what is foursquare and how can i use it?
DESCRIPTION
iThinkMedia explain what Foursquare is, how it can be used to improve business and how iThinkMedia can devise a Foursquare service to benefit you.TRANSCRIPT
Foursquare
Author: David CableDate: 05/020/2011
What is FourSquare?
• Social App/Game that utilises geo-tagging
• Users ‘Check In’ to locations and gain points, badges or Mayorships
• Promotions available from various companies
• 1.4 million users and rising since launch (March 2009)
• 15.5 million ‘check-ins’ and rising
Who’s using it and how?
Check in 5 times in a week to unlock the Starbucks ‘Barista’
Badge
Dominos offer the Mayor of each branch a free small pizza
with an order every Friday
Voafone have partnered with foursquare to simply offer the foursquare app over it’s network, encouraging it’s users to stay connected
Check in to selected Air New Zealand terminals and win a VIP lounge pass or
‘Airpoints’ which can be spent at the airport
How can you use it?Easy to integrate into Social MediaIdeas for foursquare integration:
Offers and promotions:
• Mayor of particular coach station gets a free coffee at a partnered coffee shop
• ‘Check in’ 10 times to a particular store and get 10% off your next purchase
Learn from customer comments:
• “Seemed to have to wait in line every Tuesday afternoon!”• “The waitress didn’t seem to know what was on the menu” etc
• Add tips to venue’s
•Post recent company news
• ‘Shout out’ to ‘friends’ informing them of news/promotions
What else can you do?
• Targeted messages can be integrated into mobile advertising
• Messages can be sent to FourSquare users from Businesses offering ‘specials’
• FourSquare offers detailed user data analysis
So what’s the point and why should you use it?
• FourSquare is growing quicker than Twitter, based on current stage
• 1 million check in’s in one day (02.07.2010)
• People enjoy sharing things, as well as competing (can attach pictures, promotions etc)
• Free demographic and geographic analysis
• Growing use of smartphones can increase community interaction
• Easy to integrate promotions which people enjoy using and sharing
• Can react to positive or negative comments instantly
• Could easily coincide with iphone/android/blackberry app
What now and what can we do to help?
• Carry out FourSqaure analysis for your company
• Integrate and promote through other social channels (Twitter & Facebook etc)
• Link build to generate interest
• Build a community and boost your brand
• Act as ‘mini’ Buzz Monitoring service
• Strategise Social Media campaign
• Possibility of smartphone app development
