welcome to s-group and northern karelia cooperative...

5.4.2014

Welcome to S-group and Northern

Karelia cooperative

Pohjois-Karjalan Osuuskauppa (PKO)

in finnish

5.4.2014

S-group facts

3Pohjois-Karjalan Osuuskauppa 5.4.2014

20 independent regional

cooperatives in Finland


Business concept of S-group

S Group consists of twenty independent regional

cooperatives, eight local cooperatives and the SOK

Corporation, which is owned by the cooperatives.

Its main task is to provide services and benefits for the co-op

members and to promote regional well-being.

The cooperatives are enterprises owned by their members.

With no other owners, S Group is a 100% Finnish group of

companies.

SOK also has operations in St. Petersburg and the Baltic

countries.


Co-op membership

S Group is owned by its more than two million co-op

members.

Members enjoy a broad range of services in all of Finland. The

more you use the services, the bigger the benefits.

The number one benefit is the Bonus reward. In 2013, the

Bonus rewards paid to co-op members totalled EUR 379

million.

Other monetary benefits of co-op membership are the

payment-method benefit, surplus return and interest on the

membership fee.

In addition, co-op members receive various benefits and offers

and they can participate in developing S Group's services.


Values


Grocery trade


Grocery trade

Almost 1,000 grocery stores in Finland

Grocery store chains: S-market, Prisma, Sale, Alepa (Helsinki

region) and ABC-Market.

Almost 20,000 employees.

Share of S Group's sales: approx. 61 % (EUR 6,960 million).

Market share: 45.6% (2012).


Grocery store chains

Prisma (hypermarket)

In Finland: 64 stores, in Russia and the Baltic countries 33

stores

Sales: EUR 3,377 million

S-market (supermarket)

437 stores

Sales: EUR 3,251 million

Sale and Alepa (neighbourhood stores)

362 stores

Sales: EUR 923 million

In addition, the 106 ABC service station stores, 16 ABC Deli

and two ABC Grillimarkets also sell groceries.


Consumer goods

Chains and number of stores: Prisma 64, Sokos 22, Emotion

36, Kodin Terra 11, and S-Rauta14.

Other: S-market, Sale, ABC service station stores and the

Pukumies chain.

Online sales and various mobile solutions need attention.

Sales: 13 % of S Group's sales (EUR 1,425 million).


Service station store and fuel sales


Service station store and fuel sales

Network: ABC service station stores 106, ABC unmanned

stations 309, ABC Deli 16 and GrilliMarket 2.

Fortum and Nissan are participating in building 20 charging

stations for electric cars in southern Finland.

Sector sales: 12% of S Group's sales (EUR 1,343 million).

Including grocery sales of ABC units, EUR 1,817 million.

Petrol trade market share: 29,6%; market leader in Finland.


Travel industry and hospitality business


Travel industry and hospitality business

The best known and biggest hotel chain in Finland, Sokos

Hotels consists of three hotel types: Original, Break and Solo.

There are 47 Sokos Hotels in Finland, one in Tallinn, and

three in St. Petersburg.

In addition, there are seven Radisson Blu Hotels.

There are a total of 764 chain and unique restaurants, such as

Rosso, Amarillo, Fransmanni, Grill it!, ABC restaurants,

Restaurant Wanha Satama, Restaurant Kitzens.

Sales in the travel industry and hospitality business amount to

9% of S Group's sales (EUR 1 018 million).

The hotels have a market share of 25.8%.

The restaurants have a market share of 18.5%.


Other business areas

Automotive trade and accessories

Agricultural trade

S-bank

(PKO: Health services, Flower shop)


S Group's presence in St. Petersburg and the

Baltic countries

Business operations in the neighbouring regions are

conducted by SOK's local subsidiaries.

At the end of 2013, there were 17 Prisma stores and three

hotels operating in St. Petersburg.

In Estonia, there is Original Sokos Hotel Viru; in December

2013, there were nine Prisma stores.

Latvia has five Prisma stores and Lithuania three.

In the next few years, the number of Prisma stores in St.

Petersburg and the Baltic countries is expected to increase to

a total of 60 stores.

There are about one million loyal customers registered with

the Prisma stores in the neighbouring regions, more than half

of them in St. Petersburg.


S Group's presence in St. Petersburg and the

Baltic countries

Expanding into the neighbouring regions increases the

procurement volumes which, in turn, helps us to maintain

affordable prices both in Finland and abroad.

Through their contact with the tough international competition,

the units abroad boost our competence. After the initial

investments, the operations now generate repatriable profits.

On the other hand, familiar services make it easier for co-op

members to travel in the neighbouring regions.

The annual investments in the neighbouring regions amount to

less than 5% of S Group's total investments.


Number of employees

in S-group

41 000 employees

31 500 working in regional cooperatives

9 400 working in Sok concern

Almost 4000 in Baltia and Russia

Middle age 35 years

25% of employees are under 25years


Major employer in Finland

S Group is one of the largest private employers in Finland.

The Group has nearly 42,000 employees, including 4,000 in Russia

and the Baltic states.

Of these employees, 73% are women.

Every year, thousands of young people are employed for the summer

and as "learn and earn" trainees.

Most of them work with the 20 cooperatives in Finland.

There are all kinds of jobs: salespeople, chefs, web producers, chain

managers and even bartenders.

Jollas Institute is a vocational special education institution which

provides training for all S Group personnel in all sectors. In 2013,

Jollas Institute organised 1,700 training days, attended by 19,300

people.


S Group to pioneer responsibility

5.4.2014

POHJOIS-KARJALAN

OSUUSKAUPPA in brief


Mission

The S Group’s mission is to provide

services and benefits to its members.

PKO’s mission is the same but we also

want to take care of Northern Karelia’s

vitality and promote regional well-being.


PKO in brief

Company form consumer cooperative

Founded 1919 (93 v.) (oldest merged cooperative, Liperin

osuuskauppa was founded 1904)

Registered office Joensuu

CEO and Chairman of the board of directors Juha Kivelä

(13th CEO in company history)

Chairman of the board of administration Otto Mikkonen

(also Chairman of the board of administration in SOK )

Number of staff 1152

During summer time number of staff around 1600

PKO is a part of national S Group and owns 3,4 % of the

central cooperative SOK (Finlands cooperatives central

cooperative)


The structural history of PKO


Vaalit joka 4. vuosi

Valitsee kolmeksi vuodeksi

Valitsee vuodeksi kerrallaan

Toimitusjohtaja

Pohjois-Karjalan Osuuskaupan hallintomalli

Asiakasomistajat

61 780 taloutta

Edustajisto

40 jäsentä

Hallintoneuvosto

15+2 jäsentä 1/3 erovuorossa vuosittain

Hallitus

1+4 jäsentä

Hallinto- ja tukitoiminnot

Toimialajohto

PÄIVITTÄIS-

TAVARA-

KAUPPA

KÄYTTÖ-

TAVARA-

KAUPPA

POLTTO-

NESTE-

KAUPPA

RAVINTOLA-

KAUPPA

MAJOITUS-

KAUPPA

Members

Representative meeting

Board of administration

Board of directors

CEO

Management team


PKO in figures

259,9286,5 296,7

310,3328,0

348,0367,5

2007 2008 2009 2010 2011 2012 2013

Myynti (M€)Total sales, M€

16,8

13,412,2

15,2

17,1 17,5

12,7

2007 2008 2009 2010 2011 2012 2013

Operatiivinen tulos (M€)Operating profit, M€


PKO in figures

812893 914

9761017 1027

1124

2007 2008 2009 2010 2011 2012 2013

Henkilöstön lukumääräNumber of Staff

6 %

24 %

30 %

17 %

14 %

5 %3 %

<20 v 20-24 v 25-34 v 35-44 v 45-54 v 55-59 v >60 v

Henkilöstön ikäjakauma

Age of staff


PKO sales structure 2013

Myynnin rakenne ketjuittain 2012 (2011)

S-marketit49,0 % (47,8%)

Prisma24,8 % (25,2 %)

ABC12,0 % (12,5 %)

Hotellit ja ravintolat10,1 % (10,4 %)

Sokos3,9 % (4,1 %)

Muut0,3 % (0,1 %)

S-markets

Prisma hybermarket

ABC

Hotels and restaurants

Other


PKO units

Alltogether 90 units in North Karelia province 1 Prisma hybermarket

26 S-markets

1 Sokos -department store

1 S-outlet

6 ABC service and fuel stations

3 SOKOS hotels

1 S-flower shop & mortician

3 hairstores

35 restaurants

2 down hill skiing centers

52 units in Joensuu 1 Prisma hybermarket

13 S-markets

1 Sale -grocery store

1 Sokos -department store

1 S-Outlet

2 ABC service and fuel stations

1 ABC jakeluasema

2 Sokos Hotels

26 Restautants

1 S-Flower shop

1 PKO:n funeral ……?

2 Hairstores


Units we have in PKO

Marketkauppa Liikennemyymälä- ja polttonestekauppa

Tavaratalokauppa

Matkailu- ja ravitsemiskauppa

Palveluliiketoiminnot Oma terveyshuolto


Employees facts

2013:

97 new employees were recruited, it means 9,4% more staff

than last year

76,3 % are women and 23,7% are men

Middle age of employees is 34 years

We are offering 650 summer jobs – this summer as well

”Learn and earn” trainees

1 month trainees (vocational education and training

students)

Other substitutes for summerjobs


What kind of jobs we have

• Merchants: customer service, cashier

• Waiters, waitresses, chefs

• Fastfood staff

• Service station employees

• Receptionists

• Bank assistants

• Downhill skiing employees

• Bosses, leaders in grocery stores/other units, restaurant

leaders, sale leaders

• Hairdressers, florists, cosmetologist

• Experts, specialist, management employees

• Nurses, doctors


Recruitment process in PKO

Our own employees comes always first

Career opportunities all over in Finland

Interned based application procedure (www.pko.fi &

www.mol.fi)

”Recuitment banks”

The most important way to get a job is through summer jobs

and different kind of training periods during studies

http://www.pko.fi/

http://www.mol.fi/


Job interview

Based on applications we are interviewing 2-8 applicants

How to prepare, what’s essential?

Spirit, motivation, feeling

Think about what might be asked, what you would answer

Prepare to make questions

Be interested

Common appearance, outlook, outfit

We are searching for individuals, show your personality

Customer service spirit

Think how you can make an impression, what makes you to

be unique!


Job interview

Impression management: Applicants' attempt to make sure the

interviewer forms a positive impression of them

Social skills: Applicants' ability to adapt his/her behavior according

to the demands of the situation to positively influence the interviewer

Self-monitoring: Applicants' regulation of behaviors to control the

image presented to the interviewer

Relational control: Applicants' attempt to control the flow of the

conversation

Interpersonal Presentation:

Verbal expression: Pitch, rate, pauses

Nonverbal behavior: Gaze, smile, hand movement, body

orientation


What’s is estimated?

Mental ability: Applicants' capacity to learn and process information

Personality: Conscientiousness, agreeableness, emotional stability,

extroversion, openness to new experiences

Interest, goals, and values: Applicant motives, goals, and person-

organization fit

Experience: Job-relevant knowledge derived from prior experience

Education & Training: Job-relevant knowledge derived from prior

education and training

Procedural skills and abilities: Applicants' ability to complete the

tasks required to do the job

Motivation: Applicants' willingness to exert the effort required to do

the job


Expectations for employees

Honesty

Punctuality, follow your working time, keep your promises,

take your responsibility

Customer service skills

Interaction skills (customers, coworkers, bosses)

Teamwork skills, attitude to help and learn

More important what you already know, is attitude and

motivation to learn.

Courage and will to challenge yourself

Will to give feedback and take it


PKO is providing services and benefits to

regional well-being

PKO is the biggest company in North Karelia and

196. biggest company in Finland.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

150,7

175,2187,7

198,6213,9 225,4

242,8259,9

286,5296,7

310,3328,3

348,8

M €

Thank you!

welcome to s-group and northern karelia cooperative...

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