what sucks about foursquare today

8/8/2019 What Sucks About Foursquare Today

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What SUCKS About

Foursquare Todayby


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10 years ago, Seth Godin made

famous the idea of permission vsinterruption marketing.

Seth highlighted the intersection of frequentflyer-style points programs, video game

achievement levels, and quid pro quorelationships between customers andcompanies. He declared the impending demise

of interruption marketing.

Seth asserted the future of marketing was aboutmembership, exclusivity, recognition, andpersonal connection between companies and

their constituents.


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Stopping whateveryou are doing to

check in while youare somewhere cool

is lame!!!!!!!!!!!!


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We want a

PassiveGeosocialExperience


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When I go to SanFrancisco, visiting fromWashington DC for a

couple of weeks, Ichange my current

city on Facebook toreflect that.


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One problem I foundwas people asked

me: Did you move toSan Francisco?

Ben Blumenfeld, Im looking at you :)


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That could be fixed ifones profile had a

Locations tab that

kept track of thesechanges, and allowed

for trip-planning (likeDopplr).


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This new Locationstab could would

connect with theirFan Page ecosystem.

(This would also work for MySpace.)


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If I check in to aconcert, the artist has

a Fan Page, the venuedoes too, and theopening artists might

as well.


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When I check into anEminem concert andthat is pushed to my

Wall, Id like toinclude a music

preview for myfriends to hear.


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This would

complement theEvents system inFacebook.


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Check-ins for abusiness would showup on the business Fb

fan page, so whoneeds Foursquare?

But then again, I said the same thing about notneeding Twitter because I have Facebooks status

updates.


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We madethis flyer

for SXSWithis year.

:)


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Facebook has a killeriPhone strategy, and

Facebook Connect rocks.

Facebook Connect +Passive Check-In =

Opportunity


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PEOPLE ARE LAZY(at least, we Americans are)


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The current GPStechnology certainly

knows when Im in aparticularneighborhood or

district.


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But if you own a

business on the 30thfloor of a 200-story

building, how doyour customerscheck in using

current GPStechnology?


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Current GPS technologyknows that Im at

Yankee Stadiumbecause there isnothing above to

confuse it.


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It seems the natural

solution is a moreaccurate next-gen GPSsystem that passively

checks me in.

But that allows fortiered permissions(like Facebook).


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If I want to go

OnGrid, then I turnthe app on.


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If Im somewhere for15 minutes or more:

Im there.

I am checked in.


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Or as Alexey said:

If Im somewhere for15+ minutes, ask me:

Should I check youin at XYZ?

(Via something like Android'snotification system)


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If I want to go

OGrid, then I turnthe app o.


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Imagine if everyonewith a cell phoneused this service?


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Imagine if everyone

in your cell phoneaddress book usedthis service?


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Your address book wants

to come alive.

OpenID has blessed us

with the ability to connectpeople with their

corresponding data.

Genius right? Use it!


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Swarming makes moresense if you don't have tostop to announce it.

When Im at a happy hour,Im usually too busy doing

whatever I am supposed tobe doing to check in.


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You can still push anotification to your

Twitter/Facebookfeed that says Ichecked into The

White House.


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Or as BrooklynGeek said:

What is even more tiring than playing this game likeit's a job is the frustration you get when you cantcheck in someplace, worse if you've been there before

but you get Server Errors.

It's like they forgot theyhave storage on the phone.

Every time I check somewhere, Id like to keep a local

copy of Nearby places. If no Internet connection isavailable or the server is down, you can at least usethe application when you had the initiative to do so.Next time, sure, update with the latest info about theplaces and send my delayed check-in to the server.


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Mayorship becomes tohard to obtain. Why is thatthe only measure of rank?

We also want a regularstatus. Why just pamper asingle customer when you

could encourage morepeople to come back toyour business?


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Regulars? thatsounds like Facebook

Fans, or TwitterFollowers. Regularsbecome a separate

type of fan.


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And we dontwant any

cheating.Your phone is like your IP

address. Figure out smartways to stop cheating.


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Cheating on

Foursquare is aQuality-of-lifecrime.


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Per Wikipedia, American sociologistJames Q. Wilson encapsulated this

argument as the Broken Window Theory,which asserts that relatively minorproblems left unattended (such as

public urination by homeless individuals,open alcohol containers and public

alcohol consumption) send a subliminalmessage that disorder in general isbeing tolerated and, as a result, more

serious crimes will end up beingcommitted (the analogy being that a

broken window left unrepaired shows animage of general dilapidation).


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Rewards and prizes

for loyalty becomethat much more

relevant.


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I want help finding

my friends, just likeGoogle Latitude

promised!


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Lets say youre at the mall, meetinga group of friends for a movie, andyou are wondering, where is that

straggler friend whos holding you

up?If you could pull out your phone

and see that he was at his

apartment or en route. that wouldsave you time and eort.


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I want something likeDopplr to work

passively on phones.

(Nokia bought Dopplr last year)


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Routes vs Locations


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When you passivelyshare your location,

over time your routebecomes the new

check-in.


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Its all about the map.


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Google will be a keyplayer in this.


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Facebook would useBing maps in their

location play. Orwould they build amap API from

scratch?


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These social

networks dont havemap technology in-

house.


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Google, Microsoft

and Yahoo weresmart to invest in

map technology.


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Its also aboutthe reviews.


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Imagine if everybusiness had a

system at the doorthat scans your OpenFacebook Connect

ID?


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You walk in the doorand it scans your

phone without youpointing the phone atit, or even knowing it

happened.


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Or maybe some kindof digital blueprint?

Like how the zoningon Google maps

works.


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Or as Bill said

One should be ableable to create a

location blacklist. I

don't want to checkin to McDonalds, or a

strip club, eventhough I make theoccasional visit.


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After a night on the

town, if you realizeyour wife wouldntapprove of your

route :) then youcould groom your

data like you do aFacebook Wall.


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The phone is theground on which the

geosocial war iswaged.


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My status right nowwould be a green

light with the textexplanation:

Writing.


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My parents aresleeping right now,

so their status mightbe a red light with no

explanation.


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Our friends in Japanare awake; Yokomight have a greenlight with the text

Out to Lunch with

Jerry Maguire.


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Sound familiar? AIMgot this right. Which,

of course, is inspiredby trac light color

coding.


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I want an AIM-likestatus on my entireaddress book. And I

want to know wherethe people who share

their location withme are.


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what sucks about foursquare today

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