what changes people?. experiences are the catalyst for change
TRANSCRIPT
What Changes People?
What Changes People?Experiences are the catalyst for change
Experience/Usability Design is a methodology.
This means that the experience of the user is an approach to our work as opposed to a specific
element within a project. Everybody is responsible.
Experience Design
...is based on the belief that people change their behaviors, actions and thinking in response to
mental input.Good experience design depends on knowing (or
discovering) when, where and how to effect people in a particular manner. In short, it is
driven by psychology.
Some Types of Experiences
Star Trek Holodeck
Painting, Composing, Reading, Writing
Improv Theater
Film/TV
MySpace browsing
Online training
Instant Messaging
Lifting something heavy
Interactivity
“Richness”
Cooking, Snowboarding
Elements of Experience Design
Interface design Interaction design
Information design
content
» They can be:»
subtle or OVERT
»
» They can:
» Change Purchasing Behaviors...
» Attitudes…
» Knowledge…
» Productivity...
5S Beauty Jungle Sitean Experience that Changes Purchasing Behaviors
Schizophrenia- Open the Doors sitean Experience that Changes Attitudes
Interconnected Gamean Experience that Changes Knowledge
Yesmail.coman Experience that Changes Productivity
Designers must adopt methods and language that ties their success with the
business goals of their customers.
In other words, think and act in terms of design giving customers a ROI: a return on
investment.
This doesn’t necessarily mean a flashy site. Engagement can be compelling content,
too. But within that time frame, every site must become relevant and compelling to
that particular audience.
“People are visual learners; if they are not engaged in a site
within the first 10 seconds, they will leave.” (Forrester Research)
Visual Design : Differentiates
Visual Design : Differentiates
Visual Design : Enables Navigation
Visual Design : Speeds visual recongition
Visual Design : Engenders trust
»aiga.org - advocate organization of Experience Design
»Coolhomepages.com - collected repository of engaging web sitess
»Goodexperience.com - statistics, market analysis
»Nathan.com - articulate advocate of a complete design approach
»Useit.com - usability and informational clarity