For nearly 20 years, Leflein has conducted market research for the largest US corporations and their brands. This is a presentation about how a single NJ based WBE has succeeded to win contracts year after year.

SIX KEYS FOR GROWING GREAT CORPORATE RELATIONSHIPS

Leflein Associates, Inc. | 1093 Greenwood Lake Turnpike, Ringwood, NJ 07456 | www.leflein.com | 973-728-8877 | bleflein@leflein.com

Leflein At A Glance Quantitative

– Survey Design – Mail – Online – Mall – Telephone – Intercepts – Panels – Multivariate

Analysis and Modeling

Qualitative (online & offline) – Focus Groups – Elite Interviews – One-on-Ones – Creative

Development – Ethnographies

• 100% (WBENC Certified) Woman Owned Business – Established 1994

• Bridges research and consulting best practices • Full slate of research techniques are at our

disposal • Bringing the best and most cost efficient solution

for your needs Core Competencies Branding New Product Ideation Concept Testing Audience Profiling and Segmentation Sales Research Advertising Testing Promotion Testing Sponsorship Effectiveness Website testing

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Preferred Vendor Process Example Pitney Bowes is looking for Marketing Services suppliers with capabilities in the following categories:

• Advertising Agency

• Media Buying and Planning

• Creative Agency (including proofreading, copywriting)

• Production (creative development, video, radio, print)

• Online Marketing (including social media and networking)

• List Services

• Market Research

• Trade Show

• Public Relations

• Events Planning

Master Services Agreement

• NDA

• Added as additional insurer to our liability policy

• Certificate of Compliance

Marketing Services RFI

• Capabilities

• Agency Pricing

• Targeted Research Questions

BENEFITS:

OPPORTUNITY TO BECOME A TRUE STRATEGIC PARTNER

WITH ACTIVE INVOLVEMENT THERE’S TANGIBLE VALUE TO BOTTOM AND TOP LINES

LUCK

"The first rule of luck in business is that you should persevere in doing the right thing. Opportunities will come your way if you do." Ronald Cohen

“Luck is a dividend of sweat. The more you sweat, the luckier you get.” Ray Kroc

“I feel that luck is preparation meeting opportunity.” Oprah Winfrey

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PERSISTENCE

• “Show business is worse than dog-eat-dog, it’s dog-doesn’t-return-other-dog’s-phone-calls.” Woody Allen

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• But there’s a fine line to persistence!

• SOLUTION: Experiment with a variety of touch points.

“WHEN YOU WORK SO HARD TO ACQUIRE A CUSTOMER, YOU WANT TO KEEP THEM.”

QUALITY

Grow your relationship by delivering a quality product. Each and every time.

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What does quality look like?

Standards

1. Set client expectations in the

Statement Of Work. 2. Establish quality control

metrics for each stage of the process.

3. Provide progress reports to clients weekly.

4. Alert clients to any

unexpected changes to the project specifications.

5. Review deliverables with clients and gauge client satisfaction.

6. Identify opportunities for improvement and new learning.

Sub-contractors must perform according to our quality specifications

CUSTOMER SERVICE

• Our goal is to exceed client expectations on each and every project.

Responsiveness

On time

On budget

Flexibility

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You did a study for us 4 years ago? I

know it’s here somewhere.

Understand CLIENT needs • Be proactive • Offer solutions • Be prepared to change requirements or

direction mid-stream

Expect to negotiate

STAYING RELEVANT

5 Economic Pressures

• Corporations are being squeezed

• Regulatory changes

• Focus on minimizing risk

Changing Market Conditions

• New technologies

• Global competition

Challenge is opportunity

How do you differentiate yourself? Bruce K. Rosenblum Executive Vice President, Media Research and Insights Warner Bros. I came to know Barbara Leflein and her team through word of mouth. When we are looking to do research on a program and we want to incorporate a new innovative cutting edge type of methodology it’s not uncommon for us to call some of our colleagues in the industry at the cable networks, broadcast networks and local stations just to see what they are doing and if they have any thoughts on what’s new. Consistently the ideation session or the creative brainstorm session that Barbara and her team have done came up over and over. It can be applied anywhere. I think any company that has a business challenge or wants to get a deeper insight into what they are all about can use this.

http://www.youtube.com/watch?v=ACytHDnavu8&feature=c4-overview-vl&list=PLQrcV_NN_8pcjGR0incQXWn77eo9jZ_NQ

A new service is launched

www.agencyforaday.com

NETWORKING Every chance you get • With other suppliers up and down the food chain • WBENC Events, WPO • At client events, or events where clients will be • Your industry trade shows • Online through social media

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In Conclusion

Luck Persistence

Quality Customer Service

Staying Relevant Networking

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THANK YOU

Leflein Associates, Inc. | 1093 Greenwood Lake Turnpike, Ringwood, NJ 07456 | Ph: 973-728-8877

BLeflein@leflein.com

www.leflein.com

www.agencyforaday.com www.thetrendingmachine.com

Leflein Associates, Inc. https://www.facebook.com/pages/Leflein-Associates-Inc/134798753256784

Barbara Leflein https://www.facebook.com/bobbie.leflein

@LefleinInsights https://twitter.com/LefleinInsights

Leflein Associates Market Research http://www.linkedin.com/company/3228561?trk=NUS_CMPY_FOL-pdctd

Barbara Leflein http://www.linkedin.com/profile/view?id=41661274&authType=name&authToken=2SF6&trk=miniprofile-primary-view-button