www.worldfood-moscow.com

Post Show Report17‐20 September 2012Expocentre, Moscow

www.worldfood‐moscow.com

About the Exhibition

www.worldfood-moscow.com

WorldFood Moscow is Russia’s largest international food and drink exhibition. The show has taken place forthe past 21 years and is well established in the calendars of Russia’s industry professionals. Wholesalers,distributors, retailers and restaurateurs attend the event to source and sample the latest productsavailable to the market.

WorldFood Moscow is a proven route to market for exhibitors to explore the opportunities within theRussian market, and to learn more about how the industry operates. Exhibitors can gain instant feedbackon their products and discover competitor activities.

Exhibition statistics:

Established: 1992Total exhibition space: 24,762 sqmNumber of exhibitors: 1,602Countries represented: 69National and regional groups: 85Attendance: 48,458

World Food Moscow is supported by:Moscow City Government

Ministry of Agriculture of Moscow Region

Moscow International Business Association

Moscow Entrepreneurs’ Association

Consumer Market Development Committee, Chamber of Commerce and Industry of the Russian Federation

Association of Trade Unions of the Agro-Industrial Complex of Russia (ASSAGROS)

Moscow City Duma

Ministry of Agriculture of the Russian Federation

State Duma of the Russian Federation

Council of Federation of the Federal Assembly of the Russian Federation

Product Sectors

www.worldfood-moscow.com

WorldFood Moscow encompasses the full spectrum of food and drink products available to the Russian market place. The show is segmented into specific areas, so visitors can easily navigate the exhibition and meet the relevant exhibitors. These sectors include:

As well as:

• Equipment and Packaging• Halal Food Products• Kosher Food Products• Organic and Health Foods• Tinned Foods• Preservation• Tobacco• Private Label, Private Label Goods• Services, Trade Promotion Organisations

To draw attention to your company within the specific halls,sponsorship for the sectors is available at WorldFood Moscow. In 2012,Thailand was the Partner Country and The Chilean Fresh FruitAssociation sponsored the fruit and vegetable sector. Sponsorshiphelps to raise the profile of your company and highlight your keyproducts.

Sponsorship for Product sectors 

Countries and National Groups Represented

www.worldfood-moscow.com

WorldFood Moscow unites the world of food in one location in four days. Countries across the globe attend the show, so they can secure a large number of useful contacts, instead of individually meeting prospective clients, which would be time consuming and expensive.

New national groups at WorldFood Moscow 2012 included:

• Moldova• Portugal• Finland• Korea• Brazil• Bulgarian Dairy Association • Taiwan

AlgeriaArgentinaAustraliaAustriaAzerbaijanBelgiumBrazilBulgariaCanadaChileChinaColombiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGermanyGreat BritainGreeceHungary

IndiaIndonesiaIranIrelandIsraelItalyJapanJordanKazakhstanKoreaLatviaLithuaniaMacedoniaMalaysiaMexicoMoldovaMoroccoNew ZealandNorwayOmanPakistanPeru

PhilippinesPolandPortugalRepublic of BelarusRomaniaRussiaSerbiaSingaporeSouth AfricaSpainSri LankaTaiwanTajikistanThailandThe NetherlandsThe UAEThe USATunisiaTurkeyUkraineUruguayUzbekistanVietnam

Business Programme

www.worldfood-moscow.com

A comprehensive and educational business programme also takes place alongside WorldFoodMoscow. The programme is an opportunity to learn more about a specific part of the Russian market, and share experiences with experts in that field.

The schedule includes:• Various roundtables on meat and dairy, seafood and fruit and vegetables in the Russian market• A Tasting Contest• Russian Food Forum (including a Fruit Forum)• New Product of the Year competition • Retail Centre• Wine Tasting• Exhibitors presentations

The Russian Food Forum is the leading platform for dialogue between the experts representing the food industry, professionals from individual sectors, and representatives of the ministries, agencies and international organizations. The Forum is broken down into sectors, such as Confectionary and Fruit and Vegetables. For the first time in 2012, a Citrus conference took place, which focused on how to introduce products into the Russian market, the level of market awareness, and price and volume movements.

Food Forum

The Retail Centre

www.worldfood-moscow.com

The Retail Centre bought together 55 INTERNATIONAL AND RUSSIAN COMPANIES who held direct negotiations between the representatives of retail chains and manufacturers and suppliers of products in the food category.

Over 8 hours, according to their individual schedule, companies met with representatives of retailers. In total 780 meetings, 2.5 times more than in 2011, were held on supplying products to major stores in Russia.Retailers at the 2012 centre included:

Viktoria, The TZS Federal Procurement Union, 4 Chaya, Karavan, URS Trading House, Avoska, Magnit, Lama, Metro Cash&Carry, Karavay, and others.

The Retail Centre also comprises of Training master-classes and seminars also take place.

“The Retail Centre was very convenient - you have time to meet a lot of suppliers directly and discuss supply conditions and range.”Liudmila Zhogovka - Director of the Department of Wholesale Purchasing, Karavay, Krasnoyarsk

The Product of the Year

www.worldfood-moscow.com

The awards ceremony of the Product of the Year 2012 tasting contest took place on 20September 2012.

The Central Tasting Commission of the Russian Ministry of Agriculture awarded 9 grand prix prizes, 105 gold, 66 silver and 35 bronze medals

The companies are entitled to use the medal logo on the labeling of the winning product.

All the nominees in the Product of the Year contest received gift certificates.

New Product Showcase

Following online voting by visitors to the WorldFood Moscow website, the Best New Product of 2012 prize has been awarded to Svali Green Line ice cream.

In total, the New Product Showcase competition presented ten new products from exhibitors at WorldFood Moscow 2012.

Exhibitor Testimonials

www.worldfood-moscow.com

“We are focusing on the meat market in Russia. I am happy I have participated, and I am looking forward to the 2nd and 3rd days at the exhibition. This is our 2nd year here and we have reserved the space for next year too.” Nasser Shaikh, Director, Sales and Marketing (Exports) Allanasons

“The show is going really well, we have good visibility and a good client turnout. Moldova is very rich on fruit and vegetable and this is a platform for us to meet more customers. The Russian market is a growing market for us.”Peter White, Market Linkage Specialist, DAI, Moldova

“We are here to meet new customers. The show has been going very well. Our products are already in Russia but we are growing the presence in the market. We will return next year, and we want to continue to meet distributers.”Tsangaris Georgios, General Director, Chocolate World

“The show has been going pretty well. This is our 2nd time coming here. We are here to show the new products that we have. We have been going for co-operation with retail industry, and we have various meetings. We are looking for quality not quantity in visitors.”Michel Hoogendoorn, Sales Manager Eastern Europe/Russia, The Greenery

“It’s important for us to have a presence in our 4th biggest market, it’s an opportunity to meet with importers and traders. We have met lots of people, surprisingly good, some CEO’s, top decision making visitors.Nigel Gosse, Business Development Manager, MLA

Exhibitor Feedback

www.worldfood-moscow.com

Exhibitor feedback is important to the WorldFood Moscow organisers, so the exhibition can continue to improve and grow year on year.

What were the main results of exhibiting at WorldFoodMoscow?

Finding new partners/clients 78.5%Meeting existing partners/clients 64.6%Find out about competitors 37.3%Sign or plan to sign new contracts 31%Gather market information 36.7%

49.40%

31%

16.50%

1.30% 1.30%

How many business contacts did the exhibitors make?

1-5051-100101-300301-500501+

Does the exhibitor plan to exhibit again in 2013?

Yes 45.6%Maybe 51.3%No 3.2%

The Visitors

www.worldfood-moscow.com

WorldFood Moscow attracted an attendance of 48,458 in 2012. The exhibition enables exhibitors to interact directly with Russian wholesalers, distributors, retailers and restaurateurs. Of these visitors, the breakdown of their geography is:

54.2% from Moscow 30.5% from 78 Russian regions 15.3% from 94 other countries

Professional visitors

By company type:45.4% Wholesale enterprises36.5% Producers16.3% Various retail chains3.2% HoReCa2.4% Media

By job title:

24.1% Owner/director14.8% Senior management20.7% Head of department40.5% Manager

The Press

www.worldfood-moscow.com

WorldFood Moscow attracts numerous national and international trade titles. Journalists attend the exhibition and the business forum to learn about the latest developments in the Russian food and drink market place. Journalists are also interested to speak to exhibitors to discover about new products and market developments from the country that they represent. The publications that attended the exhibition included:

•AB Services•Aero Group•Agropress•Allen Media•APK-servis•APK-servis•ASPECT MEDIEN GmbH•Axel Springer•BUONA ITALIA•CANDYNET.RU•Creme de la creme•Cube Media•DairyNews•Dfd•EDITRICE EDF Trend Srl•Elite Interior•EURO FRESH SUPPLY•Eurofresh Distribution (Official Media Partner for Fruit & Vegetables Sector)•EuroFruit Magazine •Euromonitor International

•Evoinfinity•Evoinfinity•Fish News•F-ITM•FMCGnews•Fresh Plaza •Fresh Point Magazine (IL SOLE 24 ORE SPA) •FRUCTIDOR.COM•Fruit News•Game Land•GreecePR•Green Med Journal•HAD•HoReCa•Horeca Magazine•Ihlas News Agency•ILT•Independent Media•Made In Italy • Made in China•Moscow Times• Sidas Medya

Event Team & Useful Contacts

Official Travel Agent:CTMST: +44 (0) 207 421 0001E: exhibitor.uk@ctmstravel.com

www.worldfood-moscow.com

About ITE

ITE (International Trade and Exhibitions) was established in 1991 to introduce high-quality events in emergingmarkets and promote cooperation between local and international companies.

ITE is now a leading organiser of international trade exhibitions and conferences, with a portfolio of over 200events every year in 15 countries. ITE’s events are supported by a large network of offices which play a vital role inunderstanding local market conditions. Its major events now enjoy global recognition within the industries thatthey serve.

ITE organises events in a range of industries including: building &interiors, oil, gas & petrochemicals, travel & tourism, food & drink,motor & transport, technology & telecoms, fire & security, healthcare& pharmaceutical, sport & leisure, metals & mining, fashion, clothing &textiles.

For more information, please go towww.ite-exhibitions.com.