A Good Online

Marketing Strategy

A good online marketing strategyhas to include both long term traffic and short term traffic.

Short term traffic (immediate traffic) is created through social engagements or through paid advertising

Good content and a good brand can

last forever.

A good brand will last forever but it takes time to implement and time for it to be noticed.

A Good Marketing Strategy includes …

A long term content and brand strategy

A Good Marketing Strategy includes …

A short term social and paid strategy

Long term / long-form content establishes you as an authority on your subject. The best long form content you can produce is a book. A book brings authority like no other content type out there.

Paid advertising is just that … you are paying to advertise. The bad thing about paid advertising is that it can upset people by having them bombarded with seeing your ads all over the place.

The challenge with a long term content and brand strategy is that it does take time to see results.

Depending on the market and the competition, it could take anywhere from 6 months to 9 months to start seeing any measurable results.

The way to really differentiate yourself is by producing and building great quality content.

Content is just an "online" way of saying ...

producing information that would be helpful to your clients

The main job of a business owner, professional, realtor, mortgage broker, investor, etc, is to work with their clients.

You shouldn't be worried about your website or your Facebook page or writing your next article.

It's very expensive for you to do your own Internet Marketing. You think you are saving money when in fact

it's probably costing you money.

There are basically 3 types of traffic that you should be concerned about.

Paid Traffic

Paid advertising brings traffic immediately.

The downside is that Paid Traffic can be very expensive.

The other problem is that the traffic goes away when you stop paying. It doesn’t last.

Social Traffic

The key is to find the right social media channel that serves your clients best.

The downside with social media traffic is that it can take a lot of time and effort.

The other problem is that people won’t see your content for very long.

Search Traffic

Search takes the most work but produces the biggest results.

Creating content can be expensive but it’s a one time cost.

The biggest problem with search traffic is that it can take a long time to see results.

Content Decisions

• The other thing you will have to think about is what type of content will you produce?

• How will that content be distributed? What social media platforms make sense for you to be active on, based on your audience?

• How often will you need to create content and how frequent will you want to post?

So, when looking at your online marketing strategy, make sure you are taking care of your day to day business needs and at the same time you have a plan for the future.

Peller Media is an online Internet Marketingand Brand Management company specializingin helping real estate professionals getnoticed online. Our focus is on building good,quality long form content that will helpdifferentiate our clients from other clients intheir area. The effort is on building a trustedbrand and a relationship with our client'scustomers. As well as brand management,we can also provide customers using our paidadvertising products and extensive webdesign products.

www.pellermedia.com

www.jimpellerin.com

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