welcome to storiad
DESCRIPTION
Storiad develops affordable next-generation author and book discovery solutions using proprietary book marketing software, databases, and frameworks.TRANSCRIPT
Contact!Ramzi S. Hajj, Founder!
626.676.4142 (US)[email protected]!
!!!
Welcome to Storiad!!!
!© 2014 Storiad, Inc.!
www.storiad.com!
Storiad Mission Statement!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Bookselling conventional wisdom holds that “achieving publishing success is 5% writing a good book and 95% marketing.” Storiad’s Mission is to provide authors the book marketing software, databases, and frameworks
they need to achieve book marketing success.!
Bookselling Market Need!
The greatest obstacle to book sales is !lack of market awareness !
!
!Seven Facts about the Bookselling Market*!
① The number of books being published every year has exploded!② No other industry has so many new product introductions!③ Average book sales are shockingly small, and falling fast!④ A book has less than a 1% chance of being stocked in an average
bookstore!⑤ It is getting harder and harder every year to sell books!⑥ Most books today are selling only to the authors’ and publishers’
communities!⑦ Most book marketing today is done by authors, not by publishers!
!!* Source: Steven Piersanti, President, Berrett-Koehler Publishers. February 22, 2013!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Bookselling Market Size!
The bookselling market is large (and growing)!!!
!Bookselling Statistics (2012)*!!Books published in the US: ! ! ! !3,000,000+!!New print titles issued by US publishers: ! 316,480 !!“Non-traditional” titles** published in the US: !2,700,000+ !
!!* Source: Bowker Report, 2011 (see newer report) and Forbes.com (January 8, 2013)!
!** “Non-traditional” titles include self-published books, reprints of public domain works, and other print-on-demand books !
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Storiad’s Strategic Purpose!
Storiad is creating a more efficient & productive bookselling market!
!① Published books are valuable economic assets!② Average book sells less than 200 units per year!③ Poor sales are due to lack of market awareness!④ Market awareness is a direct result of sustained &
affordable digital book marketing initiatives!
Enter Storiad!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
What Storiad Does!
Storiad’s builds affordable next-generation author & book discovery solutions using proprietary book marketing
software, databases, and frameworks!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Author’s Market Challenge!
Storiad business model is built on !four empirical market observations!
!① 95%+ of published authors are responsible for their
own book marketing!② Marketing budgets are limited!③ Lack of awareness in the market guarantees poor
book sales!④ Conversely, sustained networking, marketing, and
publicity builds the awareness that sells books!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Author’s Decision Point!
With prevailing market challenges in mind, !
authors have one of two choices !
q Get Proactive: Develop comprehensive networking, marketing, and publicity plans to build the market awareness that sells books!!Or; !
q Remain Passive: Do little or nothing and don’t sell many books!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Storiad Solution (I): Digital Book Marketing Campaigns!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
!“Achieving publishing success is 5% writing a good book !! !! ! !! ! !!! ! !! ! !!! ! !! ! ! and 95% marketing.” !
Storiad Solution (II): Proprietary Assets!!Storiad’s proprietary book marketing software, databases, & frameworks include:! !① Storiad Author Networking Platform –
Comparable in design & functionality to LinkedIn™, but bookselling-specific!
② Storiad ePressKit™- Interactive “one-stop-shop” platform for all author & book marketing materials!
③ Database – 15,000+ “Book People” contacts !
④ Storiad Campaign Framework = (Organization + Budgeting + Research + Outreach + Tracking)!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Storiad Solution (III): Screenshots!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
① Storiad Author Networking Platform!
② Storiad ePressKit™
④ Campaign Execution Framework!
③ “Book People” Database Record!
Storiad Partnerships!
Storiad builds partnerships with one goal in mind: !To give our customers more options to help them
build wider market awareness for their books!!
Some Storiad Partners!!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Conclusion!
There is no comparable digital book marketing package available in the market today!
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Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Thank You!!
!!!
Welcome to Storiad!© 2014 Storiad, Inc.!
www.storiad.com!
Contact!Ramzi S. Hajj!
626.676.4142 (US)[email protected]!
!!!