Welcome to our presentationOur topic is Marketing Planning ofPRAN-RFL GroupIntroductionPRAN means Program for Rural Advancement Nationally Pran-RFL is the pioneer in Bangladesh to e in!ol!ed in contract farming and procures ra" material directl# from the farmers and processes through state of the art machiner# at their se!eral factories into h#gienicall# packed food and drinks products$ %he rand PRAN has estalished itself in e!er# categor# of food and e!erage industr# and can oost a product range from &uices' (aronated )rinks' (onfectioner#' *nacks' and *pices to e!en )air# products$ No"' Pran-RFL consumers not onl# !alue PRAN for its authentic refreshing +uice drinks products ' ut also for its mouth "atering ,ualit# confectioner# products "ith high !isual appeal and e-citing te-ture$ PRAN intend to e-pand their presence to e!er# corner of the "orld and stri!e to make Pran-RFL a trul# international rand to e recogni.ed gloall#$ Pran-RFL started its operation as a processors fruit and !egetale in Bangladesh$ O!er the #ears' the compan# has not onl# gro"n in stature ut also contriuted signi/cantl# to the o!erall socio-economic de!elopment of the countr#$ Pran-RFL is currentl# one of the most admired food 0 e!erages rand among the millions of people of Bangladesh and other 12 countries of the "orld "here Pran-RFL products are regularl# eing e-ported$ All the Pran-RFL products are produced as per international standards maintaining highest le!el of ,ualit# at e!er# stages of its production process$Corporate Vision: Impro!ing Li!elihood$ Corporate Mission: Po!ert# and 3unger are curses$ Company Aim: %o generate emplo#ment and earn dignit# and self-respect from compatriots through Pro/tale enterprises$Core Values: Pran- RFL elie!es in pro!iding ,ualit# # considering the customers4 demands and e-pectations$ (ontinuous inno!ation and impro!ement is the moti!e of this organi.ation # focusing customers and tries to maintain fairness and transparenc# in all segments$ %he corporate !alues for Pran- RFL are- 5 (onsumer care 5 *upplier care 5 6mplo#ee care 5 %rade care$ ESTA!"S#MENT $% PRANPRAN "as estalished in 7189 to create "ealth # adding !alue to farm produce' and generate emplo#ment and income in rural areas$ :*till no" farmers are the principal ene/ciaries of our group'; sa#s Mr$ 7=?>>> and eing the largest e-porter ofprocessed agro products to more than AA countries "ith the compliance of 3ALAL 0 3A((P$Products of PRANPran4s products can e categori.ed under a fe" categories' such as' &uice' )rinks' *nacks' (onfectionar#' )air#' Be!erages and "iner# products$ %heir +uices come in a great !ariet# of ,ualit# packing in eight diBerent Ca!orsD orange' mango' lemon' litchi' pineapple' mango-pine' gua!a and fruit cocktail' oBers collection of refreshing choices$ From puri/ed natural drink to processed fruit drink' Pran-RFL pro!ides a "ide range to man# alternati!es for ,uenching the thirst$ In their "iner# section' the# oBer a "ide range of products from tea' spices' pickles' chutne#' sauce and ketchup' rice products' mustard oil' semai and molasses' etc$ Pran snacks products are !ariousl# Ca!ored consisting of iscuits' potato crackers and mini snacks$E'port #istoryPran-RFL' the largest e-porter of processed food from Bangladesh' had a !ision of creating a huge demand gloall# of those agro ased products produced # nati!e farmers$ %he ke# "as to process the agro products and increase shelf-life there#$ *tarting successful +ourne# to e-port market in 711E' PRAN currentl# e-ports to o!er 12 countries$ As Pran-RFL Group e-ports its products to foreign countriesD the importance of the international forces reall# matters here$ It has to monitor the consumer4s preference' price' promotional strategies' go!ernment policies etc$ for an international market$ It has to face the hard competition of the international marketMa(or E'porting ProductsFruit &uices' Fruit )rinks Instant Po"dered )rinks' Pickles' (anned Fruits 0 Fegetales' 6-truded 0 Fried *nacks' %ea' Aromatic Rice' PuBed Rice' Flattened Rice' &am 0 &ell#' Plain *pices' Blended *pices' Mustard Oil' Mineral Gater' )eh#drated Fruits' %omato >>$ (urrentl# RFL Plastics is dealing "ith diBerent t#pes of plastic products in diBerent categories such as house "are' plastic furniture' industrial "are 0 garments accessories$ %he (ompan# has een e-panding its product lines da#-#-da# 0 achie!ing di!ersi/ed product range in the plastic sector$ Property .evelopment !td+ ,P.!-: %his is the oldest enterprise of PRAN Group$ %he Group "as estalished on the pro/t made # P)L$ %his enterprise is one of the pioneers in apartment usiness in )haka$ Property !ifts: It is a ne" enterprise of PRAN Group$ It imports ele!ators and other accessories to meet the gro"ing demand of modern lifts and escalators$ Agricultural Mar/eting Co !td+ ,AMC!-: AM(L "as started as a fruit processing enterprise$ Graduall#' other sectors of food industr# Ie$g$ (hips' mineral "ater' %omato > ml %k$Q?' for 7>>> ml %k$ E>$Place or )istriution= Pran "ill primaril# use their e-isting distriutors for distriuting their ne" productof Pran thenD Pran "ill make some ne" channels and assign some distriutors to promote our product to all o!er the countr#$ Pranare using moile shop in the shopping malls' oNces and cro"ded areas so that people can purchase the product easil# "hen the# like to consume$ Pran "ill make their consumer # Falue )eli!er# Net"ork$Ad!ertising and Promotion= %he most successful ad!ertising "ill e through B%F' N%F' (hannel I' A%N Bangla and R%F "hich are the most popular tele!ision channels in the countr#$ Pran "ill also use some ill-oards and leaCets and Pran "ill hold a sport e!ent to promote the product$ Pran "ill also use their e-perience so that Pran can create attention to the customers$%arget market= Pran main target market people are the #oung ages people "ho like to drink +uice !er# much$ Mostl# the school going students and the children$ Beside that Pran also focus the #oung generation people$ Although Pran main target market is #oung people ut also Pran prefer the people of adult and old ages people$Forecast and Financial anal#sis=%he rands of :Pran &uice; "ill e introduced in *eptemer$ Pran make an action program for the ne-t four months$ And Pran elie!e that' if their four month action programs "ill run "ell' then Pran "ill achie!e their goals easil#$&une=In &une Pran "ill arrange meeting "ith their suppliers' dealers$ And talk aout their ne" product4s ,ualit#' product de!elopment etc$ %heir product is lo" in!ol!ement and u#ers sho" haitual u#ing eha!ior$ %hen Pran "ill start production ne" Pran &uice$&ul#= After meeting "ith the dealers "e "ill pro!ide sample Pran &uice to their customers for getting pulicit#$ On the other hand Pran "ill gi!e ad!ertise of their ne" product in the %ele!ision' Radio' Bill Board' Banners' and in the Poster$ %hen Pran "ill launch their product in to the market$ In the primar# stage Pran "ill produce ?9>ml and 9>>ml can$August=After doing theirsuccessful operations of t"o month' at the third month the# gi!e e-tra ene/ts to the dealers and sellers to impro!e their sales$ Pran "ill gi!e small to#sD arrange game$ Oser!ing the situations' at this stage Pran "ill produce ?9>ml can' and 9>>ml can for the consumers$ In this month Pran "ill start to produce 7>>>ml can$ And this month thier product "ill e a!ailale in almost e!er# shop of the countr#$*eptemer=In their last month of action program' if situation "ill fa!orale then Pran go for )i!isional dealers to distriute to the "hole countr#$ Oser!ing and anal#.ing Pran take necessar# actions to de!elop product sales and increase their pro/t$ In this "a#Pran "ill continue their production and gi!e a particular image to the mind of e!er# customer$Budget= %his section "ill oBer a /nancial o!er!ie" four compan# as it relates to their marketing acti!ities$Pran ha!e sho"n reak-e!en information$*ales Forecast= %he sales forecast is roken do"n into the three main re!enue streamsD directsales' Ge sales' consignment sales$ %he sale forecast for the upcoming #ear is ased on Q>R gro"th rate$ Gro"th rate for #ear ?>>E to ?>7> are ased on percentage increases as follo"s=)irect sales ?>R gro"th rate per #earGe sales 9>R gro"th rate per #ear$(onsignment sales ?>R gro"th rate #ear$Pro/tHloss= As per un-audited half #earl# accounts as on Q7$7?$7> I&ul#47> to )ec47>J' the compan# has reported net pro/t after ta- of %k$ 71$22 million "ith 6P* of %k$ ?2$?1 as against %k$ 7A$>9 million and %k$ ?7$Q7 respecti!el# for the same period of the pre!ious #ear$4$$. T"MES A#EA. %oda# PRAN has ecome themost "ell kno"n name among the millions of people in Bangladesh and aroad$Mr$ (ho"dhur# said' he had a dream that the produce of BangladeshSs poor farmers "ould one da# e relished on the dining tales of the families spread across the "orld$ T%hat dream has een ful/lled'T he said$ TGhether it is chinigura rice' spices' mango drinks or snacks' the SMade in BangladeshS lael is like the Cag of Bangladesh' and it is going tomore than AA countries in the "orld$ I feel !er# proud of it$ Good da#s are ahead'; he happil# remarks$PRAN- RFL is one of the est manufacturing companies "hich ha!e seen tremendous success since its estalishment $It has een possile onl# ecause of its skilled management' "ell trained' dedicated emplo#ees and e-cellent ,ualit# products$ It has earned !er# impressi!e operating income o!er the pre!ious #ears $ %he compan# tries to hold a good corporate go!ernance # maintaining discipline and sincerit# all o!er the organi.ation through its skilled and dedicated emplo#ees$ PRAN- RFL group of industries are no" one of the most successful industr# in our countr#$ %he# are tr#ing to increase their usiness line and their o"n rand$ From this report "e "ill ale to kno" aout the recruitment section of PRAN-RFL group of industries$ After doing this report I "ould like to conclude # sa#ing that it had een a great e-perience for me$ Moreo!er the sur!e# that I conducted ga!e me a stronger and more helpful kno"ledge aout the entire research$ %his report ma# contain fe" Ca"s #et I ha!e tried m# est to maintain accurac#$ I hope this report can e a helpful resource to use in future$)o #ou ha!e an# ,uestionU