welcome to the webjunction webinar: building the digital ... · welcome to the webjunction webinar:...

For phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PIN

Welcome to the WebJunction webinar: Building the Digital Branch

• If you can hear us, click the button below• If you can’t hear us, click the button below and we will

troubleshoot

• Phone access also available as alternative to VOIP – dial 1-866-915-8780– click the icon below for your unique PIN #

• For closed captioning– type /cc into the chat box– repeat the command to turn it off


Tools You Can Use

• Select a receiver from To: list

• Enter a message in the textboxand press Enter

• Click to stop chat scrolling

• Turn on/off

• Emoticons


Today’s webinar is broughtto you by:



We would like to thank each of today’s participants and attendees as well as our partners and customers

for making our freeevents possible.



for Organizations:

“WebJunction has solutions for your library”

Find out more by attending ournext “1st Wednesday” presentation



Co-Produced by:

Michael Porter

wj_libraryman

Co-Produced by:

Jennifer Peterson

wj_jenpeter

Today’s PresenterDavid Lee KingDigital Branch & Services Manager,Topeka & Shawnee County Public Library (KS)

Hosted by:Cindi HickeyWebJunction Kansas Coordinator, Director of Library Development


Building the Digital BranchBuilding the Digital Branch

david lee kingtopeka & shawnee county public library

davidleeking.com

for the 21st Centuryfor the 21st Century


www.alatechsource.org/DavidLeeKingwww.alatechsource.org/DavidLeeKing


What’s theproblem?


http://www.flickr.com/photos/matthewfield/217335792/





http://www.flickr.com/photos/matthewfield/217335792/For phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PIN


real vs. digital?real vs. digital?


a real branch has...a real branch has...

collectioncollectioncommunitycommunity

staffstaffbuildingbuilding


a real branch has...a real branch has...

collectioncollection


communitycommunity


a digital branch has...a digital branch has...

collectioncollectioncommunitycommunity


??

????

??


buildingbuilding



staffstaff



collectioncollection



communitycommunity



ok, mr. smartypants.what's the difference between a websiteand a digital branch?

ok, mr. smartypants.what's the difference between a websiteand a digital branch?


website:website:

no interactionno interaction

older modelolder model

no meetingsno meetings

no staffno staff

no collectionno collectionabout the libraryabout the library


it’s about the library...it's not THE library

it’s about the library...it's not THE library

http://www.flickr.com/photos/emmealcubo/3893727950/


For phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PINFor phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PIN


a digital branchis the actual library,

just online

a digital branchis the actual library,

just online


real staffreal staff

http://flickr.com/photos/freedryk/2170438778/http://flickr.com/photos/osuvalleylibrary/523383761/

http://flickr.com/photos/olympiclibrarian/303827560/in/set-72157600282345979/


real collectionreal collection

http://flickr.com/photos/lollyknit/2154242047/http://flickr.com/photos/chrisbrogan/2704762582/


real buildingreal building


real communityreal community


We do more than webinars!



“Our mission is to bridge the barriers to learning by providing open, affordable, online learning communities. Our members take courses, attend events, share knowledge, and network with others – all in an environment that fosters collaboration and mutual support.”


How to turnyour library’s websiteinto a digital branch

How to turnyour library’s websiteinto a digital branch


3 Steps to a Digital Branch3 Steps to a

Digital Branch

PlanningPlanning

CommunicatingCommunicating

TrainingTraining


- what do you want to do?- lots & lots of meetings- plan the details- work in a different way

- what do you want to do?- lots & lots of meetings- plan the details- work in a different way

http://flickr.com/photos/noamg/457201933/

Step 1: PlanningStep 1: Planning



What’s next?What’s next?

http://flickr.com/photos/noamg/457201933/



building timebuilding time



Step 2: communicationStep 2: communication

- Paint the picture- the details again- translations

- Paint the picture- the details again- translations

http://flickr.com/photos/moriza/2565606353/For phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PIN


Step 3: trainingStep 3: training

http://flickr.com/photos/ijames/112866961/



roles needed in a digital branch

roles needed in a digital branch


Digital Branch ManagerDigital Branch Manager

Answers Tough Questions

Long Range Planner

Manager

Evangelist

Scans Horizon Executive Editor

Community Manager


- designer/developer- webmaster- PR/Marketing staff

need dedicated staff!need dedicated staff!

web teamweb team


content creatorscontent creators

- write content- video, photos- respond to comments- manage blogs & social networks- develop ideas for new content

For phone access, dial 1-866-915-8780 and click on phone icon below to get your unique PINhttp://blogs.forrester.com/groundswell/2007/04/forresters_new_.html

Customers!Customers!


buy-in and trustbuy-in and trust

- from the top- Have to “let it go”- 5 year planning...



buy-in and trustbuy-in and trust


- from staff- have to be on-board- have to prioritize it- work in a different way

- from staff- have to be on-board- have to prioritize it- work in a different way


IT does not run the library!





you donyou don’’t, eithert, either


getting participationgetting participation


simple goal: what needs to

be in placeby opening day?

simple goal: what needs to

be in placeby opening day?


… the day after Opening Day… the day after Opening Day


final thoughtsfinal thoughts


this is still new!this is still new!

http://flickr.com/photos/bostworld/2152048164/


know your patronsknow your patrons



it’s the ACTUAL Library!it’s the ACTUAL Library!

==


thank you!thank you!davidleeking.comdavidleeking.com

Stay InvolvedOn WebJunction

webjunction.org/virtual-libraryALA TechSource

alatechsource.orgBlogJunction

blog.webjunctionworks.orgCrossroads (monthly newsletter)

webjunction.org/crossroadsEvents

webjunction.org/events


for Organizations:

“WebJunction has solutions for your library”

Find out more by attending ournext “1st Wednesday” presentation


Tell us what you need,we’re here to help!

[email protected]

welcome to the webjunction webinar: building the digital ... · welcome to the webjunction webinar:...

Documents