What eMarketing What eMarketing brings to the table brings to the table

& & What eMarketing What eMarketing

needs from your areaneeds from your area

EMKT 495 – Week 8

eMKT 495 1

Online target marketseMarketing objectivesPlan online strategies Contribute to offline strategiesDevelop/design/manage Web presenceApply tactical marketing mix tools onlineAdvise on overall marketing budget &

calendarExecute and evaluate

Functional Competencies of eMKT

eMKT 495 2

eMKT Contributions to GC3eMKT Contributions to GC3

Identify the online target marketAnalyze online competitionDevelop online tactics to meet

marketing objectivesDevelop alternative offline

marketing strategies to enhance online strategies

Develop online solutions to meet communication objectives

eMKT 495 3

eMKT Contributions to GC3eMKT Contributions to GC3

Develop Internet site to promote product and branding

Develop Intranet site to promote internal communication plan and HR objectives

Create eMarketing budget within overall marketing budget

Develop an implementation & evaluation plan that includes metrics

eMKT 495 4

Potential eMKT Needs from Your Potential eMKT Needs from Your AreaArea

From MIS:• Assist in planning, launching & maintaining

Internet and Intranet systems• Address any information system

issues/needs with eMarketing planFrom MKTG:

• Communicate overall marketing and branding objectives & tactics

• Integrate eMarketing budget into overall marketing budget

• Communicate/coordinate calendar considerations e.g., launch dates

eMKT 495 5

Potential eMKT Needs from Potential eMKT Needs from Your AreaYour Area

From HRM : Help identify information & communication

concerns/wants of employees, stakeholders, applicants, etc.

Assist with content development & organization of Intranet

From FINA: Assist with identifying implications of current

Marketing budget Assist in identifying metrics and monitoring

effects of eMarketing efforts

eMKT 495 6