what i learned in 40 years of doing intelligence

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  • 8/11/2019 What I Learned in 40 Years of Doing Intelligence

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    Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)13

    Al l stat ement s of fact, opin ion, or an alysis expr essed i n th is ar ti cle ar e th ose of the

    person i nterviewed. N othin g in the art ic le should be constr ued as assert in g or i mpl y-

    in g U S govern ment endorsement of i ts factual statements and in ter pretations.

    Every intelligenceproduct must be rootedin a strong

    understanding of the

    audience it is written for.

    M ar ti n Petersen i s a reti r ed seni or CI A D ir ectora te of I nt ell igence (DI )

    officer a nd t he aut hor of a num ber of ar ti cles on i nt ell igence and in tell i-

    gence ana lysis. I n l ate 2009 h e was asked by t hendi r ector of

    i nt ell i gence M i chael M orell to cr eate a cour se for m anagers on review-

    in g analyt ic produ cts and t eachi ng tr adecraft, w hi ch became th e Ar t of

    Review Sem in ar. Th is art icle is adapt ed fr om remar ks deli ver ed t o DI

    managers in September 2010.

    An a dva nt ag e of getting older is increa sed perspective. I ha vebeen doing, thinking an d writ ing about int elligence a nd intelli-

    gence ana lysis for a lmost 40 yea rs now. The business we a re in ha s

    cha nged a great deal in tha t t ime, but more in i ts form th an in i ts

    fundamentals .

    I wa nt to focus on th ree broad topics: understa nding t he cus-

    tomer, the importa nce of a service ment a lity, an d th e six th ings I

    lear ned in doing a nd st udying intell igence an alysis during my

    career in t he DI . While these experiences ar e draw n from w ork in

    th e CIA, I believe the principles a pply across the I nt elligence Com-

    mun ity (IC).

    In the First Person

    What I Learned in 40 Years of Doing IntelligenceAnalysis for US Foreign Policymakers

    Martin Petersen

    Un der st a n d i n g t h e Con sumer : F i v e Fun dam en t a l T r u t h s

    I believe every intelligence

    product m ust be rooted in a

    strong understand ing of the

    a udience it is writ ten for, an d I

    believe there ar e five funda -

    menta l t ru ths about the ana ly t-

    ical products and their

    consumers.

    T r u t h n um ber o n e: t h ep r o d u ct i s op t i o n a l

    equ i pm en t for ma ny key

    consumers .

    The m ost precious comm odity

    in Wash ingt on is not informa -

    tionthere is an overabun-

    dan ce of informa tion, data ,

    opinion, an d secretsbut t ime.

    The fut ure in Wa shingt on is

    four years at its longest point

    an d every da y i t is one day

    shorter. It is not sur prising

    th en th at consumers of our ser-

    v ices are in a hurry and t ha t

    th ey ar e very busy people; th epresidents day is actually

    plan ned in five minute incre-

    ment s. These people ha ve

    ma ny, ma ny sources of informa-

    tion, an d ma ny of the people w e

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    Lessons in Serving Policymakers

    14Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)

    serve believe they a re better plugged int o the

    world tha n we a re. And in man y cases, they are.

    Our customers in the policyma king realm often

    do not underst an d our mission, our values, or our

    sta nda rds. They t end t o be skeptica l of int elli-

    gence, especia lly if they a re new to th e policyma k-

    ing w orld. They formed their views a bout w ho we

    are, wha t w e do, and h ow w e do i t from th e same

    sources other America ns do: popula r media , th e

    press, an d congressiona l reportsnot a lwa ys th e

    most a ccura te or sophisticat ed of sources and

    generally not th e most flat tering. Our consumers

    ha ve strong world views a nd clea r policy a gen-

    das, a nd t hey often a ssume we have a policy

    agenda , t oo.

    I t is not surpris ing t hen t ha t policymakers donot a lwa ys see how w e ca n help them: After a ll,

    I, the policy-

    maker, am smart

    an d ha ve excel-

    lent sources of

    informat ion (including all t he ones you have), a nd

    I a m very busy, so wh y should I spend some of my

    most pr ecious commodity on you? The rea lity for

    intelligence officers is tha t w e must woo them,

    sell them on t he need for our services, an d dem-

    onstra te th e value of our ma terial da ily through

    its t imeliness a nd i ts sophisticat ion. I f you are a nint elligence officer, th e tit le will often get you in

    th e door, especia lly th e first t ime, but it will not

    keep you there. Newcomers to th e IC ma y not

    realize tha t t he CIA presence in th e Oval Office

    during the G eorge W. B ush a dministrat ion w a s

    th e exception, not th e rule.

    If th e IC is going t o be part of th e regular rou-

    tine in t he White H ouse, not only must w e have

    something t o say t ha t people there can not get

    somewhere elsewh ich ha s to be more th a n ha v-

    ing secretsbut w e ha ve to be mindful of how w e

    deliver it. We a re not only optional equipment; w e

    ar e also guests a t t heir dinner part y. If we spill

    the w ine, insult th e host , a nd oversta y our wel-

    come, we w ill not be invited ba ck.

    Speaking t rut h to power first req uires access to

    power. My personal experience is tha t our con-

    sumers will take frequent ba d news an d unha ppy

    assessments as long as they are well-reasoned,

    supported by data an d argu ment, and presented

    wit hout ra ncor, value judgment s, or a rrogan ce.

    T r u t h n um ber t wo : t h e w r i t t en p r o d u c t i sfo r ever .

    A collea gue wh o spent h a lf his ca reer in the DI

    an d ha lf in th e Nat iona l Clandestine Service

    (NC S) once said only ha lf jokingly, You know

    wh a t t he DI s problem is? You guys wr ite th ings

    down. In t he NCS we believe in the oral tr adi-

    tion. He was r ight in t he sense tha t t he written

    word is for ever. Once it is printed, th ere is no ta k-

    ing it ba ck or modifying it.

    B r ief ings and background notes a re importa nt

    par ts of doing t he mission, but th ey leave no per-man ent record. One can f ight over wha t w a s said

    in a briefing,

    bu t the wr i t ten

    word is in bla ck

    an d white. I t is

    the WorldIntel-

    ligenceReview (WIR e) a rt icle, the seria l flyer, th e

    intelligence assessment, a nd the na tional intell i-

    gence estima te (NIE ) th a t end up in th e archives,

    an d i t is the paper product tha t gets held up a t a

    congressional hea ring or eviscerat ed on a n edito-

    r ial page.

    And w hen I sa y forever, I mean for ever. Rela-

    tively few people ha ve read t he now infa mous

    NIE done in 2002 on Ir a qs w eapons of mass

    destruction (WMD), but everyone knows w ha t it

    say s. And everyone yea rs a nd yea rs from now will

    know wha t i t sa id , because i t is viewedrightly

    or wronglyas fat a lly flaw ed and r esponsible for

    the second Iraq wa r. I t w il l never go awa y, and i t

    joins th e pant heon of other real a nd ima gined

    CI A fa ilures. Every t ime we publish, we go on

    th e record an d t he record is there for ever,for the

    second guessers, the hindsight experts, an d an y-one wit h a n a genda . Thus, our judgments need to

    be as precise as w e ca n ma ke them, supported by

    evidence a nd argument , a nd a ccura tely ref lect

    our level of confidence every ti me.

    Policymakers do not always see how we can help them.

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    Lessons in Serving Policymakers

    Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)15

    T r u t h nu mber t h r ee: t he pub l i c does no t

    segr ega t e success an d f a i l u r e.

    Crit ics of int elligence, our customers, an d t he

    general public do not sa y th at th e products of a

    certa in office in CIA or DI A a re really grea t, buttha t the products of another office in tha t agency

    are a wful . Nor do they say t ha t one type of ana ly-

    sis, say politica l, can be trust ed, but t ha t our

    work on something else, say S&T is unreliable.

    Nor wil l they say tha t a l though they were wrong

    last t ime, we ca n trust them this t ime.

    No, customers remember, a nd t hey q uestion.

    Sometimes th ey question fa irly, but often th ey do

    not, especia lly those customers w ho find wha t is

    being said to be inconvenient or unhelpful in

    ad van cing a policy position th ey favor. From th eCI A a lone, I ca n produce a list of wha t I call

    everybody

    knows: every-

    body know s

    th e CIA failed to

    predict t he fall

    of the Sh a h of Ira n in 1979 or t he collapse of the

    Soviet Un ion in 1991 or the India n nuclear t est in

    1998 or this or th at . The facts a re often fa r more

    complex, but t hey ha ve entered the popula r

    mythology. And the consumers of intelligence say

    out loud Why sh ould I tru st y ou on t his issue

    wh en you were w rong on tha t one? Weak perfor-

    man ce in one DI a rea immediat ely calls into

    quest ion a ll w ork in th e CIA.

    P resident K ennedy famously sa id of the CIA

    th a t it s successes will be secret a nd its fa ilures

    will be tru mpeted. To which I a dd my own corol-

    lar y: in t he intelligence business success is tra nsi-

    tory, a nd fa i lure is permanent.

    T r u t h f ou r ( cl o sel y r e l a t ed t o t r u t h t h r ee) :

    ou r i n d i v i d u a l a n d c ol l ec t i ve c r ed i b i l i t y

    an d t h us ou r ab i l i t y t o do t hem i ssi onr i des on ever y p i ece of f i n i sh ed

    in t e l l i gence th a t goes ou t t he doo r .

    Sa d to say, no one cares wh at I th ink about a

    part icular issuea nd no one car es wha t you per-

    sonallyt hink eith er. They do car e tr emendously

    about wha t the CIA orD IAorname the IC orga-

    nizationthinks. The finished intelligence prod-

    ucts tha t go out the door a re not persona l

    products but corporat e ones.

    IC products ha ve bra nd na mes, and t hey are

    importa nt a nd powerful ones. They can open

    doors , but they w il l not keep a ny a na lyst inside

    circles of pow er if tha t bra nd na me is devalued by

    shoddy w ork. Our customers rea d our products

    for many r easons: to lear n, to make better deci-

    sions, to know wha t the P residents Da ily B rief-

    ing t ells th e president, t o look for a mmun ition in

    a policy f ight, or to discredit wha t the IC says .

    E very poorly-rea soned piece of finished int elli-

    gence tar nishes a bra nd na me a bit a nd over t ime

    can produce cracks in t he trus t t hey place in us to

    live up to our t radecraf t . When tha t h appens

    there is nothing one ca n say an d eventua lly t hebroader t rust is

    lost . Ask BP an d

    Toyota . One bad

    oil well and a

    few sticky accel-

    erat ors undid

    year s of excellent performa nce, an d shouting but

    our record is still bett er th a n t ha t of [someone

    else] m a kes no d ifference. We do not drill oil

    w ells or build cars. We do the missiont he mis-

    sion of protecting the U nited St at es. Our a bili ty

    to ra ise th e level of the deba te or t o help policy-ma kers ma ke th e best decisions possible or t o

    speak t rut h t o powerhowever one defines the

    missionrests on one thing a nd one thing only:

    our reputa tions for a na lytic rigor, objectivity, and

    tota l integrity. Lose that a nd w e lose everyth ing.

    T r u t h f i v e: ou r c ust omer s a r e sma r t er an d

    mor e soph i st i c a t ed th an we g i ve th em c r ed i t

    f o r ; t h ey have the i r own in depend en t sou r ces

    o f i n f orm a t i o n a n d a n a l y si s w i t h wh i ch we

    a r e comp et i ng .

    And t hese customers a re continua lly cha nging.

    We ha ve to esta blish our credibility a ndusefu l -

    nessindividual by individual , a dministrat ion by

    a dministra tion. There is no down time wh en it

    comes t o qua lity.

    Every poorly reasoned piece of finished intelligence tarnishesa brand name.

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    Lessons in Serving Policymakers

    16Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)

    These five trut hs dema nd t ra decra ft excellence,

    they deman d exacting s tan dards. (see the D I

    Quality Framework above for an example), and

    th ey dema nd t he pursuit of perfection. They

    demand th at we lear n from our past , an d they

    demand t ha t we a sk the best of ourselves every

    tim e. To do the m ission; t o serve th e policy-

    ma ker; to protect the na tionrequires nothing

    less.

    Th e Im po r t a nce o f a Ser v i c e M en t a l i t y

    Excellence requires more than a standard of

    qua lity. I believe it a lso dema nds a specific

    approach t o the cra ft of int elligence ana lysis: it

    requires a service menta lity. A service menta lity

    is th e opposite of a product menta lity, w hich often

    seems to drive the w ork of intelligence an a lysis,

    an d th e difference is easiest t o explain by compar-

    ing th e tw o. In a product men ta lity, the focus is

    on th e producer, w ho thin ks of a product a s his or

    hers . I t is a lso about pa ckaging t ha t product a nd

    disseminat ing it w idely. Success is measur ed in

    num bershow ma ny unit s were produced or how

    ma ny r eceived each unit . It is a bout filling a book

    or producing a product t o demonstrat e tha t a n

    an alyst is ready for the next big s tep in a career.

    In a service menta lity, the focus is on the cus-

    tomerthe consumer of our servicesand specifi-

    cally on how best t o meet th e customers needs. It

    is not a bout t he a uth or or t he producing compo-nent ; it is a bout the recipient . It is a bout h elping

    tha t customer understand a n issue. I t is about

    being timely, releva nt , expert, a nd corporatein

    our approaches to providing service, intelligence

    a na lysis. Su ccess is measur ed not by the number

    of units produced, but by how w ell the product

    a ddresses and a nsw ers the specific concerns of an

    identified and targeted audience.

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    Lessons in Serving Policymakers

    Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)17

    P roduct a nd service are not mu tu ally exclusive.

    Idea lly every product we produce should be

    infused w ith a service menta li tya lthough we

    often a ct like we a re in th e product business.

    What difference does it make? When the productis more import a nt t ha n t he service it provides, we

    relax our s ta nda rds to get t he productan other

    unit of productionoff th e assembly line a nd out

    th e door. Cl ose enough becomes good enough , an d

    th e br and name suffers.

    To infuse every product w ith a service menta l-

    ity requires tw o th ings of intelligence an a lysts:

    One is a set of s ta ndar dsthe DI Quali ty Fra me-

    work in C IAs case; the other is ma stery of a sim-

    ple techniqu ea sking t wo qu estions before

    wr iting or briefing: wh o is the primaryau di ence

    for t hi s pi ece and wh at i s th e speci fi c i nt el l i gence

    questi on t hey

    need h elp wi th?

    I t is very hard

    for th e aut hor of

    a piece to ha ve a

    service menta lity w hen he or she is focused on a

    broad int elligence topic rat her t ha n a specific

    intelligence quest ion. It is th e difference betw een

    w e need a piece on t he demonstra tions in Tuni-

    sia a nd w e need a piece on t he options t he Tuni-

    sian government has for addressing the cause ofth e demonstra tions. A good int elligence question

    ha s th e followin g propert ies: it bounds or na r-

    rows th e subject ma tt er to be a ddressed; it gener-

    ally conta ins a w ha t, w ho, why, or w here is i t

    going element ; it is specific as t o the t opic or

    event being addressed; an d i t is a question a nd

    generally not a yes or no quest ion.

    It is possible to ha ve man y different intelli-

    gence quest ions for the same event. Curr ent int el-

    ligence pieces genera lly work best w hen t hey a re

    organized around one central question, although

    th ey ma y touch on oth ers. Which question to

    focus on is determ ined by w ho is selected as th e

    primary a udience an d wha t tha t a udience is most

    interested in or most needs to understa nd.

    Forty years of experience have ta ught me tha t

    failing t o identify a specific a udience a nd a n int el-

    ligence question up front is often a t t he root of th e

    w eakest a na lytic efforts. In t he Art of Review

    Seminar we t a lk about The Road t o Ruin, the

    first st ep on w hich is not clearly defining th e

    issue to be addressed. This in t urn ea sily lea ds to

    other, too common, failings in an aly tical w riting:

    A fa i l u r e to p r esen t a c lea r ba si s fo r

    j u d gm en t s.

    A wea k piece typica lly specula tes on wha t h a p-

    pens next but seldom provides the reason a n a na -

    lyst believes the speculation is correct. The most

    underused w ord in CIA DI a na lysis is beca use.

    Every ma y a nd l ikely to an d could requires a

    beca use s tat ement or i ts equivalentthe rea -

    son we believe wh a t we believe. Absent t he

    beca use, or its equiva lent, th a t a rt icle is just

    a nother opinion in a tow n full of opinions.

    Th e u se of

    imp rec ise

    l a n g u age .

    It is not so

    much tha t lan-

    guage in a work of ana lysis is opaque but t ha t t he

    point it is try ing t o make does not come through.

    I t is s tat ing tha t X benefi ts from Y with out pro-

    viding a s ta ndard by which to measure th e bene-

    fit or spelling out precisely how a nd w hy X

    benefits. Words like limits, ben efits, sug -gests, and a ll adverbs need a because or why

    or how t o convey precise meaning. In tern a l

    inconsistencies, not surprisingly, are often rooted

    in imprecise langua ge.

    Th e S i x Th i n g s I L ea r n ed

    We all learn th e cra ft of intelligence ana lysis by

    doing. The lessons are itera tive an d frequently

    opaque, a nd t hey genera lly come slowly. Often

    th ey a re only clear in looking ba ck. Now looking

    back over nearly 40 yea rs, I think I ha ve lear nedth e followin g six thing s.

    F i r st , how one th i n k s abou t t h e m i ssi on

    a f fec ts deep l y how on e does th e m i ssi on .

    I t hink t he intelligence an aly sts mission is less

    a bout connecting t he dots (alt hough sometimes

    it is) or predicting t he futu re (alt hough some-

    times it is) or spea king tru th to power (alth ough

    Excellence requires a service mentality approach to the craft ofintelligence analysis.

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    Lessons in Serving Policymakers

    18Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)

    we often do) tha n i t is a bout un derstanding t he

    world. Dots a nd prediction and t ruth ca n cause us

    to na rrow our focus in a w orld of intelligence

    cha llenges tha t ar e cha ra cter ized by t heir com-

    plexity a nd most importa nt, by t heir dynamicna ture. In 40 years I learned th at quite often th e

    most importa nt piece of the puzzle, a nd often t he

    ha rdest one to get a ha ndle on, is wha t t he

    U nited St a tes is doing in a given situa tionor, in

    milita ry intelligence terms, understan ding t he

    B lue component of a sit ua tion.

    I a lwa ys th ought of my job a s bounding u ncer-

    ta inty a nd by doing so helping ma ke my guy

    smart er tha n their guy, whether i t wa s across a

    conference table or across a ba tt lefield and

    ena bling our policymakers t o make t he best deci-

    sions possible given th e time a nd informa tion

    available. Some-

    t imes tha t

    involved conn ect-

    ing dots or pre-

    dicting cours es of

    action or provid-

    ing warning , bu t i t a lways meant unders tanding

    the forces at work in an y s i tua tionthe key var i-

    a bles a nd drivers an d our adversa rys perspec-

    tive. It is th e difference betw een stra tegic

    understanding a nd ta ctical comma nd of an issue.

    Second , i n t el l i gence fa i l u r es com e f r om

    f a i l i n g t o st ep ba ck t o t h i n k a bou t

    un der l y i n g t r end s, f or ces, and assum p t i o n s

    no t f r om fa i l i n g to conn ec t do t s o r t o

    p r e d i c t t h e f u t u r e.

    When our focus becomes too tactical we fail to

    see the str a tegic. We must learn to step ba ck from

    time to t ime and a sk ourselves: wha t a re we not

    seeing th a t we w ould expect to see if our line of

    a na lysis w ere correct . The IC s 24-hour pr oduc-

    tion cycle often m akes t his ha rd t o do, but

    because i t is ha rd to do, it is essential th at we doit .

    An underst a nding of history and cultur e is key

    to coming to gr ips with t he assumptions t ha t

    underpin much of our an a lysis. And I a m not

    ta lking a bout our history and culture, but t he his-

    tory a nd culture of the count ries we work on as

    th e people and l ead er s of those coun tr i es und er-

    stand t hem. Every a na lystregar dless of disci-

    pline or roleneeds a deep apprecia tion of how a

    people see themselves, their historical a mbitions,

    a nd t heir grievan ces. For an a lysts focused on for-

    eign lea ders, or politics, or economics, it is essen -tial th at they understa nd how power is acquired,

    th e preferred w ay of exercising power, and th e

    a ccepta ble and una ccepta ble uses of power, as

    well a s t he defining life experiences of the key

    a ctors in the count ries they specialize in.

    Th i r d , good an a l ysi s ma kes th e comp le x

    com pr ehensi b l e, wh i ch is no t th e sam e as

    s imp le .

    The key t o makin g t he complex compreh ensible

    is having in mind a specific a udience a nd a very

    precise intelligence question for t he a na lysis tota ckle. Dat a dumps and murky a na lysis a lmost

    a lways are

    rooted in tr y-

    ing to write

    about a devel-

    opment w ith-

    out f irs t asking, Who is my a udience an d w ha t

    specifi c questi on does it n eed a nswered? I t is tha t

    difference betw een we n eed a piece on the r iot-

    ing in Athens a nd w e need a piece on t he gov-

    ernment s options for a ddressing th e underlying

    cause of th e rioting.

    We do very well a s a rule in responding to qu es-

    tions from policymakers. We come up short when

    weha ve to supply the a udience a nd t he question

    ourselves andwe star t t o wr i te before we have

    done al l the thi nk i ng. If we think in t erms of

    a nsw ering well defined quest ions, w e ca n ma ke

    complex situa tions comprehensible, a nd w e a lso

    sta nd a better chance of ma king clea r wh at we

    know a nd do not know a ccura tely, conveying our

    level of confidence, and presenting a convincing

    basis for our judgments.

    Fou r t h , t her e i s no subs t i t u t e fo r k now i ng

    wh a t o n e i s t a l k i n g a bou t , wh i c h i s n ot t h e

    sam e as kn ow i ng th e fa c t s .

    Former C IA Director Michael H ay den once

    fam ously said, If it is a fa ct, it a int int elligence.

    The business of int elligence ana lysts is more

    about putt ing facts in perspective tha n i t is ha v-

    Absent the because, or its equivalent, an article is just anoth-er opinion in a town full of opinions.

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    Lessons in Serving Policymakers

    Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)19

    ing comma nd of th e facts. We a re paid n ot for

    wha t w e know, but for our a bili ty to th ink about

    wha t w e knowor think w e know. I t is about

    knowing w ha t is importa nt. I t gets back to those

    as sumptions, drivers an d varia bles I dwell on.

    Sourcesclandestine, open source, technical,

    diploma tic, etc.a re not t he sa me as kn owledge.

    Sources a re not the equiva lent of, or a subst itut e

    for, expertise, the type of knowledge I talked

    about in t he second th ing I learn ed. All sources

    ar e best t hought of as opinions, some more

    aut horita tive tha n others , but a l l should be sub-

    ject to careful reflection a nd compa rison to wh a t

    we know a nd believe. The da ngers in sources are

    three-fold:

    We tend to give greater credence to those tha tsuppor t wha t

    we a l ready

    believe.

    S ou r ces a r e not

    a scientific

    sample but a small s l ice of a much larger a nd

    more complex information picture.

    They never answer the cr i t ical question of wha t

    a re we not seeing but should see if our a na lysis

    were correct.

    Dur ing one of the most cha llenging times in my

    an alyt ical career, I w orked for t he f inest a na lyst I

    ever knew. In th e middle of th e Tian a nmen C ri-

    sis in 1989w hen every ones ha ir wa s on fireI

    found h im lat e one aft ernoon going through a

    sta ck of musty old report s. I asked him wha t he

    wa s doing. He said , I a m looking for t hings tha t

    did not ma ke sense th en, but do now. He found

    some, an d it profoundly a ffected our line of a na ly-

    sis.

    F i f t h , i n t el l i g ence an a l y si s sta r t s wh en w estop repor t i n g on even t s an d sta r t exp l a i n i n g

    t h em .

    Our production cycle puts a premium on being

    ag ile, quick, an d sma rt. I t is often 24 hours or

    less. The DI is one place where a consumer ca n

    ask a question and get an a nswera thoughtful

    an d considered oneovernight . It is one of t he

    DIs great est s trengths. I t is a lso one of i ts great

    vulnerabilities. It makes it harder to step back

    an d t hink a bout underlying causes, dr ivers, a nd

    var iables, especially in a crisis situa tion. My

    Tian a nmen st ory is the exception. My career a san a na lyst ta ught me tha t lesson one (how we

    th ink a bout th e mission) a nd lesson t w o (under-

    sta nding forces at w ork) a re the key to operat ion-

    a lizing lesson fiveth e need t o explain events.

    S ix t h , man ager s of i n t el l i g ence ana l y st s get

    th e beha v io r th ey r ewa r d , so they had bet t er

    k n ow wh a t t h ey a r e r ewa r d i n g .

    This is a message for a l l mana gers and a l l who

    aspire to man agement. I t is my experience that i f

    you have clea r s ta ndar ds an d a re seen as consis-

    tent a nd fair in a pplying them, your unit w ill l iveup to the s ta ndard. And , you m ust also hold your-

    sel f t o th e same

    standards. If

    you va lue ana -

    lytic trade-

    craf t , ta lk

    a bout it a nd pra ctice it. If you wa nt open commu-

    nicat ion wh ere different int erpreta tions are con-

    sidered, invite it. I f you wa nt honesty, be honest.

    And rew a rd t he behavior you profess to value.

    There is a Chinese proverb: If your vision

    extends one year, grow wh eat ; if it extends 10

    year s, pla nt tr ees; if it extends 10,000 years, grow

    a nd develop men. Ma na gers, your job is t o grow

    men a nd w omen who can do the mission. The

    standard of success, I believe, is uncompromis-

    ingly simple: Did I lea ve the unit I led stronger

    tha n I found i t?

    Why I t A l l Ma t t er s

    I f there is an underlying reali ty to al l tha t I

    ha ve learn ed, it is the obvious: we a re in a very

    difficult business. It is more life a nd dea th nowth a n it wa s in my h eyday. The consequences of

    getting a na lysis wrong a re much great er now.

    Int elligence is a lso more political now in t he

    sense tha t w ha t is done today is more open th an

    it ha s ever been a nd a s a result m ore subject to

    part isan sniping.

    If we think in terms of answering well-defined questions, wecan make complex situations comprehensible.

  • 8/11/2019 What I Learned in 40 Years of Doing Intelligence

    8/8

    Lessons in Serving Policymakers

    20Studies in Intelligence Vol. 55, No. 1 (Extracts, March 2011)

    There are some who say th e United St at es is a

    declining power or tha t it is the source of ma ny of

    th e worlds problems. Time w ill tell on th e first

    question, but I believe the U nited St at es is a force

    for good in the w orld, and h ow powerful a forcedepends as mu ch on our knowledge a s on our mili-

    ta ry a nd economic might. I tell intelligence ana -

    lysts I teach that more often tha n not they a re the

    source of tha t know ledge. It is their professiona l-

    ism and tra decraft tha t provide checks on t he sys-

    tem, light t he wa y, an d levera ge US pow er. All the

    dolla rs spent on int elligenceth e collectors in th e

    field, the t echnical systems, and the lives at

    riskar e for

    naught, unless

    tha t knowledge

    comes t ogeth er in

    wha t ana lysts do

    every da y.

    As th e deputy executive director at th e CIA, I

    a ddressed each class of just -promoted CI A Senior

    Int elligence Service officers, an d ea ch t ime I

    asked for a show of ha nds of those who believed

    th ey would never see WMD u sed on U S soil in

    th eir lifetimes. The question alw a ys sta rtled

    them, an d I never saw a s ingle hand raised. We

    can not af ford to accept a nyth ing less tha n th e

    pursuit of perfection. We ca nnot a ccept a nyt hing

    less th a n holding ourselves to the highest st a n-da rds. We ca nnot a ccept an yt hing less th a n our

    best effort every time, every day. The potential

    consequences ar e too great .

    And I know it is damn h ar d. Intell igence ana ly-

    sis is less fun tha n a policy rota tion or an over-

    seas a ssignment. I t is less honored and

    romanticized tha n other aspects of the G reat

    G a me. I t is frustrat ing. I t is exha usting. And even

    th e best effort s w ill be picked at . The a na lysts

    work w ill be criticized by the knowledgeable an d

    th e ignora nt a like. It w ill even be demonized attimesindependent of its qua lityand it w ill

    a lwa ys be hostag e to the politics of th e moment .

    B utand I say t his with my four decades of per-

    spectivewhat intelligence analysts do has

    impact. It m a tt ers. I ha ve seen the quiet victories

    of intell igence an d t he mista kes averted, and I

    have seen critics become advocates because of

    w ha t ana ly s t s

    do every da y.

    We a ll chose

    careers in intel-ligence for the

    sa me reason: t o make a difference, to do the mis-

    sion. The colleague who teaches the Kent Schools

    Art of Review Semina r w ith me t ells a s tory

    a bout Abra ha m Lincoln, who in one of the da rk-

    est hours of the C ivil War at tended a Sunda y ser-

    vice in tha t l i t t le church tha t s t i ll s ta nds a cross

    from the White H ouse. On his wa y ba ck, he wa s

    asked by a fellow parishioner wh at he thought of

    th e young reverend. Lincoln replied tha t he ha d a

    strong voice and clea r messag e, but t ha t he fa iled

    to do one t hing; he fa iled to ask u s to do some-thing grea t .

    I a m asking every an alyst w ho reads t his to do

    something great . Do wha t brought you here. Do

    th e mission every da y t o the best of your a bility.

    And, ma y G od bless you for doing it .

    What intelligence analysts do matters. I have seen the quietvictoriesmistakes avertedand critics become advocates.