Welcome to

Lillehammer Olympic Park

Lysgårdsbakkene

Februar 12 th 1994 – Opening Ceremony

• ”The XVII Winter Olympics did not exist. These were Fairy-tale Games, drawn from imagination, staged in the pages of a children book. They could not exist. Reality cannot be this good.”

Time. Sport Illustrated 7. March 1994

The XVII Winter Olympic Games

LillehammerPromoting the History of Skiing

Picture from the book ”100 years with Lillehammer Ski Club. 1883-1983.” By Rolf Kjærnsli.

Lillehammer A Complete Winter Sports Region

4 Areas of Priority

National PositionNasjonal rolle

– ”Lillehammer has it all:- Up to date sports facilities- competence in sport- Backing from public and private

sectors and from NGOs- Unique nature and climate for skiing- Unique event competence

”The most important prerequisite for development of high performance sport is daily training with high intensity . This requires optimum conditions for daily training all around the year «

Olympiaparken

Ski facilities:•The Bob and Luge Track (LOBA)•Håkons Hall (multi purpose hall)•Lysgårdsbakkene (ski jumping)•Birkebeineren Skistadion •(cross country and Biathlon)•Kanthaugen Freestyle Facility

• 28 pax fully employed• 20 pax additional in peak seasons•Dual activities:

• Sport activities• Commercial activities (concerts etc

The Lillehammer Olympic Park LtdObjectives

• The commercial objective is to own, operate and develop the sports facilities constructed for the Olympic Winter Games 1994 and activities related to this

• Management guidelines for the board and the administration:– The Company’s primary task is to offer accessible high quality

winter sport facilities to all target groups. It is agreed that operations of sport facilities alone is non profitable.

– In addition, the Company shall undertake commercial activities in order to generate economic profit to support the operation of the facilities.

Lysgårdsbakkene (Ski Jump Arena)

Håkons Hall(Multi Purpose Hall)

KanthaugenFreestyle Arena

Birkebeineren Cross Contry andBiathlon Arena

Lillehammer Olympic Bob- and Luge Track

Strategies

Sport Outreach•High quality arenas and facilities for winter sports competition and mass activities, leads to

Commercial development•A profile which attracts international MICE and FF Markets, and consequently

Outreach in the Society at Large•Stimulates regional economic growth and improves quality of life for the local population

Sports

Management

Commercial Activities

Tourism

Mega-Events

Outreach in the Society• Economic outreach

– 260 pax employed (35 i the Olympic park)– 200 mil. NOK in the Region– 100.000 guests7tourists

• Sport competence– Ca 60 pax in the region (university + sport

clubs)– National Winters ports cluster

• Branding of Lillehammer internationally– 700 mill. TV-viewers– Estimated value 25 – 50 mil. NOK