WHAT CONTITUTES GOOD MARKETING RESEARCH ?

MARKETING RESEARCH

FIRMS

Syndicated-service research

firm

Custom marketing

research firm

Specialty-line marketing

research firm

THEMARKETINGRESEARCHPROCESS

MARKETING RESEARCH PROCESS

STEP 1: DEFINE THE PROBLEM, THE DECISION ALTERNATIVE & RESEARCH OBJECTIVES.

WHAT IS TO BE

RESEARCHED ?

WHY IS IT TO BE RESEARCHED ?

MARKETING RESEARCH PROCESS

STEP 2: DEVELOP THE RESEARCH PLAN.

MARKETING RESEARCH PROCESS

STEP 3: COLLECT THE INFORMATION.

MARKETING RESEARCH PROCESS

STEP 4: ANALYZE THE INFORMATION.

MARKETING RESEARCH PROCESS

STEP 5: PRESENT THE FINDINGS.

MARKETING RESEARCH PROCESS

STEP 6: MAKE THE DECISION.

These slides were created by NANDINI GUPTA, AKGEC Ghaziabad,during a Marketing internshipby Prof. Sameer Mathur, IIM Lucknow