N o r d i c - t o - G l o b a l i N i t i a t i v eN o r d i c - t o - G l o b a l i N i t i a t i v e

NeW YorK & boStoN i 4 – 9 November 2013

The US East Coast Activity on November 4 – 9 is organized under the wings of the Nordic Council of Ministers to promote the fast internationalization of selected Nordic high potential start-ups and to showcase the buzzing Nordic start-up scene.

Exciting start-ups and leading investorsMany successful companies and technologies have come out of the Nordics in recent years. This delegation includes eight selected exciting Nordic start-ups within mainly internet & media focus that are all active in or right now starting activities in the US.

The companies have been selected with strict criteria to ensure that these are the very best companies to represent the vibrant Nordic start-up scene. Information about all the companies can be found in this documentation.

The delegation also includes a number of leading Nordic private and public investors in early stage companies. Together these investors have investments in hundreds of companies in the next generation of start-ups coming out of the Nordic region. All-in-all more than 25 think leaders from the Nordic start-up scene participate in the activity!

Pitching sessions and personal meetingsThe ambitious program is a mix of pitching sessions where the start-up companies present to the VC-community and personal meetings with premiere VCs, investment banks, service providers, entrepreneurs, the US start-up scene etc.

Do use this as a unique opportunity to meet exciting Nordic start-ups and to interact with the Nordic start-up scene all gathered in one room!

Welcome to the US East Coast Activity 2013 – The Nordic start-up scene gathered in one room!

New York & boston4–9 November 2013

N o r d i c - t o - G l o b a l i N i t i a t i v eN o r d i c - t o - G l o b a l i N i t i a t i v e

NeW YorK & boStoN i 4 – 9 November 2013

Selected start-ups:

By showing a strong commitment from the Nordics and present a combination of exciting start-up companies and leading early stage investors we are certain to lay the foundation for working business relationships on the US East Coast.

Selected high potential Start-up CompaniesEight high potential start-up companies have been thoroughly selected thorough out the whole Nordics to participate in the activity and to represent the Nordic start-up scene of today.

The Nordic-to-Global InitiativeThe US East Coast Activity 2013 is part of the broad Nordic-to-Global Initiative aimed at providing a fast track to internation-alization to Nordic innovative companies by offering support, relations and insights.

Members of the Initiative are the leading Nordic public early stage investors. These state-owned investors make up a dominant portion of the Nordic early stage market and annually invest in hundreds of exciting new companies in the next generation of Nordic start-ups. Owner and organizer of the Initiative is Nordic Innovation an institution under the Nordic Council of Ministers.

Coordinator for the overall Initiative as well as for the US East Coast Activity 2013, is the Nordic independent private equity advisory firm Nordic Investment Solutions (NIS).

In this documentation, please find the complete program, two-pagers on all the start-up companies, a list of participants and information about the Nordic-to-Global Initiative and information about the owner, members and coordinator of the Nordic-to-Global Initiative.

Let’s make the US East Coast Activity the starting point for new successful business relationships!

Introduction to theUS East Coast Activity 2013

members of the initiative:

coordinator:

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bMobiliZed I norway

cloudMe I Sweden

GreeNqloud I Iceland

NetrouNdS I Sweden

realeYeS I estonia

rooMSKetcher I norway

videNtifier I Iceland

vividWorKS I Finland

N o r d i c - t o - G l o b a l i N i t i a t i v e

NeW YorK & boStoN i 4 – 9 November 2013

monday, novemBer 4 afternoon arrival from europe afternoon check in at the Paramount hotel the Paramount hotel 235 w 46th St. new york, ny 10036 Phone: 212-764-5500 18:00 Meetings at the Paramount hotel room: Brain-circle

18:00 Welcome, general information about the program for the week, including light meal erik Johansson, managing Partner, nordic Investment Solutions carl-Peter Mattsson, managing Partner, nordic Investment Solutions

18:15 introduction to uS business life and to uS Nordic business relations henry e. Gooss, member of advisory Board of Investor growth capital, chairman of the Swedish-american chamber of commerce, former managing director and head of Investor growth capital

19:00 optional short walk to the ”top of the rock” – the observation deck at rockerfeller centre 30 rockerfeller Plaza

21:00 end of program for the day

tueSday novemBer 5

08:30 bus pick-up and transportation to one of the leading coworking places – General assembly 902 Broadway, 4th Floor

09:00 Meetings at General assembly room: classroom

09:00 General assembly – an urban campus for entrepreneurs Jake Schwartz, co-Founder and ceo, general assembly

09:30 Start-up company presentations – the benefits of shared coworking place Michael Pierson, Founder & ceo, vaultsy david friedman, Founder, rekordr

10:15 introduction to uS business life in general and New York in particular lasse baldauf, vice President, head of region, Finpro leonard la vardera, Senior consultant, Finpro

11:00 lunch

12:00 Meeting with union Square ventures brad burnham, managing Partner

12:45 introduction of flybridge capital Partners Caitlin Strandberg, associate

13:00 Nordic start-up presentations (15 minutes per company, 10 minutes for presentation, 5 minutes Q&a)

14:45 Meeting with bessemer venture Partners alex ferrera, Partner

15:30 bus pick-up and transportation to venrock 530 Fifth avenue, 22nd Floor

16:00 Meeting with venrock david Pakman, Partner

17:30 bus pick-up and transportation to restaurant red rooster (including sightseeing) 310 Lennox avenue, harlem

18:45 introduction of Kite ventures Edward Shenderovich, Founder & managing Partner

19:30 dinner at the red rooster

21:45 bus-pick and transportation to the hotel

Program

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N o r d i c - t o - G l o b a l i N i t i a t i v e

NeW YorK & boStoN i 4 – 9 November 2013

wedneSday novemBer 6 08:30 Short walk to NaSdaq oMX 4 times Sq Phone: (646) 441-5200

09:00 view of live remote NaSdaq oMX opening bell ceremony in broadcast studio

09:40 Short walk to Seb 245 Park avenue, 33rd Floor

10:00 Meetings at Seb

10:00 NaSdaq oMX – requirements and process for listing Marie Parck, associate vice President, corporate client group

10:30 NaSdaq Private Market – Pre IPo market robert Malin, associate vice President, Founding member, naSdaQ Private market

11:00 how analysts view and analyse small tech companies on NaSdaq rizvan dhalla, managing director, global capital markets, morgan Stanley Sofie trägårdh, nordic equity capital markets associate, morgan Stanley

11:45 lunch

12:30 dos and don’ts when entering the uS market Ken Harrell, Founder & Senior managing director, Pharus advisors Michael Goodman, Founder & Senior managing director, Pharus advisors

13:00 experience sharing between investment banks and the Nordic start-up companies – Brief elevator pitches and feedback

14:30 Nordic opportunities in the uS frederick Johansson, President and general manager, SeB uS

14:50 financial Markets update erik bauer, head of markets, SeB new york Michael Schrewelius, corporate Finance, SeB new york

15:30 Short walk back to the hotel

16:00 bus pick-up and departure for Penn (Pennsylvania) train Station 8th avenue & 31st Street

17:00 departure for boston (including dinner) 2171 acela express train, new york – Boston

20:38 arriving, boston Bus pick-up and transportation to the w Boston

w Boston 100 Stuart Street Boston, massachusetts 02116 Phone: (617) 261-8700

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N o r d i c - t o - G l o b a l i N i t i a t i v e

NeW YorK & boStoN i 4 – 9 November 2013

thurSday novemBer 7

08:20 bus pick-up and transportation to harvard business School

09:00 Nordic perspective on harvard business School and short tour of campus teddie Wardi, entrepreneur and mBa candidate class of 2014, harvard Business School

10:30 bus pick-up and transportation to foley hoag Seaport west, 155 Seaport Boulevard

11.00 Meeting with foley hoag (including lunch) – how to do business in the uS John d. Patterson, Jr., Partner Michelle b. limaj, associate

13:00 bus pick-up and transportation to the boston Marriot cambridge hotel two cambridge center 50 Broadway cambridge

13:30 Meetings at the boston Marriot cambridge hotel room: Salons 5&6

13:30 introduction of bolt axel bichara, co-founder BoLt and former Partner atlas ventures

14:00 Meeting with Polaris venture Partners dave barrett, general Partner

14:30 Nordic start-up presentations (15 minutes per company, 10 minutes for presentation, 5 minutes q&a)

16:00 Meeting with Matrix Partners Stan reiss, general Partner

17:15 bus pick-up and organized sightseeing in and around boston

18:30 arrival at the Smith & Wollensky restaurant 101 arlington Street

19:00 dinner at the Smith & Wollensky restaurant

FrIday novemBer 8

08:00 bus pick-up and transportation to the charles hotel harvard Square cambridge

08:45 Meetings at the charles hotel room: agassiz meeting room

08:45 Meeting with christopher ahlberg, ceo and co-founder recorded Future

09:30 Meeting with angel investor andy Palmer, named angel investor of the year 2013 by the new england venture capital association

10:00 Nordic start-up presentations (15 minutes per company, 10 minutes for presentation, 5 minutes Q&a)

12:00 Meeting with General catalyst Joel cutler, managing director adam valkin, managing director

13:00 bus pick-up and transportation to the W boston

13:30 lunch and Summary up

14:30 end of official program– time for sightseeing and shopping

evening return flight to europe

Saturday novemBer 9

noon arrival in the Nordics

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