What Is A #Content MarketingStrategy?

There are many explanations given online for

content strategy. My content marketing

definition is: The strategic ability to create

targeted, demographic information which is

shared through syndication, capturing an

audience's attention, encouraging them to take

some type of action, while enhancing the

possibility of generating new business clients.

Now, let us take my definition and apply it to a

real life example. I created some content about

a subject which you had interest in learning.

I developed a headline which attracted your

attention. The content was shared on a highly

visible platform (Slideshare.net), and was

viewed by a targeted audience. This is a simple

content strategy that could develop further!

If you are new to marketing content online, I

would suggest you do a Google search for

content marketing 101, and take a moment to

learn this concept.

Before you can develop a content marketing

plan, you need to understand what is a content

marketing strategy.

Your #ContentMarketing strategies should

include one, a few, or all of the following

#onlinemarketing methods: Blog posts, Magazine

articles, #Videomarketing, #YouTube,

#digitalmarketing, Pinterest, Podcasts, Webinars

or Teleseminars, #PR

Content Marketing Strategies Contd:

#Socialmediamarketing, #SEO, #SMO, Speeches,

Workshops, Interviews, PowerPoint

Presentations, Tutorials, Guides, #B2B,

#Infographics, Special reports, Newsletters,

eBook, Books, White papers, and Animated Gifs.

The best plan would be to apply your content

strategy to all of the above suggestions!

Content strategy marketing is not new to the

small business marketing world, because in the

past it was previously known as magazines

(they were articles and advertisements which

were written for a specific audience and

included some form of Call-to-Action of the

reader).

Now businesses require a better method for

determining the results for their campaigns

(ROI).

Tracking campaigns are now part of B2B

content marketing, video content marketing,

email content marketing, digital content

marketing, and are all part of the method for

generating online exposure; this is commonly

referred to as Inbound Marketing.

I recommend using an online marketing tool - I

prefer using YouTube as my best online

marketing tool. Video content marketing is one

of the fastest methods of gaining more online

exposure for multiple keyword phrases.

Additionally, videos can be embedded on your

website and shared with social media and other

video hosting websites like Vimeo and Daily

Motion to name a few.

Making your video content interactive is

another method of causing the viewer to take

action, with some type of Call-to-Action

language.

Do you operate a business marketing website?

In other words, is your company website being

used efficiently as a marketing platform, such

as having a squeeze page or landing page?

Many small businesses are losing potentially new

business because their site is informational; once

the visitor finishes reading the content, they leave

the website without taking any action.

Times are changing and marketing strategies in

2014 require more of an effort to channel your

viewers towards some type of action that will be

offered in exchange for their contact information.

Would you like to see some case studies of how

Inbound Marketing, Local Video Marketing,

Competition Analysis, and proper Keyword

Research could benefit your business?

Are you curious about how your current online

marketing exposure ranks with the local

competitors? Is your website getting found for the

right keyword phrases?

For the answers to these questions and an

overview of what your competition is doing to be

found on the 1st page of Google? CALL DWIGHT

TODAY for assistance: 925-268-0613!

Content Marketing Case Study Showing Google

Rankings Using Local Video Marketing Techniques

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