wendy's social media campaign
TRANSCRIPT
New Fries, New Media, New Generation
Amanda Marsh
the underdog always works
harder
employs nearly 46,000 people
Home of the square burger and the
Frosty
Why Wendy’s?
6,650 locations
Est. 1969 6,650 locations“You know whenit’s real”
All Natural Campaign
Rebrand and build customer
relationship
Promote nutrition and healthy choices
Objectives Appeal to
college crowd
Frosty Fridays
“Wahh”mburger Wednesdays
Wendy goes to College
Discounts + Promotion
Promotion via social media
Facebook Events
Flickr “All natural” photo contest
Social Media in action
Foursquare Promotional
codes
“Realtalk” nutritional
information
Success for less
ROI = (revenue - investment) +customer engagement and idea generation---------------------------------------------------------------Investment * 100
“You know whenit’s real”
Budget