Steve Moroski

Area Vice President

Connect with your customers in a whole new way

@stevemoroski

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Our Mission: Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Today1960s

Client/Server

1980s

No Hardware/Software

Subscription Model

Automatic Upgrades

Constant Innovation

Enterprise

Cloud Computing

#1 in Cloud Computing and CRM

#1 World’s #1CRM

Cloud Computing

2011

2012

2013

Market LeaderEnterprise,

MidMarket, SMB & Sales Force Automation

Innovation

1%

Time • Equity • Product

530,000+Hours Service

20,000Non-profit

organizations

$53M+Grants

The Third Wave of Computing

Terminal

Client

Devices

Products

LTE

SNA

Mainframe

LAN/WAN

Server

Cloud

50 Billion Connected “Things”1,000,000s1,000s

“Internet of Things”Third Wave of Computing

Behind every is a customer.thing

tweet

app

device

product

post

website

chat

shopping cart

community

Connect with your customers in a whole new way

A Whole New Way to Engage Customers

5BSmartphones

by 2017

Social

4.5BAggregate

social users

50BConnected

“things” by 2020

Connected

Mobile

Cloud

58%Faster

deployment

In the Internet of Customers, Companies Create 1:1 Experiences

Web Store CommunityEmailSocialMobileProduct Stadium

ConnectedEmployees

ConnectedCustomers

ConnectedPartners

Become A Customer Company:Connect to the Internet of Customers

ConnectedEmployees

ConnectedPartners

ConnectedProducts

ConnectedDevices

ConnectedCustomers

SocialMobile

Cloud

Are You Ready to Make the Change?

ConnectedProducts

ConnectedEmployees

Serve Customers Everywhere

Sell 1:1 Anywhere

Market 1:1 in the Digital World

ConnectedService, Sales & Marketing

Unfortunately, Most CompaniesDon’t Know Their Customers

of companies lack an in-depth understanding of their customers

66%

IBM Study of 1,700 CMOs“From Stretched to Strengthened”

Companies are Unprepared to Build Next Generation of Apps

2/3of companies feel

unprepared for the

social & mobile world

?

IBM Study of 1,700 CMOs“From Stretched to Strengthened”

“App Gap”: Difficult to Build Customer Apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

have deployedapps1/2<

60%

40%

20%

Per

cen

t of

Res

pon

dent

s

Mobile appsare critical

Mobile appsdeployed

Economist Study of 1,300 Global Executives“The State of the Customer-Led Economy”

“App Gap”

How do you become a customer company?

A new customer platform for the

internet of customers.

Salesforce: #1 Enterprise Cloud Platform

Market Share#1

Leader

Wave for Rapid Developers

Wave for Coders

Wave for ApplicationDeployment & Delivery

2,000AppExchange

Apps

Apps built on

the Platform

4M+

Records

Stored

72B

AppExchange

Installs

2M

1.5BTransactions

Per Day

A New Customer Platform for Everyone

Publish Next Generation Apps

ISVs

Peter GassnerVeeva

Manage Salesforcefrom Anywhere

Experience Salesforce1 on Any Device

Neil KamireddyTrunk Club

Admins

Build Next Generation Apps

Developers

Geetha VallabhaneniLuminix

Connect with Customers in a Whole New Way

Mariam NaficyMinted

Employees

Every Customer

Your Customers

Developers: Build Next Generation AppsNew Platform Services for Developers

Data APIs

10X More API functionality

Metadata & UI APIs

230 calls & methods

Visualforce1

Build anyuser interface

Partners: Publish Next Generation Apps

Docusign Box

Concur

Dropbox

FinancialForceLinkedIn

TAS Group ServiceMax FileBoard

HP

ScanBizCards

Evernote

Apttus

Kenandy

eVariant

BMC

Workday

Xactly

Employees: Experience Salesforce1 on Any Device

AppExchange Apps

CRM

Custom Apps

All your past investments...

Feed First UI

Notifications Platform

Publisher Actions

…now in the future

Download Salesforce1 App Today

Admins: Manage Salesforce from Anywhere

Admin app

& API for user

management

SalesforceA Salesforce#

Two-factor

authentication app

Complete

customization

Customers: Connect with Customers in a Whole New Way

Connect customers,

partners & products

Build customer

apps

Engage 1:1

with customers

Communities Heroku1 ExactTargetFuel

Salesforce1: A New Customer Platform for the Future

Salesforce1 Platform APIs

Salesforce1 App

Salesforce1 Platform Services

Force.com Heroku1ExactTarget

Fuel

Branded social intranet built mobile first

Key business metrics customized for each ‘teammate”

Chatter collaboration for every department

Business users update content in real-time

Virgin America Connects Every Employee with a Social Intranet

Trunk Club Connects Customers & Employees with Mobile Apps

Customer facing mobile app built on Heroku

Employee mobile app built on Force.com for order fulfillment

Integrated sales, service & marketing built on the Salesforce Platform

Sysco Transforms Drivers into Sales with Mobile Apps

Drivers manage deliveries and take orders on the go

Salesforce & SAP integration for order management

Mobile, social intranet and HR applications let employees collaborate in real-time

The Customer Platform to Sell From Anywhere

Sell from any mobile device

2,000+ AppExchange apps

Build custom mobile apps

Customized for you

ADP Mobilizes Their Sales Team with Salesforce

Integrated mobile apps deployed to increase productivity

10,000+ mobile users

Increased adoption rate while decreasing costs

The Customer Platform for Service Everywhere

Serve customers anytime, anywhere

Embed service into every app

Solve cases faster with collaboration

2,000+ AppExchange apps

The Internet of Customers Has Changed Marketing Forever

Fragmented 1:Many Untargeted Seamless 1:1 Experiences

The Customer Platform for 1:1 Marketing

Build a single view of your customers

Manage the customer journey

Deliver personalized content on every

channel

EMAIL MOBILE SOCIAL WEB DATA &ANALYTICS

MARKETING AUTOMATION

Radian6

Buddy Media

Social.com

MobileConnect

MobiePush

Email Editions

Distributed

Personalized

Web

Guided Selling

Reporting

Audience Builder

#1 in Digital & Social Marketing

Ford Builds a Network of Advocates

Created 1st Social Car Launch with Ford Explorer

Built Ford Social, a community for insider info & ideas

Empowered dealerships to publish, analyze & update social content

#2 company in global social mentions

Connect with your customers in a whole new way

Appendix

Enterprise Cloud Computing Basics

Benefits of Multi-Tenant Cloud Computing:

Fast Easy Open Flexible Trusted

No Hardware

No Software

Automatic Upgrades

Scalable

Any Device

Data Portability

Transparency

Real-time Status

App Marketplace

Extensible

Enterprise

Cloud Computing

Fast: Time to Value with Cloud Computing

SOFTWARE

TIME

VA

LU

E

CapitalExpense

UpgradeExpense

Cloud Computing Value Greater ROI

LowCapital Cost

Automatic Upgrades

Easy: Continuous Innovation with 3 Releases Every Year

Seamless, Automatic Upgrades

42 Major Releases

Every customization & integration automatically upgraded

Includes features sourced by customer community

No longer do we worry about the upgrades, new releases, and compatibility. We

have the freedom to innovate and solve business problems on-demand.

Open: Access Your Data Anywhere, Anytime

50%Of All Transactions

APIs: Nearly

All your CRM, custom apps, fields, etc.

Intuitive interface built for users on the go

Modern UI – Notifications, feed-first,

publisher actions

Any DataSalesforce1 Platform

Any DeviceSalesforce1 App

Simple, powerful & secure API’s

SOAP, REST, Bulk, Metadata, Apex &

Visualforce

Now 10X more API Functionality

Flexible: Find, Evaluate & Install Apps For Your Business

Leading Cloud Ecosystem

2,000+ Apps

2M Installs

Trusted: Our Highest Value

Transactions per Quarter Average Page TimeTrust.salesforce.com

97B Transactions in Q3FY1447% YOY Growth

FY12: 306msFY13: 241ms

ConnectedEmployees

ConnectedPartners

ConnectedProducts Connected

Devices

ConnectedCustomers

Sell as a Team with Salesforce1 Sales Cloud

World’s #1 Sales Application

Close more deals to grow your business

Market Leading Sales Application

Market Leadership Customer SuccessProduct Leadership

100,000+ CompaniesAcross Every Market

Magic Quadrant Leader

Groundswell Award

#1 SFA Market Share

Highest ROI

Winner – SFA 2013Winner – Enterprise, Midmarket,

and SMB Suite CRM 2013

Technology of the Year

Innovative Company

Grow Your Business Along Every Major Metric

Average Percentage Improvements Reported by Customers

LeadConversion

+38%

SalesProductivity

+36%ForecastAccuracy

+45%

WinRate

+26%

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected.  Response sizes per question vary.

+28%Sales

NBCUniversal Grows Pipeline by 400%

$5 billion revenue: Selling 2 million spots/year

Integrated pipeline across properties

Increased sales by $42 million

300% ROI

ConnectedEmployees

ConnectedPartners

ConnectedProducts

ConnectedDevices

ConnectedCustomers

Serve Your Customers Everywhere

World’s #1 Customer Service App

The Customer Platform for Service Everywhere

Proven Market and Product Leader

Market Leadership Customer SuccessProduct Leadership

Leader Customer Service

+36% increase in customer satisfaction

+95% increase in customer satisfaction

+28% increase in customer satisfaction

+200% increase in first call resolution

#1 Case Management#1 Web Support

Leader Contact CenterLeader Social CRM

Market Leader

Champion Customer Service Management

34,000+ Companies

Decrease in Support Costs

+35%+37%

CustomerRetention

+34%

Faster Case Resolution

Helping Customers Succeed Across All Metrics

Agent Productivity

+40%

Average Percentage Improvements Reported by CustomersSource: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected.  Response sizes per question vary.

+37%Customer

Satisfaction

Activision Delivers Multi-channel Customer Service

#1 Video game publisher

Self-service portal, Q&A community, email, live chat

60,000 cases per month

36% increase in customer satisfaction

Starting in 2013, digital marketing will be one of the top three imperatives on 100% of CEO agendas.

Gartner Predicts 2013: Digital Marketing Pushes Marketing Executives to a More Strategic Role

Bringing Together the Best Products in Digital Marketing

#1 in Social Listening #1 in Social Publishing #1 in Social Advertising

Email Mobile Social Web MarketingAutomation

Data &Analytics

Fuel Platform

EMAIL MOBILE SOCIAL WEB DATA &ANALYTICS

MARKETING AUTOMATION

Radian6

Buddy Media

Social.com

MobileConnect

MobiePush

Email Editions

Distributed

Personalized

Web

Guided Selling

Reporting

Audience Builder

The Customer Platform for 1:1 Marketing

#1 in Digital & Social Marketing

Strong Momentum Customer SuccessMarket Leadership

10,000 Customers

8 of 10 Largest Advertisers

8 of 10 Largest Online Retailers

#1 Forrester Wave

Leader Gartner Magic Quadrant

Engagement & Analytics

Customer Success In Social Marketing

+22%Decrease in Customer

Service Costs

Competitive Intelligence

Product Research/

DevelopmentSocial Lead Volume

+30%

Average Percentage Improvements Reported by CustomersSource: Salesforce Marketing Cloud CSM Customer Study

+32%

+47%

+37%Campaign

Effectiveness

Brand Monitoring

+59%

Previous Generation Hardware is Holding You Back

Infrastructure

Governance

Innovation

Innovation

Infrastructure

Governance

Focus on innovation

Legacy Platforms

Focus on infrastructure

The World’s #1 Cloud Platform for Building Apps

ChatterMulti-

language

Translation Workbench

Email ServicesAnalytics

CloudDatabase

ScheemaBuilder

Search

Visualforce1

MonitoringMulti-tenant Infrastructure

Apex

Data-levelSecurity

Workflows

Social APIs

Analytics APIs

Bulk APIsRest APIs Metadata APIs

Soap APIs

Private AppExchange

Custom Actions

IdentityMobile

Notifications

Tooling APIs

Developer Mobile Packs

Mobile SDK Offline Support

Streaming APIs

Geolocation

ET 1:1 ET fuel

Heroku1

Heroku Add-Ons

Sharing Model

ET APIAPIs

Mobile Services

Core Services

The Fastest Path From Idea To App

Connect Next Generation Devices & Apps to Anything

Rapidly build engaging social and mobile apps in any programming language

Service and support customers with real-time product intelligence

Know more about customer usage by delivering a connected app

Launch engaging connected customer apps quickly

The Proven Leader for App Development

Proven Leader Customer Success Trusted Platform

4 Million+ apps

2 Million+ installs on AppExchange

1.5 Billion transactions/day

50% of transactions via API

Trust.salesforce.com“Only leader in all 4 PaaS categories”

#1 Market Share(28% market share)

The Fastest Path From Idea To App

+43%Increase in

Coding Productivity

+52%Faster System TestingDecrease in

IT Costs

+46%Faster

Integration

+45%

+52%Faster Design

+55%Faster

Configuration

+58%Faster

Deployment

Average Percentage Improvements Reported by CustomersSource: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.