welcome, word nerds! - amazon s32015/06/04 · > inspiration: “the best american science and...
TRANSCRIPT
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WELCOME, WORD NERDS!
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GRAMMAR LOVE LETTER OF THE MONTH
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TODAY’S PLAN
> Translating research for story – Welcome Michelle Ma and Hannah Hickey!
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> News and Information, a.k.a. UW news office > Collaboration with UW Health Sciences, Athletics
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An example, start to finish
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Our news story
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Resulting coverage
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Researchers engage with readers
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Homepage stars!
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Tackling dense research: Where to start?
> Finding stories – Different kinds [research, feature, profiles, Q&A] – Research papers [Web of Science, abstracts] – Topics in the news – Meet people, attending talks, follow your interests – Look for a news hook. Is this relevant?
> Navigating a paper – Read abstract, conclusions – Look for graspable concepts – Don’t get bogged down in methods/numbers – Ask the researcher and other experts for context
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Interview the experts
> Do your homework > Record and take notes > Easy intro questions > Treat like prep for reporters > Think about big-picture impact and significance > Lay of the land questions > Don’t be afraid to ask if you don’t get it > Leave knowing why it matters
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Structuring a research news story
> Lead / teaser opening > Get to the point: nut graph > Focus on what's new, exceptional, unusual > Balance context with specifics > Choosing quotes: perspective, emotion, opinion > Connect to things outside the world of science > Narrative devices: humor, tension, surprise
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Lead:
Nut graph:
Lead quote:
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Wordsmithing for research news
> Avoid jargon > Avoid acronyms > Define any unfamiliar terms > Put numbers, distances into perspective > Use active voice, strong verbs > Write simply (reread “Elements of Style” regularly) > Choose a style – we follow AP Style
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Lead:
Nut Graph:
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Other steps
> Edit, proofing by another writer > Expert review
– different for each situation – balance accuracy and readability – compromise
> Collect images, multimedia
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Getting eyeballs on your story
> Know your audience
> Tailor to your platform (digital, social, print) -UW Today email for campus stories
> Each story is unique and its play should be, too. Contact News and Info if you think it’ll make a good pitch to reporters. We’re here to help.
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Our team [uw.edu/news]
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Our team [uw.edu/news]
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Resources
> National Association of Science Writers (NASW) > Northwest Science Writers Association (NSWA) > Associated Press Stylebook > Book: “A Field Guide for Science Writers” > Book/Website: “The Science Writers’ Handbook” (focus
on freelance science writing) > Book: “The Elements of Style” > Blog: “Communication Breakdown: Notes from the
trenches on science communication” > Inspiration: “The Best American Science and Nature
Writing”
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NEXT NERD MEETING: Thursday, July 2