what geeks can learn from gurus? - robert tercek - h+ summit @ harvard
TRANSCRIPT
What Geeks Can Learn from Gurus
Lessons for the Transhumanist Movement from the Self Help Industry
Robert TercekJune 13, 2010
Government agenciesInsurance companiesAMABig PharmaceuticalsHospitalsHealth Maintenance OrgSReligious GroupsCultural conservativesBio-ethicistsPoliticians seeking an issue
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
1. MAKE IT EASY TO FOLLOW
WHAT GEEKS CAN LEARN FROM GURUS
a. Define what you stand for.b. Make it easy... to understand to Join to start immediatelyC. PROVIDE FACTS AND DATAD. BREAK IT DOWN INTO CHUNKS AND SMALL STEPS.E. BE HONEST ABOUT THE CHALLENGES.
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
2. ESTABLISH RAPPORT
WHAT GEEKS CAN LEARN FROM GURUS
a. No Jargon. No freaks. NO WeiRDNESS.C. Emphasize practical benefits.D. RELATE IT TO COMMON EXPERIENCE.E. TELL THE HUMAN STORY: * SuCCESS CASES * REAL PEOPLEF. LINK YOUR VALUES TO EXISTING VALUES.
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
3. HARNESS EMOTIONAL ENERGY
WHAT GEEKS CAN LEARN FROM GURUS
a. APPEAL TO EMOTIONAL INSTINCT, nOT INTELLECTb. RESPECT LEGITIMATE FEARS C. CONVERT RESISTANCE INTO FUEL FOR CHANGE D. LEVERAGE PAIN AND PLEASURE
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
a. TALK ABOUT TODAY, not JUST the FUTURE. REALISTIC TIMELINE.b. SHOW HOW TODAY’S ACTION LEADS TO TOMORROW’S BRIGHT FUTURE.C. SERVE AS A ROLE MODEL.D. Link Today’S ACTION To HUMANITY AT LARGE.E. CONVEY A MISSION THAT IS LARGER THAN LIFE.
What Geeks Can Learn from GurusRobert Tercek