GÜNTER EXEL: SMART EXPERIENCES

Pamplona, 24.2.2017

How Real Time Content Changes our Communication

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REUNIÓN CON PAMPLONA

#PAMPLONALIVE 2013 @TRAVELLIVECC

CONTENT IS KING, MOBILE IS KING

REALTIME IS KING!

AUTHENTICITY IS KING!

#WieWirLeben by Urlaub am Bauernhof in Österreich

AUTHENTICITY IS KING!

Morning at Forggenssee by Stefan Boos

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WHEN TIME STANDS STILL …

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… WHEN TIME SPEEDS UP!

WE COMMUNICATE DIFFERENTLY

LIVESTREAMING VIA PERISCOPE

SNAPCHAT STORIES

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SNAPCHAT VS. INSTAGRAM STORIES

Snapchat Stories or Instagram Stories?

•  Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters!

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SNAPCHAT VS. INSTAGRAM STORIES

Snapchat Stories or Instagram Stories?

•  Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters!

•  Instagram Stories, the „copy“: photo and video platform with huge reach for established channels, targeting young and middle aged users

FACEBOOK STORIES UP AND COMING!

„The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.“

STORYTELLING ON THE GO

TELLING STORIES WITH TWITTER

CURATING STORIES WITH STORIFY

Storify of #BurgundLive report on @TravelLiveCC and www.TravelLive.cc

TWITTER MOMENTS

TWITTER MOMENTS – ON MOBILE

bit.ly/pamplona2017

TWITTER MOMENTS - EMBEDDED

Twitter Moments – watched in the app or embedded in the web: www.j.mp/fmw17moments

FIRST OF ALL: VIDEO RULES …

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PERISCOPE: IT‘S HAPPENING NOW!

Livestreaming via Periscope:

2 years ago: the breakthrough – real time video, streamed live through the Periscope App

Today: also embedded in Twitter‘s mobile app

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VERTICAL VIDEO: TABOO NO MORE!

LIVE VIDEO RULES!

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FACEBOOK LIVE VS. PERISCOPE

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FACEBOOK LIVE VS. PERISCOPE

VIDEO, VINE, CINEMAGRAPH …

View at Forggenssee by Stefan Boos

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JUMP INTO SHORT VIDEO!

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VINE IS NOT DEAD!

•  Stop motion videos or 6 second loops

•  New app „Vine Camera“ in the App Stores

•  Save your Vines as videos

•  Post your Vines on Twitter

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CINEMAGRAPHS WITH MASKART

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CINEMAGRAPH APPS

•  Cinemagraph Pro (iOS, Android): professional model is quite expensive

•  MaskArt (iOS): quick and easy

•  Cinemagram, Fotodanz (Android)

You might also need … •  ReverseVid (iOS)

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SO THIS IS HOW TO STOP TIME …

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SO THIS IS HOW TO STOP TIME …

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VIDEO EDITOR FOR IOS: SPLICE

Splice: •  Swift alternative to

iMovie •  Editing of video clips

and photos

•  Mixing of multiple audio tracks

•  Free music (!!!) •  Easy and intuitive

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VIDEOSHOW PRO: IOS/ANDROID EDITOR

VideoShow Pro: •  Video editor for

Android and iOS •  Every substantial

editing function

•  Vast selection of filters and effects

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VIDEO ON THE GO: STEP RIGHT IN!

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JUMP RIGHT IN – AND HAVE FUN!

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GÜNTER EXEL

Smart Experiences @guenterexel @TravelLiveCC @Tourismusblog www.guenterexel.com www.TravelLive.cc www.tourismuszukunft.de