What does the data say? Converting analytics to action11NTC #action

George WeinerMatt StewartZeph HarbenAlan McGee

Action

Insights Analysis

Information

Don't Hide Great Data! Spreading ownership and access to

metrics and analytics

Barriers to spreading data:Layman vs. High Priests of Data

Barriers to spreading data:What if the numbers look bad?

Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports

Case Study: VolunteerMatchNot-Profit quarterly analytic reports

Case Study: VolunteerMatch Staff Brown Bag Analytics

Data Driven Marketing

Alan McGee, Director of Web Analytics & Digital Marketingalan@donorschoose.org

Twitter: @alanmcgee

Who is your audience?

What are you measuring?

How will you use the data?

HiPPO

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