What Companies Should Expect

From Google Penguin 3.0

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Google released Penguin in late April 2012, following years of many

companies using black hat-techniques.

The main objective of the update is to identify the websites that

used the forbidden techniques, manipulating their back links to be visible

in the organic search results. While many in the SEO world praise the

update, it has been notorious for making sites take a long time to get

refreshed.

Google has recently announced that the third Penguin update will be

here before 2014 ends, and it will start receiving faster refreshes. This

means websites will be able to recover faster than they have in the past.

Below are some of the other things players in the SEO industry

should expect from Penguin 3.0:

Guest Blogs on High-Quality Sites

Guest blogging took off after the last update. Numerous websites

have been set up to publish content, and more people are requesting to

contribute articles. While Google has warned companies about guest

blogging, with the upcoming update, it’s becoming more important for

businesses to ensure that they publish guest blogs on high-quality sites.

Article and Press Release Syndication Websites as Targets

Previous updates have targeted article syndication directories, but

some of them managed to slip through and thought of a brilliant way to

change their style to a blog-based site. With the new and upcoming

Penguin update, these will most likely be on the spotlight.

Less Visibility for Paid Links

Payment in exchange for links has been a no-no for many years, as

stated in the Google Webmaster Guidelines. Penguin 3.0 will focus on this

as well. Websites that practice this will most likely see severe decreases in online visibility.

Refined Algorithm

Google is becoming smarter and smarter. With many disavow files

floating around, Google has found a way to identify spammy links. This

gives the search giant a big amount of data to analyze, helping them ensure that quantitative data become qualitative.

While many companies are becoming worried about Penguin 3.0, experts

suggest that they should act fast to clean up links and repair potential damages.

RESOURCES:

http://searchenginewatch.com/article/2367446/Google-Penguin-3.0-Likely-in-2014-Says-John-Mueller

http://linkcleaners.com/

http://www.webpronews.com/google-admits-penguin-needs-to-be-

refreshed-more-quickly-is-working-on-that-2014-09