Wobi.com A powerhouse of actionable ideas from people shaping the business world Available for all those with a thirst for knowledge - anytime, anywhere…

WOBI.COM INTRODUCING WOBI.COM

Vision:

WOBI (pronounced “whoa-bee”) is an unparalleled source of insight and inspiration. An exciting online experience, featuring the most relevant and actionable business content, freely available to the world – Videos, documentaries and blogs. A global community dedicated to those who work to put ideas into action every day.

Content Mission: o To create a central hub for the most relevant, actionable global management content directly

from proven movers and shakers. o The very best multimedia content centered around 8 key themes. o A year-round opportunity to engage with the global business community.

VISION AND MISSION

WOBI THEMES

Marketing Plan

Print • The Wall Street Journal to run in March or April. Circulation: 733,611 • Bloomberg Businessweek, to run in March or April. Circulation: 923,457 • Financial Times, to run in March or April. Circulation: 796,291 • Strategy+Business, to run Summer 2012 (out 5/29/12). Circulation:

98,546 • MIT Sloan Management Review, to run Summer 2012 (out 6/21).

Circulation: 20,000 Digital/Social Media – banner ads to run on these sites (Impressions) • Bloomberg.com: 13.8MM • Businessweek.com: 6.6MM • Knowledge @ Wharton: 830,000 • WSJ.com: 14,661,000 • Search Engine Optimization • Social/Professional Media Integration. Emails: • Inspiring Ideas newsletter, HSM News section: 45K 1x/month from March – July 2012

• Emails 2x/month: 1. From March – July 2012: 45K (2x/month) 2. From March – October 2012: 2,150,000 (2x/month)

Small

42%

Large

40%

Medium

18%

Director

26%

Services

26%

Vice president

24%

C-Level

22%

Not declared

16%

Manager

8%

Other

4%

Other

20%

Manufacturer

16%

Finance,

Insurance

and Real

State

15%

Trans,

Com and

Public

Service

6%

Construction

5%

Retail

4%

Wholesale

3%

Mining

2%

Not

declare

2%

Governmen

t offices

1%

Demographics US website projected 2012.

By Company size

By Job Title

By Industries

By Gender

Male Female

55% 45%

Visitors(in pages views)

+3.5 MM

72%

Registered users

+350k

Social Media Demographics US website projected 2012.

60.000 followers 125.000 fan page users 15.000 followers 100.000 videos views