!© 2014 Storiad, Inc.!

www.storiad.com!

Next-Generation Digital Book Marketing Campaigns:!An Introduction for Publishers!

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Publishers need to sell books!!

Absent large book marketing budgets, Publishers need to help their authors become great book-marketers. !

For this, Authors need four tools: !!

①  Digital Author Networking platform!②  Digital Book Marketing platform!③  Access to targeted Market Research!④  Step-by-step guidelines à a DIY Book Marketing Framework =

(Organization + Budgeting + Research + Outreach + Tracking)!!

Next-Generation Digital Book Marketing Campaigns!© 2014 Storiad, Inc.!

www.storiad.com!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

Bookselling conventional wisdom holds that “achieving publishing success is 5% writing a good book … and 95% marketing.” !

!Storiad’s Mission is to help authors achieve book

marketing success by offering affordable next-generation author & book discovery solutions via proprietary book marketing software, databases,

and frameworks!

Storiad is creating a more efficient & productive bookselling market!

!①  Published books are valuable economic assets!②  Average book sells less than 200 units per year!③  Poor sales are due to lack of market awareness!④  Market awareness is a direct result of sustained &

affordable digital book marketing initiatives!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

Authors face four bookselling market challenges!!①  95%+ of published authors are responsible for their

own book-marketing!②  Marketing budgets are limited!③  Lack of awareness in the market guarantees poor

book sales!④  Conversely, sustained networking, marketing, and

publicity builds the awareness that sells books!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

With prevailing market challenges in mind, !

authors have one of two choices !

q  Get Proactive: Develop comprehensive networking, marketing, and publicity plans to build the market awareness that sells books!

!OR !q  Remain Passive: Do little or nothing and don’t sell

many books!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

With Storiad, Authors Become Great Book-Marketers!

Authors need four indispensible tools:!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

!Many Tools ! One Digital Book Marketing Campaign!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

①  Storiad Author Networking Platform!

②  Storiad ePressKit™   ③  “Book People”

Database Record!

④  Step-by-Step Campaign Execution Framework!

Storiad builds partnerships with one goal in mind: !To give authors even more options to help them build wider

market awareness for their books!!

Some Storiad Partners!!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

①  Every Campaign is customized & unique!②  Coordinate marketing initiatives with your

authors!③  Track results, adjust messaging, improve

sales!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

!As book marketing-savvy people, your Authors now

have a distinct competitive advantage !Four attributes distinguish your Authors in a crowded

bookselling marketplace:!!

①  Sustainable & affordable digital book marketing campaigns!②  Seamless book marketing coordination between Publishers &

Authors!③  Increased market awareness for the book!④  Increased book sales!

!

There is no comparable digital book marketing campaign package available in the market today!

!With Storiad, your Authors gain powerful competitive advantages in a crowded bookselling marketplace!

!Stop by for a visit!www.storiad.com!

!

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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!

www.storiad.com!

Thank You!!

!!!

!© 2014 Storiad, Inc.!

www.storiad.com!

Next-Generation Digital Book Marketing Campaigns:!An Introduction for Publishers!