welcome to the - american fraternal alliance · survey monkey what? member engagement. member...
TRANSCRIPT
WELCOME TO THE
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2019 Fraternal Benchmark Survey
American Fraternal Alliance
2019 Spring Symposium
May 28-30, 2019
Jill Lain Weaver, Modern Woodmen of America
Why are we here?
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Share fraternal benchmark results
Define member engagement
Discuss results
Build our case for measuring engagement
Survey methodology overview
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When? February 2019
Who? 34 Fraternals
How? Survey Monkey
What? Member Engagement
Member engagement definition
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qYes qNoqSort of/I don’t know
Does your society have an official definition for member engagement?
Our working definition
Members participating in
your society's social, educational and/or volunteer
activities.
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AFA’s unofficial definition
Active engagement of an individual in a
society-sponsored community service,
social or cultural event.
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Talk amongst yourselves …
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What are the main elements of your definition?
Event attendance tracking
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82%
18%
Track attendance
Yes No
57%43%YesNo
Separate member count from guest count
Sign-in method for events
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61%39%
Sign-in method for events
Paper Digital
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qVery happyqNot happyqNeither happy nor unhappy
How happy are you with the tool(s) your society uses to track member engagement?
Membership participation levels
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532
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Number of respondents by percentage of membership participating
Less than 10% Between 11-50%More than 50% We do not track
Top challenges on motivating attendance
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Top ways to increase engagement
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Member engagement goals
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Societies with 2019 goal to increase
participation count
Societies with 2019 goal to increase
participation percentage
4 7
Member engagement definition
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qYes qNoqSort of/I don’t know
Does your society have a specific goal for member engagement?
Member engagement definition
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qYes qNoqSort of/I don’t know
Is your society’s member engagement goal measurable?
Talk amongst yourselves …
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Let’s strategize!
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How do you make member engagement an important, strategic goal for your society?
What is your society doing to increase member engagement?
Putting the pieces together
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Define Set goal
Measure Strategize
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