Retailers

» Events/Wineries/Visitor Centers

AnnualDistribution

Editorial FocusSonoma is not just a place, it’s a way of living.

Sonoma Home+Garden aims to inspire the sort of people who think of their homes not just as places to go when the workday is done, but also as reflections of the warm, inviting and unique style of Sonoma.

Sonoma Home+Garden is a celebration of quality, craftsmanship, authenticity and family—a trusted resource that respects the past, lives in the present and embraces the future. Each issue’s beautifully designed, lush pages uncover the tastemakers, places, and things that inspire—transforming that inspiration into action for everyone.

Sonoma Home+Garden, The Heart of Your Home

sonomamag.com

ANNUAL ISSUE, 2015 $4.95

home+garden

Locally sourced and attuned to nature, a modern masterpiece is built to endure

FOUR-SEASON GARDEN

EXPERT ADVICE: WALL COLORTHINK BIG IN SMALL SPACES

VIVACIOUS VINTNERS AT HOME

Sonoma Home+Garden

The home’s movable glass walls, as here in the living room, make for true indoor-outdoor living. (opposite) Bob Shokes’ office at the north end of the house.

64 sonomamag.com

daylight hours,” Zimmerman continued. That prompted the 100-foot primary shed roof, whose beams extend seamlessly beyond the interior foot-print of the house, providing shade and ever-moving shadows. It also drove the placement of the living spaces and master bedroom. “Bob and Ellen are morning people,” Zimmerman said, “so we posi-tioned those rooms for east light.”

The house exterior is 55 percent glass, which pro-vided a challenge for energy savings. The solution was glazed Fleetwood windows and sliders, solar-driven hydronic radiant heat beneath the flooring and the orientation of the house to the summer and winter solar exposure.

The couple also wanted an indoor-outdoor liv-ing space, all on one level — a tenet of Cliff May’s “rancher” design. They achieved this throughout the main structure with four sections of 11½-foot-tall sliders, providing 12-foot-wide openings onto the home’s master deck and carport. The living, dining and master bedroom all have such movable glass walls, with the master incorporating two adjacent sections which open to the pool that forms the outer edge of the central deck. “It’s like sleeping outdoors,” Ellen enthused. The infinity pool is the focal point for the couple’s entertaining, and Bob jokes about its “Margarita bench” along one side looking out to the view. Its real charm comes in the summer, though, when the couple can go to sleep to the sound of its cascading waterfall.

Most of the furnishings in the home are from Roche Bobois and Ligne Roset: sleek, elegant and colorful. The seating areas tend toward the intimate: Two buttercream orbs across from the front door cre-ate Ellen’s favorite place to curl up and have some one-on-one time with friends. The “living room” is defined by a spare gray leather sectional facing a sleek, 6-foot-wide gas fireplace with a raised hearth

65HOME+GARDEN 2015

The design of the home’s drive-through “auto court” is intended to make guests feel welcome from the moment they arrive.

62 sonomamag.com

“We spent a lot of time listening to what the site had to tell us about the movement of the

sun, moon and wind. The result is a regional vernacular design of cedar and stucco.”

– Architect Jeff Zimmerman

63HOME+GARDEN 2015

BY JILL KOENIGSDORFPHOTOGRAPHY BY

REBECCA CHOTKOWSKI

71HOME+GARDEN 2015

{ TWO ACRES, CHILDHOOD MEMORIES AND A DREAM }

A Chinese fringe tree (Chionanthus retusus) and (opposite) a crabapple (Malus ‘Prairifire’) bloom happily in the Rassen garden in Sonoma.

70 sonomamag.com

Editorial Focus » Editorial Lineup for December 2015

» Crushes (things we love)

» Expert Advice

» Wedding Planner, Venue Scout, Caterer, Health/Beauty Expert, Travel Agent (honeymoon)

» Real Weddings (5 or 6)

» Floral ideas including drought tolerant plants

» Bridal Gown Trends with emphasis on affordable

» Dessert/Cheese/Wine/Beer Pairings

» Save Water, Drink Champagne: guide including glassware to types of champagne (brut, etc).

» Things I’ve Learned (from a new bride)

» 13,000 Distribution (52,000 readers)

» Special Annual Publication

» Subscribers of Sonoma Magazine

» Upscale In-Room Hotel Distribution

» Paid Newsstand• Safeway Dedicated Pockets at Check-Out


• Barnes & Noble


» Select Retailers

» Bridal Events in the Bay Area

» Bridal Shops in Sonoma, Napa, Marin and SF

AnnualDistribution

Vol. 1

sonomamag.com

Vol. 1

Real Weddings

Resource Guide

A ModernBLUE & WHITE

Affair

Cocktails

Experts

Gorgeous

Wine Country

Newest TrendsBridal Gowns

The

in

with the

Wine

Best Advice

Delicious

ANNUAL

DEC 2014/15 $4.95US

000Cover_12 MARK.indd 1 11/10/14 3:38 PM

sonomaweddings

Sonoma Weddings

Written by: Autumn MillhousePhotography: Megan Steffen Florals: Poppystone Floral Couture Cocktail Menu: Designed by Three Little Words Paper StudioLocation: Thomas George Estates‘Eat, Drink & Be Married’ Coasters: Lilikoi Design + Letterpress

WEDDINGS 2014/15 sonomamag.com 87

Lovely Libations

One mixologist’s quest to bring handcrafted cocktails

to the wedding scene

sonomamag.com WEDDINGS 2014/1586

Rustic An old oak tree was the inspiration for this design. However, the lace and dried fl ower add the quintes-sential rustic elements to make it stand out. Designed by Dream-Maker Designs. DREAMMAKERCUSTOMDESIGNS.COM


by Autumn Millhousephotography by Meg Pasetta

ClassicCalligraphy has experienced a renaissance in recent years. It is the epitome of classic — not to mention romantic — design. Hand calligra-phy by Sarah Hanna. Letterpress by Bella Figura. Victoria design with foil accents and edge-painting. SARAHHANNA.COM AND BELLAFIGURA.COM

Choosing a wedding invite suite shouldn’t be diffi cult. Just pick a style to match your vision for the wedding, then let your designer lead the way.

Here are four themes that may express your joint flair.



NOUVEAU WINE COUNTRY:

Set the table for a modern weddingby Autumn Millhousephotography by Megan Clouse

Location: HAMEL FAMILY WINERY w Styling & Florals: JULIA LAKE w Rentals: WINE COUNTRY PARTY & EVENTS w Custom Napkins & Table Runner: DOT & ARMY


Harvest SeasonHarvest Season

SEPT/OCT 2015 $4.95

sonomamag.com


Walter Schug Has Seen it AllA winemaker’s worldly smarts p.100

Sonoma Developmental CenterLooming closure leaves lives in limbo p.108

Haunted WineriesWho has the spirit? p.95

Harvest Season

SEPT/OCT 2015

From perfect heirloom tomatoes to the grapes that keep From perfec g pes that keepSonoma humming, the land’s rich bounty is ours to enjoy.

annual

Tomato

Festival

p. 160

000CoverSp_9_FIN Mark.indd 1 8/7/15 5:40 PM

Fresh Design for Old AdobeBehind the scenes at Three Sticks Winery p.132

Blissful Breakfast Spots100 ways to start your day p.104

Santa Rosa’s KEVIN JORGESON claws his way to the top of El Capitan and into the record books

19 3,000 Vertical Feet


sonomamag.com

MAR/APR 2015 $4.95

Everything you ever wanted to know about our craft beer scene. Meet brewmasters, visit breweries, get homebrewing tips.

Check out our mixed Sonoma six-pack. And more!

sonomamag.com


MAY/JUNE 2015 $4.95

Vacation Rental ControversyAirbnb, VRBO: Love ’em or hate ’em p.128

Breaking Good BreadArtisan bakers on the rise p.63

Jackass Hill VineyardMartinelli’s steep battle p.71

Vol. 1

sonomamag.com

Vol. 1

Real Weddings

Resource Guide

A ModernBLUE & WHITE

Affair

Cocktails

Experts

Gorgeous

Wine Country

Newest TrendsBridal Gowns

The

in

with the

Wine

Best Advice

Delicious

ANNUAL

DEC 2014/15 $4.95US

000Cover_12 MARK.indd 1 11/10/14 3:38 PM

sonomamag.com

ANNUAL ISSUE, 2015 $4.95

home+garden

Locally sourced and attuned to nature, a modern masterpiece is built to endure

FOUR-SEASON GARDEN

EXPERT ADVICE: WALL COLORTHINK BIG IN SMALL SPACES

VIVACIOUS VINTNERS AT HOME

Things to doPlaces to goStuff to see

Drinks to enjoyFoods to find

p.90

HIDDEN SONOMACome explore

8787Get your

daredevil on at

Sonoma Canopy Tours

sonomamag.com


87

JULY/AUG 2015 $4.95

The Dead Celebrates 50Band found its mojo in SoCo p.118

Allure of AbaloneDiving traditions run deep p.106

Free Summer EventsMusic festivals for everyone p.154

2016Editorial Calendar

Sonoma Magazine

November/December (on-sale Nov. 3, 2015) Sept. 21, 2015 Oct. 5, 2015

Holiday Issue

January/February (on-sale Jan. 1, 2016) Nov. 16, 2015 Nov. 30, 2015

The Movies of Sonoma Special Section: Faces of Sonoma County

March/April (on-sale Mar. 1, 2016) Jan. 18, 2016 Feb. 1, 2016

The Influencers Issue

May/June (on-sale May 1, 2016) Mar. 14, 2016 Mar. 28, 2016

Food Issue: [Cheap Eats!] Special Section: Top Doctors

July/August (on-sale July 1, 2016) May 16, 2016 May 31, 2016

The Summer Issue [Escape to Paradise]

September/October (on-sale Sep. 1, 2016) July 18, 2016 Aug. 1, 2016

Wine Harvest Issue Special Section: Top Lawyers

November/December (on-sale Nov. 1, 2016) Sept. 19, 2016 Oct. 3, 2016

Top 100 Sonoma County Wines

Special Annual Publications 2015

Sonoma Weddings (on-sale Dec. 1, 2015) Oct. 19, 2015 Nov. 2, 2015

Special Annual Publications 2016

Sonoma Home + Garden (on-sale April 1, 2016) Feb. 16, 2016 Feb. 29, 2016

Sonoma Weddings (on-sale Dec. 1, 2016) Oct. 17, 2016 Oct. 31, 2016

Space Close and Non-Camera Ready Materials

Camera Ready Close

Dates and topics are subject to change

City & Regional Magazine AssociationGeneral Excellence - Finalist (awards to be announced in June)

Society of Publication DesignersMerit Award WinnerBest Illustrated Cover, March/April 2014

Folio AwardsEddie Award Honorable MentionBest Regional Magazine Finalist

Western Publishing Association

Best Regional & State Magazine Finalist

Best Overall Publication Design, FinalistSept/Oct Harvest Issue

Best Cover, Finalist Sept/Oct Harvest Issue

Best Special Themed Issue, FinalistSept/Oct Harvest Issue

Best Feature Article Winner“Lost in Paradise” About youth homelessness is Sonoma County, Jan/Feb 2014

Best Single Editorial Illustration, Finalist“So You Want to Visit A Tasting Room”, Sept/Oct 2014

Best News Story, Finalist“Thirst” About the drought in Sonoma County, Mar/Apr 2014

Best Single Editorial Photograph, Finalist “Shaken” About the Napa earthquake, Nov/Dec 2014

Awards & Nominations

sonomamag.com

Original content, blogs, photo galleries, calendars

New Website Engages Anywhere

WeeklyNewsletter

Mobile

2016 Advertising Specifications and Rates

Color Space: CMYK onlyImage Resolution: 300 dpi Line Screen: 150 dpiPreferred Format: All materials should be sent as Press Quality PDF’s to your Account Executive and/or Client Services AssistantPublication Trim Size: 9” x 10.875”Safety Size: 7.75” x 10.125” 1/2” in from the top and bottom bleed size 3/4” in from left and right bleed sizeBinding Method: Perfect BoundMaterials Shipping Address: 427 Mendocino Avenue, Santa Rosa, CA 95401Attention: Linda Hann or your Sonoma Magazine Publications Account Executive and/or Client Services Assistant

Full page bleed 9.25” x 11.125”

Trim = 9” x 10.875”

2/3 vertical 5.375” x 9.875”

2 Page spread bleed = 18.25” x 11.125” Trim = 18” x 10.875”

Rates

Advertisements assigned to premium positions are subject to creative approval prior to placement confirmation. The Publisher may reject or cancel any advertising for any reason at any time.

1/2 horizontal 8” x 4.75”

1/2 vertical 3.75” x 9.875”

1/3 square 5.375” x 4.75”

1/3 vertical 2.375” x 9.875”

1/4 page 3.75” x 4.5”

1/6 page 2.375” x 4.75”

updated 09/02/2015

Ad Size Open Rate 3X (5% Disc) 6X (15% Disc)

Spread $5,850 $5,555 $4,975

Full Page $3,250 $3,090 $2,765

2/3 Page $2,615 $2,485 $2,225

1/2 Page $2,115 $2010 $1,795

1/3 Page $1,610 $1,530 $1,370

1/4 Page $1,205 $1,145 $1,025

1/6 Page $805 $765 $685

Premium Positions

Back Cover 30%

Inside Covers 20%

Opposite TOC’s 15%

Color ad/per issue

All Rates are NET

Ad Size Open Rate Sonoma Advertiser

Spread $3,510 $3,160

Full Page $1,950 $1,755

2/3 Page $1,565 $1,410

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1/3 Page $970 $875

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welcome to · 2017-11-18 · sonoma is a world unto itself. its defining landscape combines scenic...

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