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What great branding for Chinese OEMs can do for their products!

Out with old, in with the new!

With competition in the manufacturing industry exerting increasingly more pressure on manufacturers inChina, believing that you will win the war for consumers on promises of quality on your Alibaba page, hoping that theywill be able to distinguish you from the other hundreds of thousands of manufacturers out there and cutting costs toboast the lowest prices around are doomed musings.

Those times are over, that ship has long sailed, in today's market betting on the above is just not going to take youwhere you know you want to be! You need to providing consumers with something they can relate to, something thatmakes you different from everyone else, and that ladies and gentlemen, is a brand!

Enter the age of the brand!

Today, a brand has transcended the perception of being more than just a name, symbol or logo used to distinguish acompany's product from its competitors. It is the embodiment of the very essence of a company and the reflection ofits message with the ability to touch millions of lives! Effective branding is an essential part of your mission to conquerWestern markets and go global, but what exactly does a brand do for your products? Keep on reading to see howgreat branding can take you and your products to the next level!

If implemented in the correct way, great branding does a number of things for you and your products:

It establishes your products credibility

A brand becomes the very face of your products and as such becomes synonymous with the quality thereof. Thishelps when it comes to building trust in consumers as it becomes a guarantee of the services and products youprovide.

It helps distinguish your products from an ever-increasing wave of competitors' products

Great branding goes miles to helping your products stand out! Additionally, it helps to tie all of your products neatlytogether under one flag which makes them more identifiable and, with the right marketing, leads to an increase ofsales!

Brands deliver a message or company story that cements loyalty to your products

Convincing consumers that your product is something special is one thing, but keeping them coming back is another!The targeted message your brand can deliver will help to continue to show consumers your worth and further establishbrand loyalty which means more product sales.

Sought-after brands and their products command higher prices

Why do consumers pay higher prices for brands compared to unbranded products? Is it better quality, the look andfeel, or is it the brand’s influence in society? It’s probably a combination of each! Successfully branded products makemore money for their companies by commanding higher prices.

These are a just a few of the things that one can expect to get out of great branding! After seeing some of the benefitsthat branding brings to the table you must be thinking how do I build a brand that will help me realize all of the

above?

Read our other blog on 3 ways that Chinese companies can become well-known global brands!

Do you want to know how you stack up on the international stage? Click below to get your FREE website, brand andmarketing assessment today for deeper insights into what you need to be doing to build a brand for your productsfuture!

Posted by Dewet Boshoff on Wed 18 Mar, 2015

Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China,becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was among thefirst cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and social mediaenthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the West onChinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations andsocialising with his friends-online and in the real world!

Topics: branding • brands • chinese manufacturers